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Home > Business and Economics > Business and Management > Management and management techniques > Napoleon, Hannibal...Ce Qu'ils Auraient Fait Du Digital: Les Grands Hommes Face Aux Grands Changements(25 Manitoba / Entreprises Et Societe)
Napoleon, Hannibal...Ce Qu'ils Auraient Fait Du Digital: Les Grands Hommes Face Aux Grands Changements(25 Manitoba / Entreprises Et Societe)

Napoleon, Hannibal...Ce Qu'ils Auraient Fait Du Digital: Les Grands Hommes Face Aux Grands Changements(25 Manitoba / Entreprises Et Societe)

          
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About the Book

Big Data, showrooming, uberisation... L'humanite connait, de nos jours, une de ses periodes les plus intenses en matiere de creativite lexicale. Tous les mois, toutes les semaines pour ceux qui y pretent attention, des termes etranges apparaissent pour illustrer les ruptures apportees par la revolution digitale. Et, il faut bien l'admettre, on a beau apprendre consciencieusement ces nouveaux barbarismes, potasser les exemples a suivre, guetter la sortie des nouvelles technologies et observer les changements a l'oeuvre sous nos yeux, globalement, on n'y comprend plus rien... Alors, plutot que de rechauffer, comme tous les autres, les bonnes pratiques issues des champions americains - celles-la memes qu'on nous propose d'adopter et qui, une fois copiees seront deja depassees par une autre -, plutot que de crier au genie ou hurler de terreur a chaque fois qu'Apple, Google ou Amazon sort un nouveau service, Laurent Moisson a choisi d'analyser les changements de notre temps sous l'angle saugrenu de l'Histoire. Point trop de cas pratiques et d'exemples qui se periment, cet ouvrage est la pour rappeler comment, jadis, de grands hommes ou de grandes civilisations ont reagi fasse aux ruptures de leur temps. Car, au bout du compte, l'equilibre economique de nos nations sera-t-il autant bouleverse a l'issue de l'ere numerique qu'apres la decouverte de l'Amerique, l'invention du metier a tisser, du moteur a explosion, du chemin de fer ou de l'electricite? Ces nouveaux conquerants implacables que sont les geants du Web ou du digital (Google, Facebook, Apple, Samsung...) sont-ils plus terribles que les hordes venues des steppes deferlant sur les vieux royaumes sedentaires engourdis par des regles rigides et seculaires? Peut-etre, peut-etre pas. En tout cas, les lecons fournies par nos anciens sont souvent bien plus eclairantes que le flot continu d'anglicismes qui nous submerge jour apres jour. L'auteur vous invite a les mediter pour comprendre, et agir. Laurent Moisson, 41 ans, maitrise d'histoire, master en marketing, est entrepreneur et business angel dans le digital depuis plus de 15 ans. Auteur ou co-auteur de plusieurs ouvrages et livres blancs sur le digital, il dirige la Splendens Factory, une maison de production de contenus qui connecte les marques a des collectifs d'artistes nativement digitaux afin d'apporter creativite et enchantement aux parcours client, aux dispositifs digitaux ou publicitaires de grandes enseignes.


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Product Details
  • ISBN-13: 9782251890159
  • Publisher: Les Belles Lettres
  • Publisher Imprint: Les Belles Lettres
  • Height: 239 mm
  • No of Pages: 176
  • Series Title: 25 Manitoba / Entreprises Et Societe
  • Sub Title: Les Grands Hommes Face Aux Grands Changements
  • Width: 157 mm
  • ISBN-10: 2251890157
  • Publisher Date: 07 Jan 2016
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 272 gr


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