The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more

Table of Contents:
Section 1 -- Before You Write Mistake #1 Believing You Can't Write a Book Mistake #2 Writing a Book for the Wrong Reason Mistake #3 No Real Understanding of Your Target Market Mistake #4 Expecting Instant Success Mistake #5 No Understanding of the Various Publishing Models Mistake #6 Lack of Perception of Perceived Value in Information Marketing Mistake #7 Trying to do Too Many Products at the Same Time Section 2 -- The Business of Your Book Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost Mistake #9 Not Understanding the Lifetime Value of a Reader Mistake #10 You Don’t Know Your Numbers Mistake #11 Not Knowing How Bookstores Really Work Mistake #12 Trying to Wear Too Many Hats Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don’t Mistake #15 Not Understanding Your “Rights” Mistake #16 Failure to Register Your Copyright Mistake #17 Expecting Other People to Do It for You Mistake #18 No Commitment to Continual Learning Mistake #19 No Continuity Revenue Section 3 -- Writing Your Book Mistake #20 Writing a Crappy Book Mistake #21 Poor Book Title Mistake #22 Bad Cover Design Mistake #23 Writing a Book that is Not Easily Consumable Mistake #24 Poor Interior Layout Mistake #25 No Name Capture Mechanisms Built Into Your Book Mistake #26 No Branding Mistake #27 Doing an Ebook Only Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book Section 4 -- Marketing Your Book Before It’s Written Mistake #29 Failure to Develop a Book Proposal/Book Business Plan Mistake #30 No List Building Efforts in Advance of Book Publication Mistake #31 No On-going Communication with the Lists You're Building Mistake #32 No On-going Commitment to Marketing Mistake #33 Not Using Social Media Properly Mistake #34 Lack of a Press Kit Mistake #35 Lack of a Blog Mistake #36 Not Attending Live Events to Network Mistake #37 Not Owning Some Key Web Properties Mistake #38 No Understanding of How One Achieves Bestseller Status Mistake #39 You Can Write a Book but You Can’t Write Sales Copy Section 5 -- Marketing Your Book After It’s Written Mistake #40 Not Using Public Speaking to Build Your Platform Mistake #41 Becoming a Media Diva Mistake #42 Not Being Ready for the “Big Stage” Mistake #43 Underestimating the Power of Radio Mistake #44 Not Leveraging the Full Power of Amazon Mistake #45 Not Getting the Most Out of Book Signings Mistake #46 Incomplete Profile Pages in Your Distribution Channels Mistake #47 Underestimating the Value of Book Reviews Mistake #48 Not Capturing the Browsing Buyer Mistake #49 No Use of Video in Your Marketing Efforts Mistake #50 Afraid to Give Books Away