No-Fail Retail

No-Fail Retail

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About the Book

This book presents a practical approach to ensuring your retail store's success with consumers.

It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.

Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.

Learn how to:
- pick the best location to locate a store;
- make your exterior design inviting;
- set up an ideal atmosphere for purchasing;
- understand about gondola arrangement and planograms;
- analyze your customers
- conduct different types of promotions.

Book Details
ISBN-13: 9781491756348
Publisher: iUniverse
Binding: Paperback
Edition: Reprint
Language: English
Returnable: N
Spine Width: 11 mm
Weight: 294 gr
ISBN-10: 1491756349
Publisher Date: 24 Nov 2015
Depth: 13
Height: 229 mm
No of Pages: 214
Series Title: English
Sub Title: Merchandising Techniques for Stores
Width: 152 mm
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