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Mitarbeiter-Incentives. Eventmarketing als Motivationsförderungsinstrument in Unternehmen

Mitarbeiter-Incentives. Eventmarketing als Motivationsförderungsinstrument in Unternehmen

          
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About the Book

Masterarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 2,0, Mediadesign Hochschule für Design und Informatik GmbH München, Sprache: Deutsch, Abstract: Ziel der Unternehmen ist, dass speziell für Mitarbeiter konzipierte und durchgeführte Events zu einer Motivationsförderung beitragen sollen. Ob durch diese Maßnahmen eine tatsächliche Motivierung der Mitarbeiter stattfindet, welche sich auch auf das Verhalten dieser gegenüber ihrer Arbeit und das Unternehmen auswirkt, ist fraglich und bedarf einer Untersuchung. Seit jeher ist bekannt, dass die Mitarbeiter eines Unternehmens überwiegend die Macht über dessen Erfolg oder Misserfolg besitzen. "Meine wichtigste Erfahrung als Manager ist die Erkenntnis, dass die Mitarbeiter das wertvollste Gut eines Unternehmens sind und damit auch das wichtigste Erfolgskapital. Es sind nie Computer, Roboter, technische Einrichtungen, die zu einem Ziel führen, sondern immer Menschen, die Konzepte zustande bringen." Das Zitat von Werner Niefer, einem ehemaligen Top-Manager der Mercedes Benz AG, zeigt, welchen Stellenwert die Mitarbeiter in einem erfolgreichen Unternehmen haben. Mit dieser Feststellung geht einher, dass die Mitarbeiter gleichzeitig die Kernkompetenz des Unternehmens sind. Um diese Kernkompetenzen zu sichern und zu fördern, werden verschiedenste Maßnahmen entwickelt um das Arbeitsumfeld und die Arbeit selbst den Mitarbeitern so attraktiv wie möglich zu gestalten. Nur loyale und langjährige Mitarbeiter tragen zum Unternehmenserfolg bei und stellen wichtige Pfeiler für diesen dar. Um die Motivation der Angestellten kontinuierlich aufrecht zu erhalten, werden verschiedenste Instrumente und Programme realisiert. Die Arbeit sollte motivieren, reizen, Spaß machen, eine Herausforderung darstellen und zu guter Letzt einen fairen Lohn erbringen - das ist die Traumvorstellung jeden Mitarbeiters. Um diese Punkte zu ermöglichen, wurden im Laufe der Zeit diverse Incentives entwicke


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Product Details
  • ISBN-13: 9783656644422
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 365664442X
  • Publisher Date: 25 Apr 2014
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 136 gr


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