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Morality and the Market (Routledge Revivals)

Morality and the Market (Routledge Revivals)

          
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About the Book

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of 'good' and 'bad' business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.


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Product Details
  • ISBN-13: 9781138820623
  • Publisher: Taylor & Francis Ltd
  • Binding: Hardcover
  • Language: English
  • Returnable: N
  • Spine Width: mm
  • Weight: 566 gr
  • ISBN-10: 1138820628
  • Publisher Date: 22 Sep 2014
  • Height: 216 mm
  • No of Pages: 364
  • Series Title: Routledge Revivals
  • Sub Title: Consumer Pressure for Corporate Accountability
  • Width: 138 mm


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