About the Book
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For undergraduate and graduate courses in strategic management. This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail). A practical, skills-oriented approach to strategic management In today's economy, gaining and sustaining a competitive advantage is harder than ever.
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the
17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.
Personalize learning with MyLab Management By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
About the Author:
Fred R. David, Forest R. David, and
Meredith E. David are a father--son--daughter team that have published more than 50 articles in journals such as the
Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and
Advanced Management Journal. Two recent articles, listed below, are changing the way some strategic management courses are taught. David, Fred R., Meredith E. David, and Forest R. David, "The Integration of Marketing Concepts in Strategic Management Courses: An Empirical Analysis,"
SAM Advanced Management Journal, (Winter 2017). David, Fred R., Meredith E. David, and Forest R. David, "How Important is Finance Coverage in Strategic Management? A Content Analysis of Textbooks,"
International Journal of Business, Marketing, and Decision Sciences (IJBMDS), 4, no. 1, (Winter 2016), p. 64-78.
Fred R. David Fred has been lead author of this textbook for three decades. This text is a global leader in the field of strategic management providing an applications, practitioner-approach to the discipline. Approximately 500 colleges and universities currently use this textbook in 20 countries. With a PhD in Management from the University of South Carolina, Dr. David is currently the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He has published more than 40 academic journal articles.
Forest R. David Forest has been sole author of the
Case Instructor's Resource Manual for seven editions of this textbook. This
Manual provides extensive teachers' notes (solutions) for all the cases. Forest has also been sole author of the
Chapter Instructor's Manual, Case MyLab, and Chapter MyLab ancillaries, as well as the free Excel Student Template found on the author website (strategyclub.com). Forest has published more than 80 strategic management cases, articles, and papers. He has taught strategic-management courses at Mississippi State University and Francis Marion University, and management courses at Campbell University.
Meredith E. David Meredith holds a PhD in Business Administration from the University of South Carolina and an MBA Degree from Wake Forest University. She's currently an Assistant Professor Marketing at Baylor University in Waco, Texas. She has published more than 30 articles, cases, and papers on marketing and strategic management in such journals as the
Journal of Consumer Behavior,
Journal of Advertising,
Journal of Strategic Marketing,
European Journal of Marketing, and
Journal of Business Research. Meredith has traveled the world over as a professor and student. Before joining the coauthor team on this textbook, Meredith received the prestigious Young Researcher Award in the Hankamer School of Business at Baylor University.
