close menu
Bookswagon-24x7 online bookstore
close menu
My Account
12%
Mobile for Good

Mobile for Good

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future foryour nonprofit, you need to have a strongpresence on prospective donors' tablets andsmartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneerHeather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to: Master your mobile fundraising strategy Create a strategic plan flexible enough to handle changes in technology Design a website and emails that workon both mobile devices and computers Choose the best mobile and online tools based on your budget and your donor demographics Build a system that tracks, evaluates, and reports campaign results Maximize the potential of Facebook, Twitter, LinkedIn, and other sites Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile andsocial media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever. ADVANCE PRAISE FOR MOBILE FOR GOOD: "If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pagan-Muniz, Digital Marketing Director, SOS Children's Villages-USA "Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we've been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS-India "Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS "Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered inMobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare "Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

Table of Contents:
INTRODUCTION: THE ART AND SCIENCEOF MOBILE AND SOCIAL FUNDRAISING 1 PART 1 CREATE AND IMPLEMENT A MOBILE ANDSOCIAL FUNDRAISING STRATEGY 7 1 NONPROFIT TECHNOLOGY AND FUNDRAISING 9 All Online Communications and FundraisingAre Now Mobile and Social 9 Mobile and Social Media Are PowerfulFundraising Tools 10 How Demographics Play a Role inMobile and Social Media 12 Upgrade Now, or Become Obsolete 17 2 GET ORGANIZED 19 Step 1. Conduct an Online Communications andFundraising Audit 19 Step 2. Organize a Meeting to Ensure Organizational Buy-In 22 Step 3. Write a Mobile and Social Fundraising Strategic Plan 23 Step 4. Create a Budget 26 Step 5. Create a System to Track, Evaluate, andReport Success 26 Step 6. Implement Your Mobile and SocialFundraising Strategic Plan 28 3 WEBSITES 29 The Importance of Launching a Mobile-Compatible Website 30Selecting a Content Management System 32 10 Website Design Best Practices 33 Analytics 37 Search Engine Optimization 38 4 EMAIL COMMUNICATIONS 41 The Importance of Mobile-Compatible EmailCommunications 42 Selecting an Email Communications Software 42 10 e-Newsletter Design Best Practices 43 Email Fundraising Appeals 47 How to Build Your Email List 49 5 ONLINE FUNDRAISING 51 The Importance of Mobile-Compatible Online FundraisingCampaigns 51 Selecting a Constituent RelationshipManagement (CRM) System 52 Selecting an Online Fundraising Software 53 Five Characteristics of Online Donors 55 10 Online Fundraising Best Practices 57 Online Donor Thank-You Communications 60 Social Fundraising 62 Crowdfunding 64 6 MOBILE FUNDRAISING 67 The Importance of Mobile Fundraising Campaigns 68 Selecting a Text-to-Give Software 69 Five Characteristics of Text-to-Give Donors 70 10 Text-to-Give Best Practices 71 Mobile Fundraising Apps 77 Mobile Wallets 79 PART 2 CREATE AND MAINTAIN A MOBILE ANDSOCIAL MEDIA CONTENT STRATEGY 83 7 MULTICHANNEL COMMUNICATIONSAND FUNDRAISING 85 Write a Mobile and Social Content Strategy 86 Create an Editorial Calendar 91 Five Communication Styles for Nonprofits 94 Five Content Approaches That Inspire Action 96 10 News Article and Blog Content Ideas 99 8 CONTENT CREATION AND INTEGRATION 105 Print Materials 106 News Articles and Press Releases 107 Blogs 107 Images and Infographics 108 Videos 109 Online Petitions 111 Online Contests 112 Online Stores 113 E-Books and Digital Reports 114 Event Invitations 115 Webinars 116 Smartphone and Tablet Apps 117 PART 3 USING MOBILE AND SOCIAL NETWORKS TODISTRIBUTE CONTENT 119 9 FACEBOOK 123 Facebook for Fundraising and Cause Awareness 124 Top Five Facebook Page Best Practices for Nonprofits 125 Facebook Groups 130 Facebook Events 131 Facebook Location 131 10 TWITTER 133 Twitter for Fundraising and Cause Awareness 134 Top Five Twitter Best Practices for Nonprofits 134 10 Twitter Hashtags for Nonprofits 140 How to Host a Tweet Chat for Your Nonprofit 143 11 GOOGLE+ 147 Google+ for Fundraising and Cause Awareness 148 Top Five Google+ Best Practices for Nonprofits 148 Google+ Communities 152 Google+ Events 153 Google+ Places 154 Google+ Hangouts 155 12 LINKEDIN 157 LinkedIn for Fundraising and Cause Awareness 158 Top Five LinkedIn Best Practices for Nonprofits 158 LinkedIn Groups 161 LinkedIn Profiles 163 13 YOUTUBE 165 YouTube for Fundraising and Cause Awareness 166 Top Five YouTube Best Practices for Nonprofits 167 YouTube Nonprofit Program 169 14 PINTEREST, INSTAGRAM, AND TUMBLR 171 Pinterest, Instagram, and Tumblr for Fundraisingand Cause Awareness 172 Top Five Pinterest Best Practices for Nonprofits 172 Top Five Instagram Best Practices for Nonprofits 176 Top Five Tumblr Best Practices for Nonprofits 179 PART 4 MOBILE AND SOCIAL MEDIA CAMPAIGNSFOR THE ADVANCED NONPROFIT 183 15 REAL-TIME COMMUNICATIONSAND FUNDRAISING 185 The 24/7 News Cycle: Breaking News andCrisis Communications 185 How to Tap into the Power of Cause Awareness Days 188 Live Reporting: Events and Conferences 191 10 Apps and Tools for Real-Time Communications andFundraising 194 16 NEW MEDIA MANAGERS 197 10 Must-Have Skills for New Media Managers 197 How Much Time Mobile and Social Media Require 203 How to Build a Consistent Brand Across All YourOrganization's Chapters 207 How to Build Your Online Brand in Multiple Time Zones 211 How to Respond to Trolls and DifficultOnline Personalities 212 How to Manage Mobile and Social Media Burnout 213 Advertising 215 Image Copyright and Fair Use 216 Mobile and Social Media Dashboards 217 Mobile and Social Media Analytics Tools 219 YOUR MOBILE AND SOCIAL FUNDRAISINGSUCCESS CHECKLIST 221 NOTES 229 ACKNOWLEDGMENTS 234 INDEX 235


Best Sellers



Product Details
  • ISBN-13: 9789339213077
  • Publisher: McGraw Hill Education India
  • Publisher Imprint: India Professional
  • Height: 581 mm
  • No of Pages: 256
  • Weight: 149 gr
  • ISBN-10: 9339213076
  • Publisher Date: 16 Jun 2014
  • Binding: Paperback
  • Language: English
  • Spine Width: 33 mm
  • Width: 386 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Mobile for Good
McGraw Hill Education India -
Mobile for Good
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Mobile for Good

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA