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Online Marketing für KMU

Online Marketing für KMU

          
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About the Book

Wie Sie Ihr Unternehmen auf Online Marketing Maßnahmen vorbereiten.

Die wichtigsten Prinzipien und Maßnahmen zur Onlineakquirierung von Kunden für kleine und mittelständige Unternehmen.

Ich habe in diesem Buch die wichtigsten Tools und Maßnahmen beschrieben, die Unternehmen bei Ihren Online Aktivitäten verwenden sollten. Sie erfahren, wie man neue Kunden mithilfe einer Website und einer einfachen Online Marketingstrategie gewinnen kann. Sie werden die wichtigsten Elemente und Maßnahmen kennen lernen, die Sie dafür verwenden können.

Inhaltsverzeichnis

I. Kampagnen zur Online Neukundengewinnung

A. Kostenpflichtige Kampagnen
1. Facebook und Instagram Kampagnen
2. Google Ads - YouTube Kampagnen
3. Google Ads - SEA (Search Engine Advertising)
4. Google Ads - Display Netzwerk
5. Google Ads - Gmail Kampagnen
6. Google Ads - Shopping Kampagnen
7. LinkedIn Kampagnen
8. Xing Kampagnen
9. Twitter Kampagnen
10. Influencer Kampagnen

B. "Kostenlose" Kampagnen
1. SEO Kampagnen (Suchmaschinenoptimierung)
2. E-Mail-Marketing
3. Organische Social-Media-Kampagnen
4. Kampagnen in Themen-Foren
5. JV Partner (Joint Ventures)

II. Die wichtigsten Tools und Maßnahmen für Online Marketing

A. Website mit einem SSL Zertifikat verschlüsseln
B. Google Analytics implementieren und einrichten
C. Google My Business Konto einrichten und sich auf Google Maps eintragen lassen
D. Data Driven handeln und optimieren mit Google Tag Manager
E. Die Kosten jeder Werbekampagne genau messen mit Hilfe von UTM Parameter
F. Leads generieren - Daten Ihrer potenziellen Kunden gewinnen
F1. Leadmagnet
FA) Online Schulung - Webinar
FB) E-book
F2. Landing Page
F3. Newsletter
F4. Autoresponder
F5. Facebook Chatbot
F6. Upselling
F7. Remarketing
G. Marketingstrategie entwickeln

III. Nicht die Klicks, nicht die Likes, sondern nur die Conversions!

A. Kaufen Sie nie Likes oder Followers!
B. Achten Sie nicht so sehr auf die Anzahl der Likes

Ich wünsche Ihnen eine erfolgreiche Umsetzung des Wissens.

Mit freundlichen Grüßen, Damian Szczepanski CEO von Online Marketing Help und Data Driven Tool

www.onlinemarketing.help


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Product Details
  • ISBN-13: 9798665925530
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 198 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Weight: 109 gr
  • ISBN-10: 8665925538
  • Publisher Date: 13 Jul 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Die wichtigsten Prinzipien und Maßnahmen für kleine und mittlere Unternehmen um Kunden online zu akquirieren.
  • Width: 129 mm


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