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Opportunity Recognition

Opportunity Recognition

          
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About the Book

Das Fachbuch beinhaltet eine umfassende Darstellung von Tools, mit deren Hilfe systematisch innovative Ideen für neues Unternehmenswachstum generiert werden können ("Opportunities"). In der Praxis lässt sich beobachten, dass Unternehmen erhebliche Anstrengungen unternehmen, Ideen für Innovationen zu identifizieren, die ihre Branche entscheidend prägen können. Grund dafür ist nicht zuletzt das Wissen, dass eine verpasste Innovationswelle zu großen Problemen für das gesamte Unternehmen führen kann. Eine zentrale Erkenntnis der betriebswirtschaftlichen Forschung ist, dass Ideen zur Generierung zukünftiger Wachstumschancen oft kein Zufallsprodukt sind, sondern Ergebnisse systematischer Analysen. Die Autoren bieten eine strukturierte und umfassende Übersicht der wichtigsten Tools zur Erkennung neuer Wachstumschancen. Sie unterscheiden zwischen unternehmensbezogenen, marktbezogenen und umweltbezogenen Ansätzen, binden zahlreiche praktische Beispiele ein und geben anwendungsorientierte Hilfestellungen für die Anwendung dieser Tools.
About the Author: Prof. Dr. Andreas Engelen ist Inhaber der Professur für Unternehmensführung an der TU Dortmund. In den letzten Jahren hat er mehrere Studien zum unternehmerischen/innovationsorientierten Management in internationalen und nationalen Journals veröffentlicht.
Clara von Gagern ist als wissenschaftliche Mitarbeiterin am Lehrstuhl für Unternehmensführung in der Lehre tätig. Sie promoviert zum Thema der Opportunity Recognition.


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Product Details
  • ISBN-13: 9783658094171
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 272
  • Series Title: German
  • Weight: 458 gr
  • ISBN-10: 3658094176
  • Publisher Date: 20 Mar 2017
  • Edition: 1. Aufl. 2017 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 170 mm


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