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Neuroeconomics

Neuroeconomics

          
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About the Book

Die Neuroökonomie ist eine noch sehr junge Wissenschaft und bezeichnet die Verknüpfung der Neurowissenschaften mit den Wirtschaftswissenschaften. Die Zielsetzung der vorliegenden Arbeit besteht in der Ermittlung dieser Zusammenhänge. Im Besonderen geht es darum, eine Erklärung zu finden, wie Emotionen unser Verhalten und unsere Entscheidungsfindung beeinflussen. Mittels verschiedener Experimente wird versucht zu erläutern, wie Emotionen ökonomische Handlungsweisen beeinflussen und welche Gehirnregionen dafür zuständig sind. Diese neuronalen Prozesse werden dann dafür genutzt, eine Erklärung für die ökonomische Handlungslogik zu finden. Anschließend wird noch auf die Vor- und Nachteile eingegangen, die diese neue Wissenschaft mit sich bringt sowie mittels Kritiken und Aussagen von Autoren ein kurzer Ausblick erstellt.
About the Author: Ingrid Lanthaler wurde 1986 in Brixen (Sudtirol) geboren. Sie hat ihr Bachelorstudium an der Fakultat fur Wirtschaftswissenschaften der Freien Universitat Bozen im Jahre 2010 abgeschlossen. Ihre Faszination fur die medizinische Wissenschaft liess sie auf das Thema der vorliegenden Arbeit stossen."


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Product Details
  • ISBN-13: 9783958201613
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 210 mm
  • No of Pages: 64
  • Spine Width: 3 mm
  • Weight: 91 gr
  • ISBN-10: 395820161X
  • Publisher Date: 16 Oct 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Erklärung ökonomischer Handlungsweisen durch neuronale Prozesse
  • Width: 148 mm


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