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Mythologies

Mythologies

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What is astrology? Fiction for the bourgeoisie. The Tour de France? An epic. The brain of Einstein? Knowledge reduced to a formula. Like iconic images of movie stars or the rhetoric of politicians, they are fabricated. Once isolated from the events that gave birth to them, these "mythologies" appear for what they are: the ideology of mass culture. When Roland Barthes's groundbreaking Mythologies first appeared in English in 1972, it was immediately recognized as one of the most significant works in French theory--yet nearly half of the essays from the original work were missing. This new edition of Mythologies is the first complete, authoritative English version of the French classic. It includes the brilliant "Astrology," never published in English before.Mythologies is a lesson in clairvoyance. In a new century where the virtual dominates social interactions and advertisement defines popular culture, it is more relevant than ever.
About the Author: Roland Barthes (1915-1980) was a French literary theorist, philosopher, and critic whose best-known works include "Writing Degree Zero" and "The Pleasure of the Text."
British narrator John Lee has read audiobooks in almost every conceivable genre, from Charles Dickens to Patrick O'Brian. He has won numerous Audie Awards and "AudioFile" Earphones Awards, and he was named a Golden Voice by "AudioFile" in 2009.

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About the Book

"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.


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Product Details
  • ISBN-13: 9780809071944
  • Publisher: Hill & Wang
  • Publisher Imprint: Hill & Wang
  • Depth: 19
  • Height: 210 mm
  • No of Pages: 288
  • Series Title: English
  • Sub Title: The Complete Edition, in a New Translation
  • Width: 140 mm
  • ISBN-10: 0809071940
  • Publisher Date: 12 Mar 2013
  • Binding: Paperback
  • Edition: Reprint
  • Language: English
  • Returnable: Y
  • Spine Width: 21 mm
  • Weight: 258 gr


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