close menu
Bookswagon-24x7 online bookstore
close menu
My Account
The Mediated World: A New Approach to Mass Communication and Culture

The Mediated World: A New Approach to Mass Communication and Culture

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all.

In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contexts--he avoids a dry recitation of facts--that helps students understand their own personal relationship with media and gives them the tools to push back against the media forces.

One of the primary goals of The Mediated World is to empower readers by giving them a thorough understanding of the media; and by teaching them how to counter the force of the media and at the same time use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before.

Visit www.themediatedworld.com to learn more about this book.



Table of Contents:

1 A New Approach to Media in Your Life

How Do Media Shape Public Opinion?

How Much Media Do We Consume?

What Media Do You Consume?

Where Do We Go from Here?

2 Growing Up in a Mediated World

Media Effects Theories

The Importance of Media Literacy

A Mediated Childhood

3 How We Acquire Language: Communication and Community

The Origins of Language

How We Acquire Language

Oral Communication

4 The Brain and the Birth of Writing

Coming Out of The Jungle into a Literate World

Orality versus Literacy

The Dynamic Paradox of Oral and Written Communication

The Oral Brain

The Early History of Writing

The Technological History of Early Writing

Writing and National Identity

Inter-textual Analysis

5 Printing, the Mass Public, and the Mass Private

The Print Revolutions

The Printing Press as a Challenge to Government Power and Attempts to Maintain Control

The Mass Public and Broadcasting

Wikipedia, Knowledge, Authority, and the Printing Press

Print, the Ballad, and Sensationalism

Print Invents the Celebrity

The Print Shop Today

6 Newspapers in a Digital Media World

1609 and the Birth of Newspapers

Lippmann’s First Stage: Government Monopoly, 1609–1735

Lippmann’s Second Stage: The Partisan Era, 1735–1835

Lippmann’s Third Stage: The Commercial Era

A Fourth Stage: The Decline of Print, the Rise of Innovation

7 Magazines and the Construction of the Story

An Early History of Magazines

The Black Press

The “Mirror”

The Magazine Industry’s Diverse Evolution

Massification and Progressive

Differentiation in the Magazine Business

The Magazine Landscape Today

8 Going Global: The Telegraph

Communication Before the Telegraph

Invention of the Telegraph

Impact of the Telegraph on Communication

9 Radio, Music, and the Soundtrack of Our Lives

The First Mediated Voices and Music

The Birth of Radio

Twentieth-century Radio

Twenty-First Century Radio

Development of the American Sound

The Music Business

World Music

10 Writing Images and Movement: Photography

When Did Photography Begin?

Early History of Photography

20th- and 21st-Century Photography

Photography’s Influence on Politics

11 Movies and the Dream Factory

The Birth of the Motion Picture Industry

The Silent Era

Talkies: The Best Seat in the House

Rising Audiences and the Working-Class Diversion

The Growth of Filmmaking in Hollywood and Abroad

Genres in Film

The Blockbuster

Critically Acclaimed Films

12 Television: Broadcasting and Narrowcasting

The “Vast Wasteland”

Early Television History

The New Visual Language of Television

Television and the Mass Private

Television in a New Media World

13 Advertising

The Pitch

Product Placement

Ads: from Pitch to Publication

Ads in the New Media World

Social Activism in Advertising

Advertising Research

Ethics and the Advertising Industry

14 Public Relations

Public Relations and Business

World War I and the Committee on Public Information

After the Wars: Edward Bernays

Creating a Public

Diverse Perspectives for a Rational Public or Distractions Paid for by Moneyed

Interests?

Public Relations and Journalism

Ethics and Public Relations

15 Law and Ethics, Media and Journalism

Law and the First Amendment

Serving the Public Good

Limits of Free Speech

The Pentagon Papers Case

Ethics

Bias in the News

16 Media and Agenda Setting in the Political Sphere

A Survey of Adversarial Journalism

Adversarial Journalism Today

The Relationship Between the Powerful and the Press

Adversarial Journalism in the New Media World

New and Continuing Ventures in Investigative Journalism

Agenda Setting in the Digital Age

Democracy, Media, and the Health of the Electorate

17 The New Media Explosion

Wikipedia and the Internet

The Prehistory of the Internet:

The Five Stages of Computing

Rise of the Internet

Content Diversity Online

The Internet and Identity’s New Frontier

18 In the Midst of a Revolution, Imagining the Future

An Age of Plenty

Challenges of New Technology

Predictions of the Future

Information in a User-Driven Media Landscape


Best Seller

| | See All

Product Details
  • ISBN-13: 9781538117606
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Rowman & Littlefield
  • Height: 277 mm
  • No of Pages: 498
  • Spine Width: 19 mm
  • Weight: 1080 gr
  • ISBN-10: 1538117606
  • Publisher Date: 15 Aug 2019
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: A New Approach to Mass Communication and Culture
  • Width: 219 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Be The First to Review
The Mediated World: A New Approach to Mass Communication and Culture
Bloomsbury Publishing PLC -
The Mediated World: A New Approach to Mass Communication and Culture
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Mediated World: A New Approach to Mass Communication and Culture

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    | | See All


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA