The Pearson Concise General Knowledge Manual Bangla 2009 (Paperback)

About the Book

Features

• NEW - Focus on Creating Customer Value and Satisfaction in the Internet Age—This theme runs throughout the text and begins in Chapter 1 (Pg 24) with Marketing Challenges in the New “Connected” Millennium.
• NEW - Chapter 3: Marketing in the Internet Age—While Internet coverage begins in Chapter 1, this brand new chapter explores the impact that the Internet and new technologies are having on marketing and consumers.
• NEW - FREE Mastering Marketing CD-ROM with this textbook—In addition, a Mastering Marketing exercise appears at the end of each chapter, linking students to this self-paced, interactive software. The CD-ROM presents 12 key marketing concepts using a running video case and supporting interactive exercises.
• NEW - Chapter-opening vignettes and “Marketing at Work” exhibits—These appear in every chapter and are extremely current. 92% of the source material references 2001 articles.
• NEW - Important new thinking and expanded coverage on a wide variety of topics—e.g., CRM, relationship marketing; connecting technologies; the company value chain; value-delivery networks; global marketing, and much more.
• Student Friendly Pedagogy—The “Road to Marketing” approach is unique to this text and runs throughout as a helpful learning aid. Highly praised by instructors and students, pedagogical tools in each chapter include: “Road Map: Previewing the Concepts,” “Speed Bump: Linking the Concepts,” “Rest Stop: Reviewing the Concepts,” “Navigating the Key Terms,” “Travel Log,” “Traveling the Internet,” and “MAP—Marketing Applications.”

About the Authors
Gary Armstrong is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong's first love is teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. His administrative posts include Chair of the Marketing Faculty, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and others. He works closely with business student groups and has received several campus-wide and Business School teaching awards. He is the only repeat recipient of school's highly regarded Award for Excellence in Undergraduate Teaching, which he has received three times. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master's degree at the University of Chicago and his Ph.D. at M.LT., both in economics. Dr. Kotler is author of Marketing Management: Analysis, Planning, Implementation, and Control (Prentice Hall), now in its eleventh edition and the world's most widely used marketing textbook in graduate schools of business. He has authored seventeen other successful books and has written over 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Dr. Kotler's numerous major honors include the Paul D. Converse Award given by the American Marketing Association to honor "outstanding contributions to science in marketing" and the Stuart Henderson Britt Award as Marketer of the Year. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. He has also received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing. In 1995, he received the Marketing Educator of the Year Award from Sales and Marketing Executives International. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences (TIMS) and a director of the American Marketing Association. He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, and the University of Economics and Business Administration in Vienna. He has consulted with many major U.S. and foreign companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing companies about global marketing opportunities.Features
With coverage not found in other titles and endorsed by the architects of ASP.NET, this book is essential for any serious ASP.NET developer.

• Provides practical information on how to use ASP.NET, backed up by a solid understanding of how and why it works the way it does.
• Based on the author's extensive experience teaching ASP.NET to professional developers.
• Covers the upcoming release of ASP.NET, and is part of the authoritative Microsoft .NET Development Series.

Features

• Updated coverage of current events such as the September 11th tragedy and its effect on insurance, the Economic Growth and Tax Relief Reconciliation Act of 2001, and the President's Commission on Social Security.
• Coverage of advanced topics in risk management, including enterprise risk management, loss forecasting, financial analysis in decision making, and the application of new technology to risk management programs.
• “Internet Resources” boxes with numerous Web site references in each chapter, recognizing the importance of the Internet as a learning tool and source of consumer information.
• New “Insight” boxes providing up-to-date real-world applications that illustrate key chapter concepts.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• NEW—An additional chapter on leadership—Covers contemporary aspects of leadership, such as framing issues, mentoring, self-leadership, on-line leadership, and the GLOBE study on cross-cultural leadership.
• NEW—Skill-Building Modules covering these topics—Active Listening; Creative Problem Solving; Reading Emotions; Setting Goals; Designing Motivating Jobs; Selection Interviewing; Creating Effective Teams; Developing Trust; Choosing a Leadership Style; Negotiating; Becoming Politically Adept; Delegating Authority; Effective Disciplining; Reading an Organization's Culture; Changing Attitudes; and Managing Resistance to Change. The skills modules are coordinated with text content and the Self-Assessment CD-ROM included in the text.
• NEW—Coverage of contemporary OB issues—e.g., customer service, work/life balance, multiple intelligences, evolutionary psychology and hardwired behavior, GLOBE measures of national cultural attributes, motivation as flow, Thomas' intrinsic motivation model, deviant workplace behavior, silence as communication, employee response to organizational politics, mass customization, Feng Shui and workplace design, spirituality in organizations, knowledge management.
• NEW—Latest issues—Implications of 9/11 and the collapse of Enron and Arthur Andersen on OB.
• NEW—Updated research base—e.g., in terms of the links among employee attitudes and behavior, customer satisfaction, and organizational performance.
• NEW—Reorganized/rewritten chapter on communication—Ch. 10.
• A three-level model of analysis—Begins with individual behavior, moves on to group behavior, and concludes with the organization system.
• Integration of globalization, work-force diversity, and ethics—Interwoven throughout into the context of relevant issues.

Features

• Detailed description of the procedure adopted by examination bodies such as the UPSC, MBA, SSC, Banking services, Railway recruitments etc
• All aspects of personality development discussed in detail
• Nine model interviews
• How to write a Resume right
• Intricacies of Group Discussion discussed at length

Features
A thoroughly revised, updated, and improved edition of one of the best Java tutorial for non-programmers.

• Updated to cover version 1.4 of the Java 2 Standard Edition SDK.
• Teaches Java as a first programming language--short, simple one-hour chapters are ideal for the beginner with no previous programming experience.
• Readers love the book--they say it's very clear, well-written, and interesting to read--and they appreciate the author's unique sense of humor.

Features
A thoroughly, revised, updated, and improved edition of one of the world's leading Java tutorials.

• Special expanded reference edition of one of the world's leading Java tutorials updated to cover version 1.4 of the Java 2 Standard Edition SDK.
• Rewritten to expand the book's coverage of core Java programming topics and techniques, including 7 bonus chapters.
• CD includes the official Java compiler, as well as source code and third-party Java tools and utilities.

About the Authors
Rogers Cadenhead is a writer, computer programmers, and Web developer who has written nine books on Internet-related topics. He maintains the Cruel Site of the Day and several other popular Internet sites. Laura Lemay is one of the world's most popular authors on Web development topics. Her books have sold over two million copies worldwide. Known for her ability to clearly explain even the most difficult technical topics, she complements her discussions with interesting yet practical examples.Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• NEW—reorganizes coverage of DFT and FFT algorithm for greater clarity—now introduces the DFT and describes its efficient computation immediately following the treatment of Fourier analysis.
• describes the operations and techniques involved in the analog-to-digital conversion of analog signals.
• studies the characterization and analysis of linear time-invariant discrete-time systems and discrete- time signals in the time domain.
• considers both the bilateral and the unilateral z-transform, and describes methods for determining the inverse z-transform.
• analyzes signals and systems in the frequency domain, and presents Fourier series and Fourier transform in both continuous-time and discrete-time signals.
• treats the realization of IIR and FIR systems, including direct-form, cascade, parallel, lattice and lattice-ladder realizations.
• looks at the basics of sampling rate conversion and presents systems for implementing multirate conversion.
• offers a detailed examination of power spectrum estimation, with discussions on nonparametric and model-based methods, as well as eigen-decomposition- based methods, including MUSIC and ESPRIT.
• includes many examples throughout the book and approximatley 500 homework problems.

Features

• Uses worked-out numerical examples to illustrate principles that apply to the entire mechanical design field.
• Provides most mathematical derivations, and uses simple, unified notation throughout.
• Emphasizes cases where loads continually fluctuate and may present stress concentrations.
• Reviews fundamental mechanics essentials.
• NEW—Many examples and applications now include the use of spreadsheet calculations to facilitate the computational process.
• NEW—A new chapter on form synthesis has been included at the end of the text to give some useful tools to improve the practitioner's design capabilities.
• NEW—Dual system units (U.S. customary and S.I.) are used to allow the design engineer to be as versatile as possible in calculations. Conversion templates allow changes to be made quickly and accurately from one system to the other.
• NEW—Material has been updated throughout to simplify and update design methods and make them more understandable and easier to use.
• NEW—Material has been added where appropriate to keep the information current.

Features

• NEW—Updated research, examples, and topic coverage throughout—e.g., work-life balance; group demography; team-effectiveness model; flextime and telecommuting; and e-organizations.
• Balanced topic coverage—Includes not only traditional topics such as personality, motivation, and leadership; but also cutting-edge issues such as emotions, trust, work-life balance, workplace spirituality, and knowledge management.
• Integration of globalization, diversity, and ethics—Interweaves these discussions throughout the text rather than presenting them in stand-alone chapters.
• Discussion of values.
• Coverage of emotions.
• Information on employee recognition programs—Considers the nature of employee recognition programs; linking recognition programs and reinforcement theory; employee recognition programs in practice.

Features

• NEW—New chapter on Management's Digital Dimension - Provides students with timely information on how managers should integrate traditional planning, organizing, influencing, and controlling activities with new digital dimensioning activities.
• NEW—Students are exposed to what management is and to how digital tools should be integrated within the management process.
• NEW—Skills video at the end of appropriate chapters with “And You” experiential exercises.
• NEW—New chapter-ending cases have been added - Provides students with interesting scenarios and focus on companies like IBM, Wal-Mart, American Airlines, and Proctor & Gamble.
• NEW—Management Skills Modules appear at the end of each chapter - Heightens students' understanding of management concepts as well as how to apply those concepts in various management situations.
• The hallmark of Modern Management, new and updated Introductory cases with Back to the Case and Introductory Case Wrap-Up sections.
• NEW—Free “Mastering Management CD-ROM” —Now included in the back of every copy.

Features

• NEW - Emphasis on managing customer relationships . This timely concept is introduced as the text's framework in Chapter One. Customer equity is also defined and introduced.
• NEW - The text is centered around 4 modern marketing themes—1. Building and managing profitable customer relationships. 2. Building strong brands and brand equity. 3. Harnessing marketing technology in the new digital age. 4. Socially responsible marketing around the globe.
• NEW - Revised and updated Real Marketing vignettes and exhibits—Over 95 percent cite 2002 research or articles. Designed to bring modern concepts to life, new features companies include MTV, Google, AT+T (mLife), AFLAC, Disney, UPS, Amazon.com, and many more.
• NEW - Ch. 3, “Marketing in the Digital Age” addresses the impact of technology on marketing strategy - Explores major e-marketing developmenets in B2C, B2B, C2C, and C2B domains; strategies and tactics for setting up a successful e-commerce presence.
• NEW - Expanded brand building and brand equity coverage—Ch. 9, "Product, Services, and Branding Strategies" includes a new section on brand building. Ch. 8, "Segmentation, Targeting, and Positioning" presents a new discussion on developing brand-positioning statements.
• Integrated—Global and social responsibility coverage International and ethics in marketing examples appear throughout the text, then Chapters 19 and 20 cover both topics in greater depth.

Features

• NEW - Emphasis on the strategic role of HR throughout—Includes chapter-beginning Strategic Overview features shows real firms (large, well-known companies and small to medium size operations) facing strategic challenges, suggests HR's possible role, and then shows what the firm actually did.
• NEW - HR. NET features—i.e., Using the Internet to Boost Diversity; Recruiting Online; GE's Technology-Based Training; Telecommuting; and Managing 401K Plans Online.
• NEW - A running case throughout the text — LearninMotion.com appears at the end of each chapter.
• NEW - THE NEW WORKPLACE features—Familiarizes students with issues in diversity and global HR management, and supplies them with examples and tips for managing diversity.
• NEW - Revised and expanded chapter on international HR practices - Provides in-depth coverage of the international aspects of HR selection, training, compensation management, inter-country differences in personnel laws and requirements, and more.
• NEW - Strengthened and revised chapter-end cases and exercises—Includes discussion questions; individual and group activities; experiential exercises; and two types of cases.

Features

• NEW - Use of MathCad for optimization - Shows students how to use MathCad for optimizing the operating performance of hydraulic systems.
• NEW - Practical methods for controlling the speed of hydraulic cylinders and motors using flow control valves.
• NEW - A clearer explanation of the performance of pumps and hydraulic motors.
• NEW - Lists of key equations—Added to the end of each chapter.
• NEW - Updated examples problems and chapter-end exercises.
• NEW - Earlier coverage of hydraulic systems.
• NEW - Later coverage of maintenance-related properties of hydraulic fluids.
• Clear presentation of both theory and applications.
• Extensively illustrated—With industry-provided cutaway drawings and illustrations of fluid power components and systems.
• MathCad—Explains how to use computer software for analyzing hydraulic systems.
• Balanced presentation of theory—Appropriate for both 2- and 4-year programs.

Features

• Based on the current trends in general knowledge questions set by the UPSC, SSC, Banking Services and Railway Recruitment Boards, central and state recruitment bodies, and other competitive examinations.
• Includes sample practice exercises for each subject area and a full-fledged question bank for practice.
• Up-to-date national and international Current Affairs section.

Features

• NEW - Increased coverage of strategy implementation issues.
• NEW - A new Cohesion Case (American Airlines - 2002)—Appears exclusively in this text. The case is introduced after Ch. 1 and is revisited at the end of each chapter.
• NEW - Expanded strategic management model—A simple, integrative strategic-management model appears in all chapters and on the inside front cover of the text. The model now includes vision as an important concept.
• NEW - 8 new cases appearing exclusively in this text—U.S. Airways, Best Buy, First State Bank of Roans Prairie, Royal Caribbean, Winn-Dixie, Strictly Roots Natural Hair Salon, Hewlett-Packard, and Coors.
• NEW - Extensive integration of global issues and concerns—Now in every chapter, rather than isolated in a single chapter.
• NEW - Systematic Analytic Approach (Ch. 6) covers TOWS, BLG, IE, GRAND, SPACE, and QSPM.
• Skills-oriented approach with 41 Experiential Exercises in all.

Features

• Market-leading, lucid, accessible presentation of the complexities of international finance.
• Managerial emphasis in an international context, to help train tomorrow's business leaders, who will operate in an increasingly global financial environment.
• Exceptional currency of coverage to keep students abreast of contemporary issues and events, an imperative for business and financial literacy.
• A new chapter on the political risk challenges faced by multinational enterprises across three corridors of exposure: firm-specific risk, country-specific risk, and global-specific risk.
• A balance of payments chapter that extends the material to recent crises in countries such as Argentina, and looks at the implications for MNEs.
• Increased coverage of the complexities of financial management issues in emerging markets.
• Expansion of the popular Mini-Case feature to include such companies and organizations as Toyota Europe, Bang & Olufsen, Benecol, and Romanian Telecom.
• New, detailed Decision cases on Stanley Works, Beijing International Club, Gucci, and LVMH.
• Over 300 new end-of-chapter problems.
• An early focus on corporate governance issues, with discussion of corporate governance failures, such as Enron and WorldCom, and subsequent regulatory initiatives.

About the Authors
David Eiteman received his business and economics degrees from the University of Michigan, Ann Arbor, and the University of California, Berkeley, before graduating from Northwestern with a Ph.D. in finance. Eiteman was previously president of the International Trade and Finance Association, the Society for Economics and Management in China, and the Western Finance Association.He has authored and co-authored four books and a significant number of articles, which have appeared in 29 publications, including International Trade Journal, Journal of World Business, Business Horizons, Management International, and others. Arthur Stonehill is professor of finance and international business Emeritus at Oregon State University, where he taught for 24 years. Previously, he held appointments at leading universities in America and Europe. He also served as president of the Academy of International Business, as well as director of the Financial Management Association. Stonehill has authored or co-authored nine books and numerous articles, which have appeared in Financial Management, Journal of International Business Studies, International Business Review, and other influential publications. Michael Moffett graduated with a Ph.D. in economics from the University of Colorado - Boulder, and went on to a number of teaching or research appointments in several renowned institutions in America and Europe. Moffett’s research work has been featured in 15 prominent publications, and he has also authored or co-authored eight books. Together with Arthur Stonehill and David Eiteman, he has written one of today’s most widely used textbooks in finance— Multinational Business Finance, Ninth Edition.Moffett is currently professor of finance at Thunderbird, the American Graduate School of International Management.Features

• The market-leading text for both a first and follow-on database course.
• Famous for its clear and complete writing style.
• Renowned for its combinational theory, examples, and exercises which provide the foundational knowledge on topics.
• Covers advanced modeling in the areas of active, temporal, and spatial databases.
• Provides coverage of issues on physical database design and tuning.
• Discusses current database application areas of GIS, genome, and digital libraries.
• Presents a clear and complete discussion of the relational approach, including modeling, design, algebra and calculus, and query languages.
• Now covers both the traditional ER model and UML when discussing data modeling.
• Includes updated material on SQL, including a new chapter, which discusses topics from SQL programming including SQLJ, JDBC, and ODBC.
• Applies ideas from the book to a fully developed case study that uses a step-by-step database design and implementation for a bookstore application.
• Offers updated coverage of security and database tuning.
• Features a new chapter on the relationship of XML and Internet databases keeps students on the edge of database technology.
• Includes a new chapter on data mining.

Features
Easily build content-rich, dynamic Web applications with ASP.NET.

• CD contains Web Matrix, an easy to use development tool for building ASP applications -- great for ASP.NET newcomers.
• This book is perfect for those who are familiar with HTML and are looking for a way to build rich Web applications without having to write lots of code.
• Best-selling author Scott Mitchell teaches readers ASP.NET with tons of practical, stand-alone examples.

Features
Revision of Sams highest unit netting Visual Basic .NET book!

• Part of the best-selling Teach Yourself in 24 Hours series, this book reaches blue-collar coders on the verge of jumping to .NET programming.
• Completely updated for MS's "Everett" release, this book is 100% .NET - no messy legacy/beta code to muddle through.
• The author, James Foxall, has readers writing Visual Basic .NET applications within the first 50 pages of the book.

Features

• Based on the recent trends in general knowledge questions set by UPSC, SSC, Bank and Railway Recruitment Boards, central and state recruitment bodies, and other competitive examinations.
• Includes ample practice exercises for each subject area – a full-fledged question bank for practice.
• National and international Current Affairs section to update you.

Features

• NEW - Chapter on the “New Economy” business models—Chapter 12.
• NEW - Expanded, rewritten discussion of strategy in Chapter 10—Given the increasing consolidation in many industries over the past decade, business behavior and managerial decision making in oligopoly markets have become more relevant and important than ever. Chapter 10 also includes expanded coverage of game theory.
• NEW - Regrouped discussion of pricing and competition in the four basic market types—Treats perfect competition, monopolistic competition, and monopoly in one chapter, and oligopoly in another.
• NEW - More than 50% new International Applications—Integrated throughout the text to provide global application of the theory.
• NEW - Added appendix on asymmetric information, subject of the 2001 Nobel Prize in economic study.
• Each chapter starts and concludes with a running case study of a hypothetical company called “Global Foods”—Presents students with a specific scenario highlighting a challenge and implications for the firm's competitive position in the multinational food and beverage industry.
• Unique final chapter on the application of economic analysis—Analyzes the semiconductor industry and the competitive challenges of a company within that industry.
• Numerous, current business examples from the popular press—(e.g., Business Week, the Wall Street Journal) integrated throughout the text.
• Excel-based study aid—Intended to supplement and reinforce the concepts in the text. The modules (about 24 in all) contain an objective, an example with solution, and graphs.

Features

• Purchase of text also includes Principles of Managerial Finance CD-ROM student software for Windows, which contains the following tutorials: Principles of Managerial Finance Tutor, Principles of Managerial Finance Problem-Solver, and Principles of Managerial Finance Excel Spreadsheet Templates.
• A well-respected, comprehensive, and effective learning system.
• New chapter-opening vignettes describe a real company experience related to the aspect of managerial finance covered in the chapter.
• Each chapter contains two “In Practice” boxes connecting financial concepts with real-world experience, now with ethical and technology focuses.
• New spreadsheet strategies incorporated into each chapter.
• New “Focus on Value” element reinforces the link between the financial manager's actions and share value.
• New “Across the Disciplines” element opens every chapter with a discussion of the intersection of the finance topics covered in the chapter with the concerns of the other major business disciplines.
• Streamlined presentation features 18 chapters rather than 20.
• Early coverage of financial planning.
• New “Focus on Ethics” boxes help students appreciate important ethical issues in finance.
• New “Focus on E-Finance” boxes describe how companies are using new technologies in their application of finance principles.

Features

• Explores urgent environmental problems such as the depletion of the ozone layer, greenhouse effect, groundwater flow and contamination, and indoor air quality.
• Includes several important pedagogical aids.
• Includes a new chapter covering Solid Waste Management and Resource Recovery (Chapter 9). This chapter focuses on pollution prevention and product stewardship.
• Risk Assessment has been greatly expanded and moved earlier in the book (chapter 4), reflecting the importance of this topic in Environmental Engineering and policy-making.
• Provides a completely revised chapter on Global Atmospheric Change corresponding with the perspectives, terminology, and approaches that have become the standard according to the Intergovernmental Panel on Climate Change (IPCC) Scientific Assessments. (Chapter 8)
• Presents expanded coverage of water resources and Groundwater remediation, including challenges posed by subsurface contamination of nonaqueous-phase liquids.
• Summarizes the National Resource Council's assessment of the ability of conventional pump-and-treat remediation technologies to restore aquifer quality. (Chapter 5)
• Covers the treatment of hazardous wastes and descriptions of the key pieces of environmental legislation that regulate hazardous substances. (Chapter 6)
• Updates coverage of mobile source controls in the chapter on air pollution (Chapter 7) to include descriptions of reformulated gasoline and other alternative fuels as well as new material on two-stroke engines and hybrid electric vehicles.
• Includes unique coverage of indoor air quality.
• All topics have been given a more careful, thorough treatment in order to bring them up-to-date and increase the depth and breadth of the information presented.
Features

• Up-to-date, comprehensive and “all purpose” in approach.
• Includes a set of multiple-choice questions at the end of each section to test your understanding.
• Based on current trends in various examinations.
• Up-to-date national and international current affairs.
Features

• NEW - Detailed coverage of floating-point processing and the single instruction multiple data (SIMD) processing capability of the advanced Pentium processor.
• NEW - Basic topics—Includes added material on number systems, logic functions and operations, conversion between number systems, and addition/subtraction of binary numbers.
• NEW - Advanced material—Includes floating Point Architecture and Instructions, Multimedia (MMX) Architecture and Instructions, and the hardware and software architecture of the Pentium 3 and Pentium 4 processors.
• NEW - Systems approach—Provides extensive coverage of the microprocessor, microcomputer architecture, assembly language programming, and hardware interfacing techniques.
• Intel and Pentium®—Covers the Intel architecture microprocessor families: 8088, 8086, 80286, 80386, 80486, and the latest Pentium® processors.
• Debugging—Illustrates commands of the DEBUG program and how to assemble, disassemble, load, save, execute, and debug programs on the IBM compatible PC.
• Inside the instruction set—Introduces the contents of the 8088's instruction set.
• Practical implementation techniques—Covers the use of latches, transceivers, buffers, and programmable logic devices in the memory and I/O interfaces of the microcomputer system.
• Practical applications—Demonstrates applications such as moving and searching a block of data, initializing a block of memory, generating a time delay, producing an output pulse, polling a switch, sending characters to a parallel printer, sending characters through a serial communication interface, and servicing an interrupt.
• Practical circuits—Includes circuits for implementing memory, I/O, and interrupt interfaces.
• Software development tools— Illustrates the use of Microsoft's 80X86 macroassembler and other PC-based software tools to create a source program, assemble a program, and link assembly language modules into a program.
• Memory coverage—Offers extensive coverage of EPROM, RAM, and FLASH memory ICs and their use in the design of program storage, data storage, and cache memory subsystems.
• Control circuits—Includes material on LSI peripheral ICs, such as the 82C55A input/output interface, 82C54 interval timer, 82C37A DMA controller, 8250/16450 serial communication controller, and 8279 keyboard/display controller.
• Numerous examples—Includes more than 100 examples.
Features

• Recent developments in microeconomics such as game theory and information asymmetry are fully integrated into the text.
• Expanded treatment of uncertainty.
• Technical level of advanced section has been increased.
• Examples and exercises encourage the student to apply the analysis to real problems.
Features

• Concepts supported by about 400 solved programs and exercises.
• Step-by-step programming procedures.
• Real-time solved examples and problems.
• Programs explained with outputs.
• Multiple-choice questions at the end of each chapter enable the understanding of concepts.
Features
Assemble a killer supply chain with the knowledge, technology, and tools to succeed from supply chain expert David Taylor!
• Proven author and supply chain expert Taylor provides a high-level overview that shows how supply chain initiatives can contribute to overall business success.
• Understand and learn to solve the complex problems presented by supply chain management.
• Features numerous illustrations, sidebar summaries, and Exploration and Simulation tools and exercises.
Features
Learn how to manage large network systems cost effectively.
• Provides solutions for common network management problems such as scalability and increased technology mix.
• Explores the use of MPLS in network management, which is used to improve the overall quality of service.
• Covers the management of both enterprise and service provider networks.
Features
An authoritative, practical guide that helps programmers better understand the Linux kernel, and to write and develop kernel code.
• Authored by core Linux kernel developers.
• In-depth coverage of all the major subsystems and features of the new Linux 2.6 kernel.
• Targeted audience includes programmers interested in gaining relevant and timely information so they may further their kernel development skills.
Features
Revision of Sams highest rated C# book-now we're taking it Visual!
• Part of the best-selling TY in 24 Hours series, this book reaches blue-collar coders on the verge of jumping to .NET programming.
• Completely updated for MS's "Everett" release, this book is 100% .NET -no messy legacy/beta code to muddle through.
• Step-by-step instructions walk you through the most common visual C# .NET
• Question and answers, quizzes, and exercises at the end of each hour help you test your knowledge.
• Notes and tips point out shortcuts and solutions and help you steer clear to potential problems.
• The author, James Foxall, has readers writing Visual C# applications within the first 80 pages of the book.
Features
A well-written, carefully organized tutorial on how to create world-class Web pages with the leading Web authoring tool.
• Dreamweaver is the leading tool for professional Web developers and designers creating sophisticated Web sites.
• Author Betsy Bruce is an authorized Macromedia trainer who has taught Dreamweaver to thousands of beginning students.
• Updated edition of this book covers all the features and changes in the latest version of Dreamweaver MX.
Features
One of the most popular and best-selling Flash tutorials on the market – updated and revised to cover the latest version of Macromedia Flash.
• Readers love the book’s easy-to-read, well-organized style.
• Gives the beginner a thorough grounding in the basics of a complicated yet very important Web development technology.
• Phillip Kerman is a well-known trainer, writer, and developer with years of experience teaching Flash to beginners.
Features
One of the most accessible – yet detailed – step-by-step tutorials on the most recent version of the world’s leading image editing and manipulation tool.
• The book’s author has a loyal following, excellent rapport with readers, and the demonstrated ability to teach to most important features of a complicated product to the beginner.
• Includes a 16-page full-color insert of images from the book.
• New edition covers all the features and capabilities of the latest version of Adobe Photoshop.
Features
The book is noteworthy in the following aspects:
• Each chapter contains concise definitions and explanations of basic/fundamental principles and are further augmented with illustrative examples to enable the students learn and recall fast
• Completely worked out solutions to a large range of problems. The number of questions in each chapter kept sufficiently large to provide rigorous practice
• Problems categorised into various types and working rules to help the students in solving them provided
• Large number of problems that have been asked in the competitive examinations in the recent past included in the text
• Practice exercises covering all the topics in each chapter provided at the end for self assessment
• A SMART TABLE in the beginning to inform the student on the number of questions asked from various topics during 2001–04 in IIT(Screening test), AIEEE(CBSE), CEE(Delhi) and UPSEAT
• Nine Model Test Papers based on different competitive examinations provided at the end to facilitate students understand the pattern and the type of questions asked in different examinations
Features

• Each chapter is divided into a series of conceptual sections that is highlighted by a Quick Check Concept statement that summarizes the concept to be described, helping students focus on the main points of what they are studying and aiding in review.
• Revised Multi-level Problem Sets at the end of each chapter help develop students' ability to analyze data, make generalizations and predictions, and apply their understanding to new situations.
• Techniques are introduced in the context of their use, which assists students' understanding while underscoring the importance of each technique. A Guide to Techniques and Methods helps readers locate the descriptions of experimental techniques and findings that are included in every chapter.
• Boxed Essays — Further Insights, Contemporary Techniques, Historical Perspectives, Clinical Applications — give students insight into intriguing aspects of cell biology.
• Modern Design and Art Program. Over 200 newly rendered illustrations and 400 revised figures selected by the authors — including schematic cutaway drawings paired with electron micrographs of cells and numbered process diagrams — reinforce important topics discussed in the text.
• Most up-to-date coverage on important new topics! All chapters have been thoroughly updated to include new topics, recent advances, and important ethical issues including stem cells, DNA microarrays, apoptosis, genomics and proteomics, and gene therapy.
• The Cell Place Student CD-ROM and Web site, packaged free with every new copy of the text, features more than 30 animations, interactive tutorials, and quizzes to reinforce text explanations and illustrations and help visual learners understand key topics.
• Comprehensive Glossary at the end of the book allows students access to all key terms. The text glossary is also available on the FREE Cell Place Student CD-ROM and Web site.
Features

• McMurry and Fay present chemistry without burdening students with unnecessary distractions, all via a clear, consistent presentation.
• NEW - Updated throughout to reflect a comprehensive look at general chemistry and to further clarify the material for students—For example, the 4th edition includes coverage of zero-order reactions.
• NEW - More Worked Examples—Provide explicit, detailed solutions showing students how to formulate a strategy for solving the exercises along with step-by-step instructions for arriving at an answer.
• NEW - Revised Worked Example Format—Enhances student comprehension.
• NEW - Illustrated Two-Column Worked examples—Presents the mechanics of a problem and an explanation of those steps in a unique fashion. The concept is enhanced by the inclusion of a pertinent visual illustration, molecular model, or photograph.
• NEW - Worked Key Concept Problems—Literally show students how to solve conceptual problems and come up with the picture that a chemist sees.
• Visual Key Concept Summaries—Added after the narrative Summary at the end of each chapter.
• Understanding Key Concepts Problem Sets—Appear at the beginning of the end-of-chapter problem sets.
• NEW - More General and Multi-Concept Problems in the end-of-chapter problem sets.
• e-Media Problems—Based on the Student Tutorials and Activities on the standard and premium Companion Websites.
• NEW - Additional Molecular Art—Newly rendered ball-and-stick and space-filling models accompany structural formulas to make molecular geometry clear.
• NEW - Twice as many Macro-to-Micro Illustrations—Juxtaposes photos with illustrations to depict processes on the molecular level.
• NEW - Electrostatic potential maps—Provide a striking visual representation of calculated electron distribution in molecules.
Features

• Emphasis on frequency-domain design methods based on transfer function representation of systems
• Physical interpretation of all mathematical expressions and derivations
• Detailed chapter on State Variable Modelling highlighting the state-space based methods
• Chapter on Error Analysis
• Offers a computer-aided learning environment – 10 thoroughly tested MATLAB based problems with tested output
• Appendices on MATLAB Fundamentals, Laplace Transform and Fuzzy Logic
• Pedagogy includes numerical problems, review questions and objective-type questions.
Features
Prepare for the CCNP® 642-811 BCMSN exam with the only Cisco Systems® authorized self-study test preparation book!
• The revised edition of the all-time best-selling CCNP BCMSN book with new topical coverage.
• Redesigned format with modular, smaller chapters for easier concept comprehension.
• Prepare with the 200-plus question electronic testing engine on CD-ROM, complete with simulation-based questions like on real exams.
• Learn CCNP and CCDP Switching topics with proven learning tools.
Features

• Guides readers through concepts relating to client-side and server-side programming providing them with knowledge needed to program the Web quickly and correctly.
• Written with a consistent pedagogy, which leads readers in a methodical manner through the concepts, providing an overview of programming and software/hardware issues relating to the WWW.
• Takes a holistic approach to Web programming, covering JavaScript, Perl, CGI, Java Applets, and more.
• Includes an “Introduction to Java” Appendix for C++ programmers.
• Material on the newest W3 standards including Dom2 and XHTML.
• Additional information on server side tools with a new chapter devoted to PHP and added material on programs such at MySQL and Access.
• Companion Web site created as a reference component to the book, while still maintaining it for a one semester, introduction class size.
Features

• Fully updated to reflect the latest versions of PHP, MySQL, and Apache.
• Task-focused, step-by-step coverage of installation, configuration, and usage—Practical, one-step-at-a-time coverage of all the skills students need to build basic dynamic Web sites and applications.
• Easy introduction to the essentials of PHP scripting—Covers basic language elements and building blocks; flow control, functions, simple SQL commands, and more.
• Broad coverage of fundamental Web development techniques—Covers topics ranging from basic SQL queries to Apache virtual hosting and MySQL tuning.
• Several sample applications—Walks students step-by-step through building discussion forums, mailing list managers, online address books, shopping carts, and e-commerce storefronts.
• Exercises and review questions in every chapter—Includes exercises and review questions that can easily be tailored to the needs of specific courses and instructors.
• Extensive collection of tips and ideas—Offers practical Web development tips throughout.
• Complete learning Starter Kit on CD-ROM—Makes it easy for students to install a safe and foolproof learning environment for either Windows or Linux-based PCs.
Features

• Provides clear exposition of the basic principles of control system techniques using frequency and time-domain methods including robust control design and an introduction to digital control systems.
• Offers an integrated design and analysis approach to real-world engineering problems.
• Incorporates computer-aided design and analysis using MATLAB throughout the text and end-of-chapter examples and problems.
• Reinforces the development of problems-solving skills with five levels of end-of-chapter problems.
• Presents a Continuous Design Problem feature which gives students the opportunity to apply the tools and techniques presented in each chapter to a design example carried throughout the text.
• Introduces the PID controller earlier in the text to mirror its importance in industry.
  About the Authors
  Richard C. Dorf belongs to the University of California at Davis. Robert H. Bishop is at the University of Texas at Austin.Features
  
  • NEW - Brief sketches of mathematical history open each chapter.
  • NEW - Additional number theory—Provides more information on the properties of integers, including base n representations; and gives more contexts for isomorphism.
  • NEW - Cryptology theme—Begins in Chapter 1, and is then explored throughout the book, ending with Section 11.3, Public Key Cryptology.
  • NEW - Expanded coverage of coding—Covers all of its aspects, including efficiency, effectiveness, and security.
  • NEW - New exercises in each chapter—Includes approximately 25% more exercises than in the 4th edition.
  • NEW - Additional student projects—Included for weighted voting systems, Petri nets, and Catalan numbers.
  • NEW - Chapter review questions—Provided at the end of each chapter.
  • Concise, well-written text—Remains the briefest text on the market; devoid of excessive technical jargon and abstraction.
  • Development of mathematical thinking skills—Strengthens the text for use in a bridge course and lays foundation for mathematical thinking in upper-division courses.
  • No calculus—Assumes only a limited background in mathematics.
  • Organization of text around the concept of relation—Treats relations and digraphs as two aspects of the same basic mathematical idea.
  • Clear organization of topics—Minimizes the difficulties of being overwhelmed by too many definitions and theory abstraction by treating relations and digraphs as two aspects of the same fundamental idea, which is then used as the basis of virtually all the concepts introduced in the book.
  • Focus on topics used in computer science—Limits coverage of abstract algebra and gives applications for finite state machines, error detecting and correcting codes.
  Features
  
  • NEW - Java-based assemblers and simulators.
  • NEW - Updated with current information—i.e. Pentium 4 architecture, calculating performance/speedup, SRC control signals, superscalar design and implementation of SRC, multi-level caches, SDRAM and DDR RAM and SRC I/O ports.
  • NEW - Disk System reliability section added—Chapter 9.
  • NEW - Gigabit Ethernet section—Chapter 10—Including Modern Serial Buses and Wasted IP address space.
  • NEW - Assembler and Assembly appendix rewritten—Written with the SRC assembler to target RISC computers.
  • Roles of computer architect, assembly language programmer, and logic designer.
  • CISC and RISC relationship—Java-based RISC and CISC simulator, helps students understand CISC and RISC programming and design.
  • Advanced architectural design at the gate level—Includes a pipelined design and a superscalar design.
  • Simple and complex arithmetic and logic unit (ALU) algorithms and architectures.
  • I/O at the logic design level and I/O devices such as disk drives.
  • RS-232 data communications—Networking from simple RS-232 interfaces to Ethernet and the Internet.
  Features
  
  • NEW - Thoroughly updated to reflect the latest UNIX programming and networking techniques.
  • NEW - New chapters on Web programming and multicasting.
  • NEW - Completely revamped coverage of Remote Procedure Calls (RPC).
  • Extensive coverage of communication, concurrency, and multithreading—Covers Posix threads, synchronization, semaphores, POSIX IPC, connectin-oriented and connectionless communication, and more.
  • Extensive code examples and projects—Includes many realistic examples to illuminate current UNIX programming best practices.
  • Detailed projects—Walks students through several case study projects, including virtual timers, producer-consumer synchronization, Web redirection, Internet radio, and many others.
  Features
  
  • A strategic management model runs throughout the first 10 chapters as a unifying concept.
  • Corporate governance is examined in terms of the roles, responsibilities, and interactions of top management and the board of directors.
  • Social responsibilities and managerial ethics are examined in detail in terms of how they affect strategic decision making.
  • Equal emphasis is placed on environmental scanning of the societal environment as well as on the task environment.
  • Core and distinctive competencies are examined within the framework of the resource-based view of the firm.
  • Internal and external strategic factors are emphasized through the use of specially-designed EFAS, IFAS, and SFAS tables.
  • Two chapters deal with issues in strategy implementation.
  • A separate chapter on evaluation and control explains the importance of measurement and incentives to organizational performance.
  • The strategic audit, a way to operationalize the strategic decision-making process, provides a tested methodology in case analysis.
  • Suggestions for in-depth case analysis provide a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.
  • Projections for the 21st Century end each chapter by forecasting what the world will be like in 2010.
  • An experiential exercise focusing on the material covered in each chapter helps the reader to apply strategic concepts to an actual situation.
  • A list of key terms and the pages in which they are discussed enable the reader to keep track of important concepts as they are introduced in each chapter.
  • Timely, well-researched, and class-tested cases deal with interesting companies and industries.
  • NEW—five new cases-dealing with contemporary issues and industries.
  • NEW—eight updated cases.
  • NEW—internet research mini-cases.
  Features
  
  • NEW - Code Highlighting Style—This new style emphasizes key portions of the source-code listings in our text using a yellow background highlight.
  • NEW - The presentation of inheritance and polymorphism has been enhanced.
  • NEW - All flowcharts have been replaced with UML activity diagrams.
  • NEW - Class hierarchy diagrams have been replaced with UML class diagrams.
  • NEW - Coverage of JDBC, servlets, and JSP is now included.
  • NEW - Red text—Used to point out intentional errors and problematic areas in programs.
  • NEW - CD-ROM with every text—Includes Java™ Software Development Kit Standard Edition Version 1.4.1 for Windows and Linux (Intel x86), SunOne Studio 4, Community Edition for all platforms, Source code for all the book's examples, and Hyperlinks to valuable Java demos and Internet resources.
  • Signature Live-Code™ Approach—With hundreds of complete working programs and thousands of lines of code; hundreds of valuable programming tips; an extensive set of interesting exercises and substantial projects; and more.
  Features
  
  • Based on the current trends in general knowledge questions set by the UPSC, SSC, Banking Services and Railway Recruitment Boards, central and state recruitment bodies, and other competitive examinations.
  • Includes sample practice exercises for each subject area and a full-fledged question bank for practice.
  • Up-to-date national and international Current Affairs section.
  Features
  
  • Comprehensive coverage of Qt programming—The first book to provide systematic, insider-level coverage of programming with the latest and most sophisticated version of the Qt toolkit: Qt3.
  • Incremental, step-by-step coverage—Starts with “Hello Qt,” and incrementally moves on to more advanced topics such as custom widgets and drag-and-drop.
  • QT signals and slots mechanisms—Thoroughly explains Qts innovative “signals and slots” mechanism for inter-object communication.
  • Best practice “idiomatic” programming techniques—Provides real-world insight, not just a rehash or summary of the online documentation.
  • Extensive enterprise-oriented coverage—Covers Qt 3 database development, networking, XML, internationalization, and other advanced topics.
  • By insiders at Trolltech, creators of Qt—Authored by experts who actually develop and document Qt for Trolltech.
  • CD-ROM containing a complete Qt 3.x programming toolkit—CD-ROM contains Qt 3.2 non-commercial for Windows, Borland C++ 5.5 non-commercial edition, Borland C++ 6.0 trial edition, Qt 3.2 free editions for Unix/Linux and Mac OS X, MySQL/Embedded database, and all code examples from the book.
  Features
  
  • Hundreds of examples
  • Includes coverage of Oracle 10g
  • No Oracle PL/SQL experience necessary!
  • Real-life labs
  • Hundreds of questions and answers
  • Totally integrated with a FREE, state-of-the-art Oracle 10G learning Web site!
  • "Test Your Thinking" project solutions and detailed explanations
  • Additional self-review exercises with instant feedback and explanations
  • An exclusive Virtual Study Lounge where you can interact with other students!
  Features
  
  • NEW - More than twice as many pages of tips and tricks as the First Edition.
  • NEW - Completely new chapter on specialized digital filters.
  • NEW - Two new chapters on quadrature signals, with 3D drawings not found in other texts.
  • Intuitive, down-to-earth, and rich in well-chosen numerical examples—Written in a style that students have praised for its exceptional clarity and accessibility.
  • Practical focus—Stresses the practical aspects of signal processing, avoiding unnecessary mathematical coverage that is hard for beginners to digest.
  • Comprehensive coverage of DSP concepts and techniques—Gives students a thorough grasp of the basics and the foundation they need to master more sophisticated DSP concepts and applications.
  Features
  An improvement upon Verilog and VHDL, e gives engineers the speed and efficiency to vastly improve the quality of design verification.
  • The latest HVL, e, gives engineers improved speed and accuracy in the all important verification processes.
  • Over 300 illustrations, examples, and exercises.
  • Palnitkar is recognized as one of the innovators and experts in this field.
  Features
  A long awaited revision of the definitive guide to Open GL, the defacto standard for all developers creating graphics applications
  • Fully updated for OpenGL Versions 1.3 and 1.4, with many new example programs and color slides
  • Introduces the new shading technologies, including the ARB vertex and fragment program extension
  • Written under the auspices of the OpenGL Architectural Review Board; the previous edition alone has sold more than 40,000 copies
  Features
  Learn CCNP BCMSN 642-811 network switching concepts with the only early stage book based on the course and authorized by Cisco Systems
  • Master BCMSN 642-811 concepts with the book based on the course from Cisco Systems.
  • Learn switching concepts from the only early-stage self-study book authorized by Cisco.
  • Prepare for your CCNP and CCDP certifications with the second edition of the best-selling early stage book for BCMSN.
  • Text developed from an exclusive access to course from Cisco Systems.
  • NEW - Content based on new course and exam.
  • Scenarios and case studies.
  • Review questions in each chapter.
  Features
  The official self-study guide for the new CCDA 640-861 DESGN exam.
  • Review topics in the CCDA 640-861 DESGN exam for comprehensive exam readiness.
  • Prepare with proven study tools like foundation summaries, and pre- and post-chapter quizzes to ensure mastery of the subject matter.
  • Get into test-taking mode with a CD-ROM testing engine containing over 200 questions that measure testing readiness and provide feedback on areas requiring further study.
  • Modular Chapter Organization.
  • Simulation Based Questions.
  • CD-ROM Testing Engine and Chapter-ending quizzes.
  • Hands-on Lab Exercises.
  • Aligned to Cisco Certification exam objectives.
  • Only Cisco Systems authorized materials of its kind.
  Features
  
  • Comprehensive coverage of topics
  • Lucid and thorough approach
  • Solved numerical problems and practice questions
  • Written from the university examination point of view
  • Encourages readers to be active participants in the learning process
  • Allows a smooth transition for fresh (10+2) students into engineering and science streams
  Students studying a course in electrical, electronics and telecommunications and computers will find this textbook useful. It will also serve the requirements of practising engineers as a reference book.Features
  
  • Gradual introduction of pointers with consistent emphasis on the connection between problem solving skills and effective software development.
  • Early coverage of functions, logical operators, and operators with side effects.
  • “On to C++” Chapter 15 provides an introduction to the C++ programming language.
  • A glossary of important computing terms provides quick access for readers.
  • Revised index to make the book more useful as a reference manual.
  • Revised and expanded material on strings.
  • Type casting is now covered early.
  • New case study on solar heating.
  • Additional end-of-chapter exercises, covering new topics.
  Features
  
  • Based on recent trends in the UPSC Civil Services Preliminary Examinations]
  • Clear, exhaustive and scientifically prepared text
  • MCQs based on the study of examination patterns over the last 12 years
  • A set of MCQs at the end of each section
  • Solved question papers of the last five years
  • Question bank for practice
  • Latest national and international current affairs
  • A number of illustrations to support the concepts explained
  • More than 1500 boxed items providing cutting- edge information on each subject
  Features
  
  • Written by SharePoint consultants who have been using the 2003 version in enterprise-wide solutions.
  • Provides SharePoint users and administrators the most complete reference available on the market.
  • Includes integration information for LotusNotes, SAP, Oracle, and PeopleSoft.
  • Major corporations including General Mills, Compaq, HR Block, and Delphi use SharePoint.
  Features
  The practical tutorial to JavaServer -- now fully updated and revised to cover the latest JSP 2.0 specification!
  • Explains how non-programmers can create dynamic Web sites
  • Covers related topics such as Servlets, JSTL, Jakarta Struts, and more!
  • Includes a valuable CD-ROM with Tomcat, useful libraries such as the standard tag library and Struts, all the code examples from the book and several utilities from Canetoad Software
  • Over 12,000 units sold of the previous edition
  Features
  Leverage the quality and productivity benefits of patterns -- without the complexity!
  • The first beginner's guide to succeeding with design patterns.
  • Practical object-oriented design techniques and example Java code.
  • Read this before you read "The Gang of Four"!
  Features
  Learn the security concepts on the new CCSP CSIDS exam with the only Cisco authorized self-study guide
  • Master intrusion detection and other security procedures while learning CSIDS concepts with the only Cisco authorized self-study guide
  • Understand CSIDS topics with the next edition of the No. 1 selling CSIDS book from the last exam version
  • Complement instructor-led learning with materials developed in conjunction with Cisco Systems
  Features
  
  • Up-to-date, comprehensive and “all purpose” in approach.
  • Includes a set of multiple-choice questions at the end of each section to test your understanding.
  • Based on current trends in various examinations.
  • Up-to-date national and international current affairs.
  Features
  
  • NEW - Greater emphasis on Service and Service Processes. Significant increase in the number of non-manufacturing examples and applications. For example, chapter 2 has a new section on New Service and Product Development, and Chapter 3 introduces the Customer Contact model, which shows the relationship between customer contact and process complexity for front office and back office designs.
  • NEW - Major Emphasis on Processes. This new approach is developed in chapters 1-4, with the concept of a process first being introduced in chapter 1. Chapter 4 is an entirely new chapter on Process Analysis.
  • NEW - Coverage of Value Chains. The concept of processes is extended to the bigger picture of Value Chains. Parts 3 and 4 of the text cover the design and operation of Value Chains.
  Features
  
  • First genomics textbook written for students that focuses on the process of doing genomic analysis and thinking from a genomics perspective.
  • Inquiry approach gives students hands-on practice and builds problem-solving skills. Students learn to use databases and how to extract pertinent information.
  • Math Minutes supply brief tutorials that reveal the math behind the biology and illustrate how investigators apply math in solving specific biology problems.
  • Discovery Questions appear throughout each chapter and ask students to consider what is happening in a particular example or case study, thus engaging students in taking a genomic approach to real-world problems.
  • Case studies and real-world examples provide a context for understanding the experiments and results.
  • Integrated multimedia and web resources direct students to a full methods index, relevant web links and animations that allow them to research and analyze real genomics data as they work their way through each chapter. Icons in the text alert students to these media tools.
  Features
  
  • Strictly as per the JNTU syllabus
  • Solution to Previous Years’ JNTU Question Papers
  • Emphasis on frequency domain design methods using Root Locus Technique, Bode/Polar/Nyquist Plot
  • Computer-aided learning environment – thoroughly tested MATLAB programs of problems with output
  • Appendix on MATLAB fundamentals
  • Solved numerical problems, short answer questions, multiple choice questions and practice problems with answers
  Features
  
  • A curtain raiser on various MBA entrance examinations in the beginning of the book to guide the students
  • More that 5000 solved problems to develop problem solving skills
  • Plenty of short cut methods covering each and every kind of questions asked in competitive exams. Every short cut method explained with the help of illustrative examples.
  • Model Test Papers based on different MBA entrance examinations provided at the end
  • Practice exercises covering all the topics in each chapter provided at the end for self-assessment.
  • Large number of problems asked in competitive exams included in every chapter with explanatory answers
  Features
  The complete guide to identifying, measuring, promoting and applying creativity!
  1. Teaches readers to understand and make use of all four forms of creativity: intuition, innovation, imagination and inspirational leadership.
  2. Strategic advice for executives on how to lead an organization towards greater creativity.
  3. Includes the author's systematic test for measuring creativity: the Creative Potential Profile.
  Features
  Discover the attributes of the 25 greatest business leaders and how they can enhance your own leadership.
  • NBR - America's leading TV business show - celebrates its 25th season this October and will promote the book.
  • Organized thematically, leaders describe a major challenge in their business lives and how they dealt with it.
  • The focus: actionable insights you can use to deepen your influence and grow your career.
  Features
  Thorough structured tutorial presenting the C++ language in 21 easy-to-use lessons
  • Over 250,000 readers have learned C++ from author Jesse Liberty.
  • C++ is still the preferred language for millions of developers, including game programmers and application developers.
  • The fifth edition of this international best seller includes updated material for the Standard Template Library.
  • All examples tested against current commercially available C++ compilers.
  Features
  
  • More than 5000 solved problems
  • Contains short-cut methods covering each type of question asked in AIEEE
  • Practice exercises covering all topics provided at the end of each chapter for self- assessment
  • Problems asked in previous years’ AIEEEs included in every chapter with explanations
  • Smart table that analyses the number of questions asked from various topics during 2001–2004 in AIEEEs
  Features
  
  • Flexible organization – Organized to fit completely into a single-semester, 4-credit course; with some trimming as suggested in the syllabus table, it easily adapts for a 3- credit course.
  • Introduction of electrostatics and magnetostatics (after short introductory chapters on vector analysis) before proceeding to the dynamic case involving waves, transmission lines and antennas, emphasizing foundational principles while demonstrating their utility and scope through carefully framed examples and exercises.
  • Technology Briefs–two-page long, self-contained overview presentations of:
  • Global Positioning System
  • X-Ray Computed Tomography
  • Resistive Sensors
  • Capacitive Sensors
  • Non-Contact Sensors
  • Electromagnets And Reed Switches
  • Magnetic Recording
  • Inductive Sensors
  • EMF Sensors
  • Liquid Crystal Display
  • Microwave Oven
  • Lasers
  • Bar Code Readers
  • Communication Satellite
  • Radar Sensors
  • Interactive CD-ROM accompanying the book – Helps convey the workings of a dynamic phenomenon static tools like figures and illustrations; an excellent self-study resource. – The text contains 104 exercises, each posing a question, followed by an abbreviated answer. If the student wishes to verify that the solution for a particular exercise is correct, it can be done by looking up the solution for that exercise through the CD-ROM menu entry called Exercises (labeled “E”). – Interactive Modules (labeled “M”) are designed to help students work through the solution of a multistep problem in a step-by-step fashion. In some modules, video animations are used to demonstrate the dynamic nature of the solution. – The CD contains 79 demonstration (labeled “D”) exercises that utilize spatial displays of field distributions or temporal plots of certain quantities to convey the dynamic nature of EM fields and the roles of key parameters. D – Under the section entitled “Solved Problems (P),” the CD-ROM contains complete solutions for 86 problems. Half of these problems were selected from among the end-of-chapter problems appearing in the book, and are identified by the CD symbol next to the problem statement. The other 43 are extra problem examples; their problem statements and complete solutions are available in the CD-ROM.
  Features
  
  • Approximately 2000 problems–These problems span the range from computational problems to applied and conceptual problems. There are over 300 new qualitative problems in this edition.
  • NEW - Emphasis on the intersection of technology and ODEs–Recognizes the need to instruct students in the new methods of computing differential equations.
  • NEW - 300 new computer-generated graphics–Show vivid pictures of slope fields, solution curves, and phase plane portraits.
  • NEW - Extensive expansion of qualitative solutions to the problem sets.
  • NEW - Fresh numerical methods emphasis–Made possible by the early introduction of numerical solution techniques, mathematical modeling, stability and qualitative properties of differential equations. The text includes generic numerical algorithms that can be implemented in various technologies.
  • NEW - Application Modules–Follow key sections throughout the text; while many involve computational investigations, they are written in a technology-neutral manner. Technology-specific systems modules are available in the accompanying Applications Manual.
  • NEW - Leaner and more streamlined coverage–Shaped by the availability of computational aids.
  • Unusually flexible treatment of linear systems–Covers in Chapters 4 and 5 the necessary linear algebra followed by a substantial treatment of nonlinear systems and phenomena in Chapter 6. The use of matrix exponential methods plays an enhanced role in this edition.
  • Accompanying 350-page Applications Manual–Provides detailed coverage of Maple, Mathematica, and MATLAB and is free when shrink-wrapped with text.
  • Very Robust DE Website–Presents text projects in the form of interactive Maple, Mathematica, and MATLAB notebooks and worksheets.
  Features
  
  • Basic engineering ideas—Explains modes of analysis, synthesis, and design.
  • Integration of simulation and web-based materials.
  • A substantial, easily-read introduction to the field of bioengineering.
  • Descriptive and example/problem-based chapters.
  • Companion website (www.prenhall.com/domach).
  Features
  
  • NEW - Seven new case studies—Includes:
  • NEW - Revised appendix on “Analyzing a Case Study,” a new appendix on “Writing a Case Study,” and a new appendix on “Documentation.”
  • NEW - Key issues in Chapter 6 include:
  • NEW - A completely new chapter devoted to technology.
  • NEW - New writing and speaking assignment in each chapter.
  • NEW - Revised to reflect changes in business and society since 9/11.
  • A forward-thinking perspective—Discusses the fact that all communication processes in successful businesses of the new century will be fully integrated.
  • Unique chapters not found in other texts—e.g., “Communication Ethics”; “Communicating in Intercultural and International Contexts”; “Business Meetings That Work”; “Conflict Management”; and “Management Communication in Transition.”
  • More than 30 original case studies—Focuses on every subject in the book.
  • A fun-to-read, journalistic writing style—Compares to reading the current edition of Fast Company, Business Week, or The Wall Street Journal.
  • Integrated Ethics and Decision Making Philosophy.
  • An important chapter on dealing with the news media—Examines the often tenuous but unavoidable relationship that business organizations and their managers have with the news media.
  Features
  Unbeatable formula for learning C++: Easy-to-understand chapters, well-crafted examples, and a C++ compiler to test the examples.
  • Over 250,000 readers have learned C++ from Jesse Liberty.
  • This book continues its tradition of teaching the basics of C++ programming and design using the proven Sams Teach Yourself in 24 Hours format.
  • The fourth edition of this international best seller includes updated material for the Standard Template Library.
  • Examples are relevant to today's C++ programmer.
  Features
  Provides a quick reference guide that will appeal to new users and experienced administrators of SharePoint Portal Services.
  • First quick reference book for SharePoint 2003
  • Offers easy access to instructions for performing the most common tasks in SharePoint as well as providing answers to the most commonly asked questions.
  • Written by two of the authors from the bestselling SharePoint 2003 Unleashed.
  • Companies using SharePoint include, General Mills, Compaq, Homeland Security, L'Oreal
  Features
  A new take on DB2 -- Both comprehensive yet elementary, with detailed advice and illustrations every step of the way!
  • Clear and simple tutorial style utilizing real-world examples
  • The "beginners' guide" -- unique coverage not before offered on DB2
  • DB2 Express coverage and coverage on full enterprise edition -- just out -- version 8.2
  Features
  
  • Comprehensive presentation of the basics - Educates programmers on the three essential areas of architecture (processors, memories, and I/O systems), and helps them to improve program efficiency by understanding the consequences of programming choices and allowing them to pinpoint sources of bugs.
  • Conceptual focus - Approaches the material from a programmer s point of view.
  • Comprehensive coverage of data representation - Emphasizes essential programming concepts such as two s-compliment arithmetic and ranges of integer values.
  • Advanced material - Includes high-level topics like parallelism, pipelining, and performance.
  • Lab exercises - Provides exercises appropriate for a hands-on lab, including using a solderless breadboard, clocks and demultiplexing, and hex dump programs in both C and assembly language.
  • Accompanying website Features class presentation materials, text and lab exercises, and submissions from fellow instructors.
  Features
  
  • NEW - Simulation of Communications Systems—Includes new material on simulation beta distribution, negative binomial distribution and non-stationary processes.
  • NEW - Discussion of subset selection methods—Used for output analysis of several alternatives.
  • NEW - Companion Website—Includes software downloads, links and Power Point Lecture Slides.
  • Numerous solved examples—Enhances understanding of concepts.
  • An abundance of figures, tables and end-chapter exercises.
  • Text-specific, integrated website—Extends text material.
  • Application topics—Promotes understanding of real-world uses.
  • Interpretation of simulation software output—Explains how to use software tools correctly.
  • Discussion of simple tools for complex input modeling problems—Develops more realistic valid models.
  Features
  IBM's comprehensive DB2 Universal Database V8 certification guide -- the first book to cover the newest IBM DB2 Certification exams!
  • Authoritative, start-to-finish DB2 certification prep, direct from IBM that includes hundreds of tips, techniques, shortcuts, and proven guidelines for DB2 administrators and developers.
  • Part of the IBM DB2 series and written by best-selling authors Baklarz and Wong.
  • The CD-ROM includes a complete DB2 trial version plus bonus exam study questions!
  Features
  
  • Concepts supported with more than 500 solved programs and numerous exercises.
  • Step-by-step programming procedures.
  • Real-time solved examples and problems.
  • All programs explained in detail with output.
  • Multiple-choice questions provided at the end of each chapter to quickly follow the concepts.
  Features
  
  • NEW—Incorporated and expanded coverage of topics such as empowerment, team leadership, ethical issues, gender differences in leadership, cross-cultural leadership, and managing diversity.
  • NEW—Number of chapters is reduced by 4 - Provides students with a more focused text by integrating related topics, reducing the total number of chapters from 19 to 15.
  • NEW—New chapter 14 added - Provides students with expanded coverage of ethical issues, gender differences in leadership, cross-cultural leadership, and managing diversity.
  • NEW—Increased coverage of various topics.
  • NEW—Chapter learning objectives and key word lists are added.
  • Cases at the end of each chapter provide an opportunity to apply the concepts to real events.
  Features
  Character Counts: Good values, doing the right thing, can be the #1 competitive advantage!
  • An antidote to years of corporate scandal, greed and bad behavior.
  • A star to steer by: Follow a moral compass to success: Nice guys don't finish last.
  • By a self-made billionaire who has done well by doing good.
  • Foreword by Larry King. Afterword by Neil Cavuto.
  Features
  
  • A smart, simple and effective guidebook to getting on at work, whilst being able to sleep at night
  • Offers competitive advantage and personal development skills with a real edge, and yet without the distasteful association of Sin to Win etc.
  • Written in a light, entertaining style that makes it easy to dip into, accessible and informative. A practical book with lots of good advice, examples, and workable tips and hints
  • Comes with a bound-in card at the back listing the ten Rules of Work for quick reference
  • This is the book to do for your career prospects what The Rules did for a whole generation of women looking to find a man!
  Features
  The official self-study test preparation guide for the CCIE Routing and Switching written exam
  • CCIE Routing and Switching exam is the most popular CCIE exam track - the candidate now has a new edition of the best-selling series to prepare for the exam
  • New edition aligns with all the topics covered in the CCIE Routing and Switching written exam
  • More challenging exam questions included to match the difficulty of the actual exam
  About the Authors
  Wendell Odom, CCIE No. 1624, is a senior instructor with Skyline Advanced Technology Services (www.skyline-ats.com), where he teaches the QOS, CCIE, and CCNA® courses. Wendell has worked in the networking arena for 20 years, with jobs in pre- and post-sales technical consulting, teaching, and course development. Jim Geier is the founder of Wireless-Nets, Ltd., and the company’s principal consultant. Jim provides expert analysis, design, and planning dealing with the development and deployment of wireless LANs. Naren Mehta, CCIE No. 9797, has more than eight years of technical instruction experience. He is responsible for designing and delivering Cisco certification preparation courses, with a focus on the CCIE Routing and Switching and Security written and lab exams. Features
  
  • Modeling in the Real World boxes help students apply the steps of the quantitative analysis approach to every technique discussed in the book. Many of these have been updated to include new examples of how real companies have benefited from the modeling approach.
  • Solved Problems, included at the end of chapters, serve as models for students in solving their own homework problems. Several new problems have been added.
  • Problems included in every chapter are applications-oriented and test the student's ability to solve exam-type problems. These are graded by level of difficulty: introduc- tory (one bullet), moderate (two bullets), and challenging (three bullets). Over 120 new problems have been added.
  • Internet Homework Problems are now available. This feature is new in this edition. Approximately 90 additional problems are available on the companion Web site.
  • Case Studies, at the end of each chapter, provide additional challenging managerial applications. Several new cases have been added, and additional case studies are avail- able on our companion Web site.
  • CD-ROM Modules provide additional coverage of topics in quantitative analysis.
  • Companion Web site at www.prenhall.com/render provides additional problems, cases, and other material for almost every chapter.
  • Glossaries, at the end of each chapter, define important terms.
  About the Authors
  Barry Render is the Charles Harwood Distinguished Professor of Management Science at the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He received his M.S. in Operations Research and his Ph.D. in Quantitative Analysis at the University of Cincinnati. Ralph Stair has been Professor of Management Science at Florida State University for twenty years and is now entering its phased retirement program. He received a B.S. in Chemical Engineering from Purdue University and an ~A from Tulane University. Under the guidance of Ken Ramsing and Alan Eliason, he received his Ph.D. in operations man- agement from the University of Oregon. Michael E. Hanna is Professor of Decision Sciences at the University of Houston-Clear Lake (UHCL). He has a B.A. in Economics, an M.S. in Mathematics, and a Ph.D. in Operations Research from Texas Tech University. For over twenty years, he has been teaching courses in statistics, management science, forecasting, and other quantitative methods. His dedication to teaching has been recognized with the Beta Alpha Psi teaching award in 1995.Features
  
  • Around 14,000 MCQs with answer keys sorted to simulate a test-paper pattern
  • More than 3,000 questions on science and technology
  • Each subject is dealt with using a number of 50-question test-sets to facilitate effective assessment and learning
  • Different types of questions, such as Assertion-Reasoning (AR), Match-the-Columns, and Pictures and Maps, dealt with in separate groupings
  • Topic-wise arrangement of questions to systematically equip the student in every subject area
  • Further invaluable tools available to readers who register online
  Features
  
  • Brief review at the beginning of each chapter that discusses concepts and definitions to enable students to easily grasp the subject matter
  • Short cuts, cautions and points to note for each chapter
  • More than 5,000 solved problems, including typical problems and problems based on passages
  • Covers all five categories of questions asked in the examination
  • Questions that feature more than one correct answer
  • One-answer-correct questions
  • Over 200 match-the-following type questions
  • Subjective questions having numerical answers
  • Questions based on passages
  • More than 4,000 questions for practice, with answers and hints
  • Questions based on assertion-reasoning
  • Self tests at the end of each section
  • More than 250 passages and questions based on them
  • 10 model test papers with complete explanations
  Features
  
  • Explanation of concepts and their applications given at the beginning of each chapter to facilitate understanding
  • More than 5,000 solved problems to support the concepts explained
  • More than 10,000 practice questions given in the exercises. These include the previous years’ questions
  • Shortcuts, Key Points to Remember, and Caution enhance and sharpen problem-solving skills
  Features
  
  • Prepared by experienced and highly qualified professionals, including IIT/IIM graduates of Triumphant Institute of Management Education Pvt. Ltd. which (operating under the name T.I.M.E.) is the leader in training students for CAT and other MBA entrance exams.
  • Product of 14 years of excellence in training students for competitive exams.
  • Based on actual papers of various competitive exams.
  • Every topic is covered in a comprehensive manner by first introducing the topic in a lucid manner with a large number of illustrative examples.
  • Each topic contains three practice exercises, which have been arranged in increasing order of level of difficulty – easy, medium and difficult – which will help the student increase his ability in a gradual manner.
  • Over 300+ solved examples and 3400+ questions for practice.
  • 10 high quality practice test papers reflecting the recent CAT papers
  Features
  
  • Incorporates synthesis and biological properties of recently approved drugs.
  • Covers recent topics including COX-2 inhibitors, atypical anti-psychotic agents, anti-HIV agents, drugs for Alzheimer’s
  • disease, angiotension II antagonist, proton pump inhibitors, and fluoroquinolone.
  • Chapters are equipped with descriptive and multiple-choice questions to help students in preparing for competitive examinations like GATE.
  • Each chapter begins with a brief introduction to the disease, drugs classification, detailed subsections on different classes that include mechanism of action, drug synthesis, therapeutic uses, and structure-activity relationships, among others.
  Features
  
  • Supply chain metrics
  • New-ERP coverage
  • New vendor-managed inventory and organizational implications of supply chain management
  • Production lead time/demand lead time ratio
  • New methods of evaluating inventory
  • Performance metrics, lean production, and poke-yoke
  • New quality control tools
  • Coverage of first in, first out (FIFO); last in, first out (LIFO): average cost: and standard cost
  About the Authors
  J.R. Tony Arnold, PE, CFPIM, CIRM, Professor Emeritus, Fleming College. Tony is a retired Professor of Business Administration at Fleming College of Applied Arts and Technology. He was Founding Coordinator of the Materials Management program, responsible for program and course design and development. Tony worked for 16 years in various positions in industry before joining academia. His experience included production planning and control; industrial, manufacturing and sales engineering; plant supervision in manufacturing. Tony has designed courses and courseware used for both post-secondary students and people in the workforce. These are based on both his theoretical and practical experience in all aspects of manufacturing, including manufacturing planning and control and inventory management. Tony is a Professional Engineer and has an MBA. He is certified at the Fellow level by the American Production and Inventory Control Society, and a senior member of the Institute of Industrial Engineers.Features
  Create web pages and learn to use the newest version of Dreamweaver 8 through 24 one-hour lessons on key features
  • Master the use of Dreamweaver 8, the leading tool for professional web developers and designers creating sophisticated websites
  • Learn from author Betsy Bruce, an authorized Macromedia trainer who has taught Dreamweaver to thousands
  • Update your knowledge on all the new features and changes in the latest version of Dreamweaver 8
  Features
  A best-selling Flash tutorial, revised to teach the latest version of Macromedia Flash 8 through 24 one-hour lessons
  • Master the use of Flash 8 to create visually stunning graphics for websites
  • Follow 24 one-hour lessons that teach you the fundamental skills of Flash
  • Phillip Kerman is a well-known trainer, writer, and developer with years of experience teaching Flash
  • Update your knowledge on all the new features and changes in the latest version of Flash 8
  Features
  
  • Technology Expert's View from the Trenches”–Each chapter has one or two technology experts sharing their views about specific issues pertinent to the chapter.
  • “Technology Tidbits”–Each chapter has a 1-2 paragraph summary about cool, cutting- edge technology of which the average person is unaware.
  • End-of Chapter Discussion Questions–Assesses the reader's knowledge of the material covered, offers additional opportunities to apply the chapter's concepts and generate additional insights about them.
  About the Authors
  Jakki Mohr (Ph.D. 1989, University of Wisconsin, Madison) is the Ron and Judy Paige Faculty Fellow and Professor of Marketing at the University of Montana-Missoula. Prior to joining the University of Montana in the fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997), where she earned both the Frascona Teaching Excellence Award (1992) and the Susan Wright Research Award (1995). Sanjit Sengupta (Ph.D. 1990, University of California, Berkeley) is Professor and Chair of the Marketing Department at San Francisco State University. He teaches courses in Strategic Marketing, Business-to-Business Marketing, and e-Business Marketing Strategy. Stanley Slater (Ph.D. 1988, University of Washington) is a Professor of Marketing at Colorado State University. From 1996 to 2002, he was a Professor and the Director of the Business Administration Program at the University of Washington's Bothell Campus where he was instrumental in launching an MBA Program designed specifically for professionals in technology-oriented businesses. Features
  Definitive book on hardware upgrading and repair, found on desktops of more PC hardware professionals than any other.
  • Runaway best-selling PC hardware book of all time and one of the best-selling computer books ever with more than two million copies sold.
  • Fully up to date with the latest hardware and technology improvements
  • DVD includes hours of high-quality brand new how-to video
  Features
  
  • New examples and problem sets
  • Section on building blocks that provides various rules of English grammar, and word lists
  • Over 8,000 multiple-choice questions for practice
  • Scientifically designed and structured time-bound exercises called Speed Maximizer Sectors (SMSs) to boost preparation level
  • Vocabulary and English-usage tests, reading comprehension tests and composite tests
  • More than 50 solved full-length test papers
  Features
  
  • The book is a single authoritative resource for anyone who wants to work with this extraordinary environment.
  • The book offers an introduction and overview of Tcl and Tk and then presents detailed instructions for script writing in Tcl and working with the Tk toolkit.
  • The book also has information on Tk's novel and powerful facility for linking applications.
  • Many other features are also described, such as Tk's hypertext and hypergraphics widgets and Tcl's facilities for procedures, list management, and subprocess execution.
  • The book tells how to produce far more powerful X Windows System applications in a fraction of the time that used to be required.
  Features
  Learn basic networking concepts with the Cisco authorized self-study book based on the CCNA® INTRO 640-821 course.
  • Understand introductory networking concepts with the book based on the CCNA Introduction to Networking course from Cisco Systems.
  • Learn from the author of the best-selling author for CCNA early-stage learning books, Steven McQuerry.
  • Prepare for the CCNA 640-801 and the INTRO 640-821 exams.
  • Text developed from an exclusive access to course from Cisco Systems.
  • NEW - Content based on new course and exam.
  • Scenarios and case studies.
  • Review questions in each chapter.
  Features
  
  • Easy to understand and remember
  • Uses flowcharts and tables to add to conceptual clarity
  • Includes a new chapter on the interpretation of taxing statutes to illustrate the rules generally followed by courts in interpreting direct tax laws
  • Presents judicial milestones in an interesting and reader-friendly manner in landmark judgments
  • Contains numerous examples that illustrate specific points of law in a simple manner
  • Includes a number of exercises that provide a thorough overview of the laws discussed in various chapters
  • Contains solved problems from various professional examinations in examination review
  • Includes latest judicial pronouncements
  • A new chapter, Assessment of Fringe Benefits, has been introduced
  • Prospective amendments, operative from the assessment year 2007–2008, have been highlighted and explained
  Features
  The most up-to-date and targeted study material for the Cisco Certified Network Associate CCNA 640-801 certification!
  • Learn the newest exam changes to the 640-801 CCNA exam
  • Prepare for exam success with exam strategies, practice exams, and lab exercises
  • Drill with proven Exam Cram tools like the "Cram Sheet" for last minute review and the CD-ROM testing engine
  About the Authors
  Mike Valentine and Andrew Whitaker both have CCNA and CCNP certifications, plus other certifications from Cisco and Microsoft. They are both trainers at The Training Camp, a large, well-known boot camp for IT certification training. Mike is a network consultant and contractor with The Training Camp responsible for the development and delivery of accelerated training for CCNA, CCDA, and CCNP courses. Andrew teaches CCNA/DA/NP, CEH, and A+/Net+ boot camps and develops curriculum for Cisco and Comptia courses.Features
  For busy professionals--users who have mastered the basics of Flash but need help with more advanced topics.
  • A must-have for graphic designers, Web animators, game programmers, and interface designers
  • Approach emphasizes methodology and problem-solving with three primary sections: animation, navigation, and interactivity
  • Covers all of the new features of Flash 8
  About the Authors
  Russell Chun is a medical illustrator, writer, and teacher. He’s the author of this book’s previous editions, including Macromedia Flash MX 2004 for Windows and Macintosh: Visual QuickPro Guide. He develops instructional media for Benjamin Cummings, an educational science publisher. He has written numerous magazine articles on Flash, and he teaches Flash at the Graduate School of Journalism at the University of California at Berkeley. Paul Robertson develops web applications and writes and teaches workshops on Flash and web development for Indiana University. He is a Macromedia Certified Flash Developer and holds a Master's degree in Instructional Systems Technology. Features
  
  • Discussion of a range of web based approaches for collecting data
  • Internet addresses for selected on-line Government datasets from throughout the world
  • Advice on undertaking research in international settings
  • Section on presenting research findings orally
  • New case studies with discussion questions
  • Additional international worked examples and diagrams
  • Application of appropriate information technology integral part of text
  • Wide variety of worked examples from across business and management
  • Self check questions with answers for each chapter
  • Help with progressing the student’s research project
  • Case studies with discussion questions
  Features
  
  • Management Workshop— Step-by-step instructions at the end of each chapter guide students through practical skills exercises
  • NEW: In-text Self-Assessments— allow students to assess their knowledge, beliefs, feelings, and actions with regard to a wide range of personal skills, abilities, and interests.
  • NEW: Pre- and Post-Tests allow you to assess students' comprehension of topics covered in the text.
  • NEW: Enhancing Your Skill in Ethical Decision Making A the end of each section students are put in the role of a manager making decisions about current ethical issues.
  • NEW: Diversity Perspectivest the end of each section students are put the role of a manager making decisions about managing a changing workforce.
  Features
  
  • A great “capstone” marketing course—Integrates financial and marketing skills.
  • Dramatic changes in pricing caused by the Internet revolution reflected—Implications of pricing in e-commerce integrated throughout.
  • NEW - New chapter on “pricing through channels of distribution.”
  • NEW - Totally revised chapters on price competition and price negotiation.
  • NEW - Expanded and revised chapter on “managing value perceptions and price expectations.”
  • NEW - More, current examples—Particularly relating to e-commerce.
  • NEW - Updated, practical guide to legal limitations—Written by a leading antitrust attorney (Eugene F. Zelek, Jr.).
  • A conceptual/how-to approach—Covers the theory of pricing and contains step-by-step formulas and procedures that show students how to analyze a pricing problem and formulate a pricing strategy.
  • An integrated procedure for pricing—That is consistent with the economics, but that also incorporates the psychological aspects of price sensitivity and the recognition that managers must make decisions with incomplete information.
  • Numerous walk-through examples.
  Features
  Timely new edition of the best-selling introductory book to Java for experienced programmers, completely updated for J2SE 1.5.
  • A timely seventh edition of one of the best-selling Java books of all time
  • Great code examples, comprehensive coverage, and clear explanations -- the book that MADE The Core Series
  • Pre-promotion at JavaOne in June, and well-timed with the J2SE 1.5 release
  Features
  
  • New concepts such as personality communication and alternate communication
  • New application areas like written analysis of cases and project reports
  • New section on language skills for business communication
  Features
  
  • NEW - Chapter 12, Counseling and Technology —Examines the increasing impact of technology upon the counselor's work.
  • NEW - Expanded Chapter 8, Counseling for Career Planning and Decision Making —Presents theories and practices in the discipline.
  • NEW - Interweaving of multicultural topics—In addition to a dedicated chapter on multicultural counseling.
  • NEW - “Typical Workday” descriptions throughout the narrative—Submitted by real counselors, and including the workday of counselors in other countries.
  • Numerous instructional aids in each chapter—Discussion questions, class activities, suggested readings, and research abstracts.
  Features
  
  • NEW - New chapters on computer security, multimedia operating systems, and multiple processor systems.
  • NEW - Extensive coverage of Linux, UNIX ®, and Windows 2000TM as examples.
  • NEW - Now includes coverage of graphical user interfaces, multiprocessor operating systems, trusted systems, viruses, network terminals, CD-ROM file systems, power management on laptops, RAID, soft timer stable storage, fair-share scheduling, three-level scheduling, and new paging algorithms.
  • NEW - Most chapters have a new section on current research on the chapter's topic.
  • NEW - Focus on single-processor computer systems.
  • NEW - Over 200 references to books and papers published since the first edition.
  • NEW - The Web site for this book contains PowerPoint slides, simulators, figures in various formats, and other teaching aids.
  Features
  
  • Unifying conceptual framework built around the themes of Business, Technology, and Society helps students make sense out of a broad new field of study.
  • Real-world examples in every chapter: opening case study, separate real-world examples for technology, business, and social impact; concluding in-depth chapter-ending case study with probing questions and essay assignments.
  • In-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance
  About the Authors
  Kenneth C. Laudon has written more than a dozen successful research books and textbooks in computing and information technology. He is also the founder of a successful dot.com and brings several years of executive e-commerce experience to his classes and this book. Ken has taught the e-commerce and Managing the Digital Firm courses for several years at New York University's Stern School of Business, where he is Professor of Information Systems and Technology. Carol Traver is a graduate of Yale Law School, and has co-authored several books on information technology and society. She also has extensive experience in the e-commerce area, both as a senior executive of a leading developer and marketer of e-Learning materials, and as a legal advisor to companies involved in e-commerce.Features
  
  • Popular visual format offers the fastest, most efficient way to begin creating dynamic Web sites with MySQL and PHP.
  • Fully updated for PHP 5, PHP 6, and MySQL 5.
  • Experienced well-known author/trainer and PHP and MySQL expert.
  Features
  
  • A South Asian perspective is presented through detailed discussion and studies of the socioeconomic characteristics of urban and rural consumers in India, demographics, sociocultural nuances, and regulatory issues.
  • Detailed discussion of issues in conducting marketing research in India, the limitations of some methodologies of data collection, institutional buying, distribution issues, and the Indian retail scenario.
  • “Holistic marketing” coverage exploring the emerging concept that everything matters: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.
  • Hundreds of contextually relevant mini-cases and discussions that show marketing in action and concepts in practice at large and small real-world companies.
  • An appendix on rural marketing in India that provides detailed information about issues relating to marketing products to rural consumers.
  About the Authors
  Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Abraham Koshy is Professor of Marketing at the Indian Institute of Management Ahmedabad. Mithileshwar Jha is Professor of Marketing at the Indian Institute of Management Bangalore. About the Authors
  Thomas G. Beckwith is Professor Emeritus at University of Pittsburg. Roy D. Marangoni is also at the University of Pittsburg. John H. Lienhard V is at the Massachusetts Institute of Technology.Features
  
  • Security in the hospitality industry—Provides extensive coverage of security with "Post-9/11 Security” focus boxes in each chapter, written by contributing authors who are experts in the security/terrorism field. Each box relates to corresponding chapter theme.
  • Chapter-length culinary arts coverage.
  • Contributing expert authors for each chapter.
  • Personal Profiles of industry practitioners—Describes the careers of a number of hospitality industry leaders, including Valerie Ferguson (Past chair of The American Hotel & Motel Association and regional vice president of Lowes Hotels); Chef Paul Prudhomme; Robert Mondavi; and many more.
  • Day in the Life Of features—Explores the daily activities of several hospitality professionals, from chefs to cruise directors, and explains the key functions of their jobs.
  • Corporate Profiles —Provides overviews of leading corporations of excellence, including Hyatt Hotels; Outback Steakhouse; Starbucks Coffee Company; Four Seasons Regent Hotels; and many more.
  • Career Information boxes—Gives a description of career opportunities, along with a listing of related websites.
  • Internet exercises—Invites students to explore the Internet to answer specific, relevant hospitality questions.
  • Apply Your Knowledge questions.
  • Chapter objectives at the start of every chapter.
  • Chapters 14-20—Provide an emphasis on hopsitality management topics: leadership and management; planning; organizing; communication and decision making; motivation; control; and hospitality industry technology.
  • Additional learning tools—Include: Chapter Summaries, Review Questions, Case Studies with Discussion Questions, and Suggested Activities.
  Features
  
  • Expanded coverage of automation fundamentals, numerical control programming, group technology, flexible manufacturing systems, material handling and storage, quality control and inspection, inspection technologies, programmable logic controllers.
  • New chapters or sections on manufacturing systems, single station manufacturing systems, mixed-model assembly line analysis, quality assurance and statistical process control, Taguchi methods, inspection principles and technologies, concurrent engineering, automatic identification and data collection, lean and agile manufacturing.
  • Higher quantitative and engineering content in the text with more equations and example problems.
  • More quantitative problems on more topics: 385 problems in the new edition, 125 more than the 1987 edition.
  • Historical notes describing the development and historical background of many of the automation technologies.
  Features
  
  • Presents a new, unified notation that incorporates the best ideas from Booch’s notation and other widely-used methods
  • Uses C++, rapidly emerging as a standard programming language for object development, in all programming examples and applications
  • Includes new examples of real-world projects, including a client/server architecture and an application framework
  • Distinguishers between good and bad object oriented analysis and design and shows how to evaluate architectural trade-offs to manage complexity
  • Includes extensive new detail on the process and pragmatics of object-oriented analysis and design
  Features
  
  • A new chapter 13 on fabrication of microelectronic and micromechanical devices.
  • Expansion of design considerations in each chapter.
  • New examples and case studies through all chapters.
  • Over 1200 questions and problems.
  • End-of-chapter questions and problems now include problems on design; a total of 140 design problems.
  • Figures have been improved or redrawn for better graphic impact.
  • More cross-references to sections and chapters throughout the text.
  Features
  Innovation must be managed, measured and incentivized to be profitable. This book shows how it's done.
  • The first total management framework to consistently and profitably execute on innovation: covers strategy, organizational design, incentives--everything needed to get the job done.
  • Three world-renowned experts deliver today's most sophisticated and battle-tested innovation knowledge.
  • Presents powerful metrics for measuring innovation, from idea creation through commercialization.
  About the Authors
  Tony Davila is a faculty member of Stanford's Graduate School of Business. Building on his doctoral work at the Harvard Business School, he works with both large industrial companies and Silicon Valley startups to design management control and performance measurement systems that drive innovation. He has been published in Harvard Business Review, Research Policy, and other leading journals. Marc J. Epstein has been a visiting professor and Hansjoerg Wyss visiting scholar at Harvard Business School and a distinguished research professor at Rice University's Jones Graduate School of Management. He has been a senior consultant to leading corporations and governments for over twenty-five years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. Epstein has also served as a professor at Stanford Business School and INSEAD. Robert Shelton is managing director of Navigant Consulting's Innovation practice. His client list is a "who's who" of innovative Fortune 500s, including leaders in the electronics, energy, health care, automotive, consumer goods, software, and aerospace industries. Shelton has served as vice president and managing director with Arthur D. Little and as managing director of the Technology and Innovation Management practice at SRI International (formerly Stanford Research Institute). His work has been referenced in media ranging from The Wall Street Journal to CNN Financial News. Features
  
  • NEW - Expanded coverage of Linux—Based on the latest version, Linux 2.6.
  • NEW - New material—Clearly explains and expands concurrency.
  • NEW - New Programming Projects—Includes supplemental material for instructor.
  • Sample test items—Includes solutions to all homework problems.
  • Student projects—Offers suggestions for hands-on experience in Programming, Research, Modeling and Simulation and Reading/Report.
  • Major-Programming Projects—Extends step-by-step web support with CD/Rom resources.
  • Text-specific, integrated website—Extends text material.
  Features
  
  • Signature “Live-Code™ Approach”—Language features are presented in the context of a wide variety of complete working programs. Features thousands of lines of code in hundreds of complete working programs.
  • Outstanding, consistent and applied pedagogy—Icons throughout identify Software Engineering Observations; Good Programming Practices; Common Programming Errors; Portability Tips; Performance Tips, Testing and Debugging Tips, and Look-and-Feel Observations.
  • Extensive set of interesting exercises and substantial projects.
  Features
  
  • 300 page introduction to C++.
  • Updated introduction to Java and programming GUIs.
  • A standalone appendix on the latest C standard—C99—Contains several LIVE-CODE™ examples demonstrating the powerful new capabilities of C99.
  • Use of a pseudocode approach to structured program development.
  • Deitel™ signature LIVE-CODE™ Approach.
  • Hundreds of complete working programs—And thousands of lines of code.
  • Valuable programming tips.
  • Extensive set of interesting exercises and substantial projects.
  Features
  
  • Deals with all significant developing areas of the technology and techniques adopted together with the current state of the major application areas and trends.
  • Substantially expands coverage to include major developing areas in single mode fiber properties and types.
  • Explores optical fiber couplers and wavelength division multiplexing devices.
  • Discusses advanced systems and techniques in more detail, e.g., coherent transmission.
  • Contains extra worked examples and substantial additional chapter-end problems
  Features
  
  • Asystems approach that enables the reader to become adept in the application of packaged systems
  • Emphasis on troubleshooting, necessary for a complete understanding of real-world situations
  • Hands-on applications using PSpice® and MultiSIM®
  • Extensive problem sets and examples to reinforce basic concepts.
  Features
  • Nine sections on Verilog Hardware Description Language (HDL) inserted in discrete sections, allowing the material to be covered or skipped as desired. The Verilog HDL presentation is at a suitable level for beginning students who are learning digital circuits for the first time. • Reorganized material on combinational circuits is now covered in a single chapter. • The material on memory and programmable logic is now consolidated in one chapter. • Chapter 8 consists mostly of new material and now covers digital design in the Register Transfer Level (RTL), preparing the reader for more advanced design projects and further Verilog HDL studies. • Text accompanied by Verilog simulator software—SynaptiCAD's Verilogger Pro evaluation version, a Verilog simulation environment that combines all of the features of a traditional Verilog simulator with a powerful graphical test vector generator. Fast model testing in VeriLogger Pro allows the reader to perform bottom-up testing of every model in a design. All of the HDL examples in the book can be found on the CD-ROM. • A Companion Website includes resources for instructors and students such as transparency masters of all figures in the book and solution manual. It can be found at www.pearsoned.co.in/manodd Features
  
  • Important formulas, theorems, and rules given in boxes
  • Each chapter keynoted by an introductory statement and checklist of key terms.
  • Vast and rich collection of problem sets
  • Set of statistical guidelines for applying statistical procedures under the title Do’s and Don’ts
  • Graphs of the sampling distribution showing the critical region and P value
  • Summary tables of testing procedures
  Features
  This text has an enhanced mathematical approach, with carefully thought out examples, including many examples with computer sciences applications.
  • Historical reviews and biographies bring a human element to their assignments.
  • Chapter summaries allow students to review what they have learned.
  • Expanded treatment of discrete probability in Chapter 3.
  • New material on cryptology, private-key cryptosystems in Chapter 13, public-key RSA cryptosystems in Chapter 15.
  • Online supplements available for instructors at www.pearsoned.co.in/grimaldidcm5e
  About the Authors
  Ralph P. Grimaldi, Rose-Hulman Institute of Technology B.V. Ramana, Professor of Mathematics, JNTU College of Engineering, Kakinada, India About the Authors
  William Stallings has made a unique contribution to understanding the broad sweep of technical developments in computer networking and computer architecture. He has authored 17 titles, and counting revised editions, a total of 42 books on various aspects of these subjects. He is an independent consultant whose clients have included computer and networking manufactures and customers, software development firms, and leading-edge government research institutions. Dr. Stallings hold a Ph.D. from M.I.T. in computer Science and a B.S. from Notre Dame in Electrical Engineering.Features
  
  • Chapter opening art, featured on the first page of each chapter with a brief biographical sketch of each artist, presents work by patients with various mental disorders to help illuminate the human side of psychological disorders.
  • Highlight sections in each chapter demonstrate the importance of examining both the research and practice that form the basis of abnormal psychology.
  • Key terms are boldfaced when defined in the chapter, listed at the end of the chapter, and defined in the glossary.
  • Chapter summary affords students the opportunity to re-cap the information which they have just read.
  • Expanded research with a focus on biological and cultural influences on psychological disorders including over 1500 new references. A detailed list of new research in each chapter can be found in the text's Preface.
  • Integrated multicultural and cross-cultural research in each chapter includes coverage of sociocultural causal factors in Chapter 3, cross-cultural differences in depressive symptoms in Chapter 6, sociocultural factors in alcohol abuse and dependence in Chapter 10, and psychotherapy and multiculturalism in Chapter 17, highlighting the important issue of racial/ethnic mismatches between therapist and client.
  • Highlight: Modern Life sections apply research to students' everyday lives and make research more accessible. Highlight: Cutting Edge sections feature research methodology and recent findings, demonstrating the scientific aspect of the field and its growing research base.
  • Unresolved Issues sections at the end of each chapter provide greater insight into how far we have come and how far we have to go in our understanding of psychological disorders, providing a glimpse into the future of the field.
  • Case studies of individuals with various disorders are expanded to better illustrate the discussion with real world examples, bringing disorders to life while reminding students of the human factor that is so intimately a part of abnormal psychology.
  Features
  
  • Employs a unifying analytic framework that uses a few basic principles to organize students thinking, including: asymmetric information (agency problems), transaction costs, efficient markets and measurement, and management of risk.
  • Employing a practitioner’s approach to the study of markets and institutions, Mishkin and Eakins present material from a managerial perspective with a strong emphasis on the application of concepts. Wall Street Journal case studies, and The Practicing Manager and Inside the Fed features provide valuable real-world context.
  • New Conflicts of Interest boxes deepen students’ understanding of the importance of conflicts of interest and illustrate how pervasive they are.
  • E-Finance boxes describe how changes in technology have affected financial markets and institutions. The placement of these boxes throughout the text helps illustrate the impact technology has had in a broad range of areas in finance.
  Features
  
  • Presents straightforward “step by step” instructions in each analysis chapter to clarify procedures.
  • Hundreds of screen shots and “Step by Step” boxes guide the student through the program.
  • All of the datasets used in the book are available for download on the text website.
  • Exercises at the end of each chapter and selected answers on the website give students an opportunity to practice using SPSS.
  • Updated to reflect SPSS Version 13.0
  Features
  
  • Accurate, well researched and examination oriented, this book will help you mastering the English Language section of various competitive examinations.
  • It explains methodologies involved in answering different types of questions asked in the English section of competitive examinations.
  • Supplies you with an MCQ Bank that contains over 4000 practice questions.
  • Special treatment of the ‘Reading Comprehension’ type of questions.
  • More than 50 full-length test papers (fully solved).
  • Numerous previous years examination papers (fully solved) to help you to check your preparation levels in a simulated environment.
  • A special section to guide you to Written Examination with TIPS (before starting your test/after starting your test/towards the end of the test) and Evaluation of your answers and Test Scores.
  Features
  
  • Linking strategic perspective, supply chain concepts, and solution methodologies throughout the text. This is supported by key points throughout the text.
  • Extensive use of Excel to illustrate all solution methodologies for network design, demand and supply planning, inventory management, and transportation management (Chapters 5-14). Excel has been used and explained in a way that students should easily be able to implement these models.
  • Extensive exercises supporting each chapter with quantitative material throughout text. New problems have been added to every chapter with quantitative content (Chapters 5-14). There are enough problems in the text that faculty can solve some in class and still have an ample assortment left over to assign as homework.
  • A section has been added to all relevant chapters that discusses the role of IT for each driver of supply chain performance. Such discussions show up in chapters 4, 5, 7, 8, 11, 13, 14, 15, and 16.
  • Identification of key supply chain metrics in Chapter 3 is followed by a discussion in the rest of the text. Chapter 3 identifies the metrics related to each supply chain driver.
  Features
  
  • NEW - Three-chapter discussion of the management of multi-user databases—Including basic concepts, Oracle, and SQL Server 2000.
  • NEW - Latest Internet standards for database processing—Including multi-tier architecture and XML Schema.
  • NEW - Full chapter coverage of ODBC, OLE DB, ADO, ASP, and other Microsoft technology for database publishing.
  • NEW - Up-to-date coverage of Java, JDBC, and JSP for publishing databases using Java technology.
  • NEW - Fundamentals introduced in Chapter 2 via Microsoft Access 2002.
  Features
  
  • Flowcharts and tables that help students understand the text
  • Comprehensive and updated examples
  • Large number of self-explanatory numerical problems
  • A thorough overview of the discussed laws
  • Graded trial exercises at the end of each chapter
  • Solved examination problems included at the end of the book
  • Introduces a new chapter Assessment of Fringe Benefits
  • Incorporates prospective amendments for the assessment year 2007–2008
  About the Authors
  B. B. Lal is former reader at the Department of Commerce, PGDAV College, University of Delhi. He has over 40 years of teaching experience in income-tax law and has taught the subject at the University of Delhi, Institute of Company Secretaries of India (New Delhi) and the Northern Regional Council of the Institute of Chartered Accountants of India. N. Vashisht is an alumnus of the University of Delhi and a fellow of the Institute of Chartered Accountants of India. He has over fifteen years of experience in Indian and international taxation Features
  
  • Contains complete chapters on Inheritance, Exception Handling, and templates.
  • Creates a flexible style-written with a measured approach to classes designed to allow classes to be covered at any time.
  • Presents C++ examples in the context of complete, fully executable C++ programs that can be downloaded from the World Wide Web for manipulation.
  • Includes numerous case studies and examples that demonstrate programming and C++ topics, and instill good program habits.
  • Maintains extensive pedagogy of exercises, programming projects, programming tips, programming examples, programming pitfalls, and summary boxes, all used to make the material understandable for readers.
  • Uses friendly and motivational writing style that is appropriate for beginners.
  • Available in a special Visual C++ edition that includes this book with Savitch's Visual C++ for .Net Companion, including Visual C++ compiler.
  • Embraces fully the ANSI/ISO standard, including more coverage of namespaces (The previous edition was compatible with the standard, this edition embraces the standard more fully.)
  • Provides more string coverage including both C-strings and the newer string class.
  • Includes new exercises combined with earlier projects and exercises all of which are rewritten. Additional improvements based upon classroom experience are also included.
  • Covers new material on iterators and discusses pointers as iterators.
  • Integrates coverage of constructor initialization section.
  • Uses a newer form of type casting as well as a newer terminology. For example, “unction declaration” is used rather than the older, “function prototype.”
  Features
  The text extensively covers the following concepts, which are illustrative and provide the periphery within which the author interweaves and interrelates them yet presenting the system as a unified whole.
  • Financial system designs
  • Book building: a new issuing mechanism
  • Capital market scams
  • Repos and open market operations
  • Derivatives: money market and capital market
  • Government securities market
  • Depositories and rolling settlement
  • Reforms in the banking sector
  • Insurance sector
  • Mutual funds including UTI andUS-64
  • Development financial institutions such as IFCI and IDBI
  • Disinvestment of public sector undertakings
  Features
  
  • Each chapter can be covered in two or three lectures.
  • Concepts are introduced in simple terms and related to practical implementations.
  • Concepts supported with plenty of illustrations and simple examples.
  • Practical perspectives demonstrate how concepts are applied to real systems.
  • Historical perspectives describe components, systems, or events from the past.
  • Objective, Overview and Summary provided in each chapter.
  • Numerous review questions in all chapters.
  • Inter-chapter dependencies are kept to a minimum.
  Features
  
  • Bit wise operators
  • Numerous exercises to test your understanding.
  • Decision and Control statements
  • Library and user-defined functions
  • Working with Strings
  • Arrays
  • Pointers
  • Structure and Unions
  • Preprocessors
  • I/O Redirections
  • Invoking DOS functions
  • High- and low-level file operations.
  • Invoking ROM-BIOS functions
  • CPU Registers
  • Dynamic Memory Allocations
  • Linked Lists
  • Graphics
  • Mouse Programming
  Features
  
  • New early classes and early objects approach.
  • New optional automated teller machine (ATM) case study that teaches the fundamentals of software engineering and object-oriented design with the UML™ 2.0.
  • New separate chapter (Chapter 20) on searching and sorting.
  • Larger chapters broken down into smaller, more manageable pieces (e.g., Chapter 1 of the Fourth Edition has been split into Chapters 1 and 2; Chapter 2 of the Fourth Edition is now Chapters 4 and 5).
  • New interior design including new colors, fonts, design elements and more.
  • Cyberclassroom access code protected website available free when packaged with a new text, contains lab manual, student solutions manual, e-book, audio code walkthrough, and additional assessment.
  • Substantial treatment of the standard template library–Covers STL containers, container adapters, algorithms, iterators and resources on the Web.
  • Detailed coverage of C++ input/output streams and file processing.
  • Text adheres to the latest draft of the ANSI C++ standards.
  • CD-ROM available free with each text - Includes a C++ compiler, source code for all the book's examples and hyperlinks to C++ demos and Internet resources.
  • Full-color text–Includes syntax coloring of key code.
  Features
  
  • Student friendly—written in a clear, concise, and lucid manner
  • Contains more than 290 solved programs, 190 multiple choice questions and 100 programming problems
  • Step-by-step programming procedures with output
  About the Authors
  ITL Education Solutions Limited (ITL ESL) is part of the Rs.2000 million ITL group which has operations all over the world with significant presence in computer education and IT - enabled services. It specialises in handling IT implementation projects in various IT domains with a dedicated R & D wing of industry experts that helps in designing and developing content. Ashok N. Kamthane is Assistant Professor, Department of Electronics and Telecommunication, SGGS College of Engineering and Technology, Nanded, Maharashtra. He has over 20 years of teaching experience, and was associated with the development of hardware and software using 8051 on acoustic transceiver system for submarines. He is the author of three best-selling books — Programming with ANSI and Turbo C; Object-Oriented Programming with ANSI and Turbo C++; and C and Data Structures.Features
  Great combination of Sams best-selling series and free Microsoft software.
  • C# is the most rapidly-growing component of the Visual Studio tool set, with some projections suggesting it will eclipse Visual Basic as the entry-level Microsoft programming language
  • On average C# programmers have to write about 20% less code than the same applications written in Visual Basic (.NET)
  • Starter kit provides a fully functioning version of Visual C# 2005 Express Edition
  About the Authors
  James Foxall, MCSD, is VP of Tigerpaw Software, Inc.-MCSP specializing in commercial database apps. He's responsible for management of all Windows application development, and is an authority on application interface and behavior standards of applications for MS Windows and Office. He contributes to journals/magazines and has been featured in news shows, trade publications, and newspaper articles. Wendy Haro-Chun, MCSD and MCP, has a Bachelor's Degree in Computer Science and MBA with an emphasis in International Business. As Assistant VP of Internet development for Sungard Insurance Systems, she is responsible for overall management of Internet product design and development. Features
  Learn CCNP BCMSN network switching concepts with the only early stage book based on the course and authorized by Cisco Systems
  • Master BCMSN exam concepts with the book based on the course from Cisco Systems
  • Learn switching concepts from the only early-stage self-study book authorized by Cisco
  • Prepare for CCNP and CCDP certifications with the third edition of the best-selling early-stage book for BCMSN
  Features
  
  1. NEW—Business internets chapter.
  2. NEW—Updated chapter on network security.
  3. NEW—Coverage of wireless networks—For both local area networks (LANs) and wide-area networks (WANs).
  4. NEW—Quality Service (QoS) issues
  5. NEW—Focus on TCP/IP and the Internet—Covers the dominant set of protocols, the Internet, and Internet quality of service.
  6. NEW—Expanded treatment of high-speed LANs.
  7. Detailed examination of intranets, extranets, and client/server computing.
  8. Comprehensive coverage of the Internet and World Wide Web (WWW).
  9. Real-world case studies.
  10. Numerous questions, homework problems, and worked-out examples.
  Features
  
  • Written against the backdrop of the Indian business environment
  • Case studies on transport, banking and insurance besides application of marketing approach to some select services in India
  • Covers of all important concepts in marketing management applicable to services sector and a detailed discussion with relevant examples
  • Chapter on Services Sector in the Indian Economy explains the reasons for growth of services in India and presents a brief profile of key service businesses in India
  • Chapter on Customer Relationship Management includes strategic approaches for CRM
  • Chapter on Consumer Protection in Services includes provisions under Consumer Protection Act, 1986
  • Detailed discussion on consumers, service expectations and perceptions
  • Special coverage of internal marketing strategies and external marketing campaign themes
  Features
  
  • NEW - Completely updated—Additions on concurrent engineering, teams, Internet, information technology, and creativity.
  • NEW - Companion Website—Including links to supplementary material by chapter, current software, additional reading suggestions, and PowerPoint slides for each chapter.
  • Chapters 1 and 2 define engineering and technology management and trace their historical development.
  • Chapters 3 through 8 describe the functions of management—Planning, decision making, organizing, staffing, leading, motivating, and controlling.
  • Chapters 9 through 13 apply the management principles to the specific organizational activities in which most engineers will find themselves: Research, engineering design, production planning, production operations, and in technical marketing and service activities.
  • Chapters 14 and 15 apply the same principles to the uniquely technical activity of project management: project planning and acquisition, organizing, leading, and controlling.
  • The last three chapters deal with the career of the engineer or technologist—Chapter 16 emphasizes how to be effective early in the technical career; Chapter 17 discusses the transition from technical performer to technical management; Chapter 18 discusses the position of women and minorities in engineering management, effective time management, and the importance of professional ethics and conduct.
  • Traditional management functions of planning, organizing, motivating, and controlling—Explored but with an emphasis on the management of technology.
  • The nature and application of management principles throughout the technology product/project life cycles—Including research, design, production, marketing, technical sales and service, and project organization and management.
  • The many dimensions and issues involved with developing an engineering management career—Including getting off to the right start, maintaining technical competence, making the transition to management positions, international implications, ethics, and women/minorities.
  • Management methods and tools—Such as concurrent engineering, strategic management of technology, activity-based costing, and total productive maintenance.
  • Discussion questions/problems—Reflect current dimensions in engineering/technology management.
  Features
  
  • provides exceptionally comprehensive coverage — allowing instructors a range of material from which to choose.
  • avoids lengthy mathematical derivations, but gives important mathematical results and their physical interpretation.
  • NEW—makes use of Mathcad for problem solving in selected areas — to alleviate tedious mathematical manipulation of formulas.
  • NEW—features new chapters on digital signals and digital communications.
  • NEW—adds new sections on facsimile transmission.
  • NEW—expands problem sets.
  Features
  
  • Covers:
    1. production, perception, and acoustic-phonetic characterization of the speech signal.
    2. Signal processing and analysis methods for speech recognition; pattern comparison techniques.
    3. Speech recognition system design and implementation.
    4. Theory and implementation of hidden Markov models.
    5. Speech recognition based on connected word models.
    6. Large vocabulary continuous speech recognition.
    7. Task-oriented application of automatic speech recognition.
  • discusses the breadth and depth of the various disciplines that are required for a deep understanding of all aspects of speech recognition.
  • explores the relative advantages and disadvantages of the various approach to speech recognition, and shows why, on balance, the pattern recognition approach has become the method of choice for most modern systems.
  • outlines the fundamental techniques used to provide the speech features used in all recognition systems.
  • deals with the fundamental problems of defining speech feature vector patterns, and comparing pairs of feature vector patterns both locally and globally.
  • discusses the key issues of training a speech recognizer and adapting the recognizer parameters to different speakers, transmission conditions, and speaking environments.
  • describes a basic set of statistical modeling techniques for characterizing speech.
  • extends the speech recognition problem from single word sequences to fluent speech.
  • considers the basic principles that make some tasks successful while other fail. Provides examples of several task-oriented recognizers and how they perform in practice.
  Features
  
  • Complete integration throughout of the powerful programming language AMPL.
  • Chapter-length coverage of linear program modeling (Ch. 2).
  • Expanded treatment of Markov chains in a new Chapter 19.
  • Approximately 50 end-of chapter mini-cases of real-life situations.
  • More than 1000 total end-of-section problems.
  • Chapter-opening study guides – Facilitates the understanding of the material and the effective use of the accompanying software.
  • Extensive use of Excel spreadsheet implementations throughout – Includes interactive user input in some spreadsheets to promote a better understanding of the underlying techniques.
  • Expanded use of Excel Solver throughout the book, particularly in the areas of linear, network, integer, and nonlinear programming.
  • Compartmentalization of all computer-related material – Appears either in separate sections or as AMPL/Excel/Solver/TORA moment subsections to minimize disruptions in the main presentation in the book.
  Features
  
  • Specimen layouts of all business communications
  • Authentic business documents for interest and reference
  • A wide range of assignments for practice
  • Examination questions from major examining boards
  • Tips and advice throughout the text
  • Suggestions for discussion topics and' re-search Projects
  Features
  
  • Logical organization and clear writing style – Introduces the principles of financial returns and valuation early on and carries the notion of risk-verses-return throughout, which helps students get to grips with the core principles.
  • An International scope allows students to explore the global dimensions of financial management
  • In-depth treatment of working capital management to better prepare students to deal with these issues in their working life.
  • Extensive coverage of capital budgeting issues, including managerial or real options
  • 12 end of chapter appendices on specialised topics allow flexibility in the use of the book.
  • OneKey Resource Package, including author’s own award winning site. Contain hundreds of categorised and annotated weblinks, multiple choice quizzes, web-exercises, PowerPoint slides, solutions to questions
  Features
  
  • NEW - Fully updated to reflect PHP 5 and MySQL 4.x.
  • NEW - Extensive coverage of object-oriented programming and the PHP 5 object model.
  • NEW - Thorough coverage of MySQL stored procedures.
  • Strong coverage of core PHP Web development techniques—Covers storing and retrieving data, using arrays, manipulating strings, writing regular expressions and functions, reusing code, and more.
  • Thorough introduction to MySQL database development—Covers designing, creating, and working with MySQL Web databases; accessing MySQL databases from the Web with PHP, and more.
  • Thorough coverage of related e-commerce site technologies—Covers SSL, shopping carts, payment systems, and more.
  • Several detailed case studies—Walks students through building user authentication and personalization systems, content management tools, Web-based email services, mailing list managers, Web forums, and more.
  • XML coverage—Includes a full chapter on XML.
  Features
  The book provides a comprehensive coverage of the latest developments in the field of microprocessors. It serves as a reference and instructional tool for the reader to:
  • Develop software to control an application interface microprocessor
  • Program using DOS function calls to control the keyboard, video display systems, and disk memory in assembly language
  • Use BIOS functions to control the keyboard, display, and various other components in the computer system
  • Develop software that uses macro sequences, procedures and conditional assembly
  • Develop software that uses interrupt hooks and hot keys to gain access to terminate and stay resident software
  • Explain the difference between family members and highlight the features of each member
  • Describe and use the real and protected modes of the microprocessor
  • Interface memory and I/O systems to the microprocessor
  • Provide detailed and comprehensive comparison of all family members, their software, and hardware interface.
  About the Authors
  Timothy A. Budd is an Associate Professor of Computer Science at Oregon State University. Professor Budd’s research interests include multiparadigm programming languages, programming environments, compiler implementation and optimization techniques. He is also the author of Classic Data Structures in C++, Multiparadigm in Leda, and A Little Smalltalk, all with Addison-Wesley.Features
  
  • Cohesive Treatment of Decision Models - All models for decision theory have been combined into one chapter. Decision trees and utility theory are now presented along with decision tables.
  • New Chapter on Regression Analysis
  • Expanded Coverage of Forecasting - The forecasting chapter has been expanded to include the additive approach to decomposition.
  • Enhanced Inventory Chapter - Now includes just-in-time (JIT), materials requirements planning (MRP), and enterprise resource planning (ERP) to provide a more complete introduction to inventory models in one chapter.
  Features
  
  • Incorporates and anticipates the major developments in distributed systems technology
  • Case studies illustrate the design concepts for each major topic
  Features
  
  • NEW - Updated and expanded materials—Discusses those areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
  • NEW - An emphasis on data security, quality, and availability.
  • NEW - New review questions, problems, and exercises for each chapter.
  • NEW - Pine Valley Furniture Company case study and data sets.
  • NEW - Illustrations updated to Microsoft Access 2002 and Oracle illustrations updated to version 9i.
  • NEW - Introduction to increasingly popular and standard-setting packaged data models.
  • NEW - Improved coverage of three-schema architecture.
  • NEW - More coverage of other popular data modeling notations—Still includes Chen E-R notation to teach all data modeling concepts; Visio and Oracle Designer-like notations are used throughout.
  • NEW - New section on Web services and its associated standards and technologies.
  • NEW - New section on XML—Includes an illustration of XML.
  • NEW - Explanations of award-winning best practices of data warehousing.
  • NEW - Updated and clarification of real-time data warehousing—Includes many new references for this rapidly changing area of database management.
  • NEW - Recovery from database disasters.
  • NEW - All new screen captures for current versions of all products—Now includes Microsoft VisioPro; screen captures show all the current notations of the leading data modeling packages.
  • NEW - New web resources—Included in Appendix B.
  • A highly successful text—Characterized by sound pedagogy, and written with continuous market feedback.
  • Accompanying databases for Case Studies on the text Web site.
  • Shopping cart application on the text Web site.
  Features
  
  • Based on recent trends in the UPSC Civil Services Preliminary Examinations
  • Clear, exhaustive and scientifically prepared text
  • MCQs based on the study of examination patterns over the last 12 years
  • A set of MCQs at the end of each section
  • Solved question papers of the last five years
  • Question Bank for practice
  • Latest national and international current affairs
  • A number of illustrations to support the concepts explained
  • More than 1500 boxed items providing cutting-edge information on each subject
  Features
  
  • Up-to-date, comprehensive and “all purpose” in approach.
  • Based on current trends in various examinations.
  • Includes a set of multiple-choice questions at the end of each section to test your understanding.
  • Up-to-date national and international current affairs.
  Features
  
  • NEW - A strong multicultural business perspective gets students in touch with consumer behavior outside of the U.S.
  • NEW - The Global Looking Glass: How Others See Us illustrations—Integrated throughout the text, this new feature reproduces newspaper articles from non-U.S. sources that focus on some aspect of American consumer behavior and highlights the good and bad aspects of American marketing -- as viewed by others around the world.
  • NEW - Up-to-the-minute topics—Including discussion of bio-terrorism, Internet piracy, consumer behavior post 9/11, identity theft, hype vs. buzz, purchase momentum, new religions (Raelians), advergaming, flow states, food cultures, blogging, web avatars, silent commerce, brandfests, tribal marketing, and Botox parties.
  • NEW - Reflects the very latest research—Showcases research in progress through papers in preparation or under review.
  • Emphasis on online consumer behavior—Includes virtual communities; virtual marketing; and e-commerce.
  • Cases that apply theory to practice
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  
  • Comprehensive compilation of data
  • Objective analysis of socio – economic indicators
  • Facilitates inter – state and district level comparisons
  • Highlights the potential and prospects of each state
  Features
  lVhd] 'kksfèkr vkSj ijh{kk ij osaQfnzr] ;g iqfLrdk fofHkUu izfr;ksxh ijh{kkvksa osQ fy, lkekU; Kku esa vkidh n{krk c<+kus esa lgk;d gksxhAFeatures
  
  • Frameworks are reusable API libraries
  • These guidelines are the authoritative guide to the .NET Framework, and the authors are the creators of them
  • This book provides not just the guidelines themselves, but also many annotations that explain the finer points of using them
  • The guidelines are poorly documented online, and this is the first book about them
  Features
  
  • From the international bestselling author of Rules of Work and Rules of Management
  • The Rules Player plays by the rules in all aspects of their life:
  you relationships home and families what you do with your life (work, interests, community) the big stuff (society, environment, etc)
  • Are you a Rules Player? Follow the Rules of Life - a simple set of principles - and you will instantly learn how to do less, be more and lead a healthier, happier kind of life.
  Features
  
  • Extensively revised coverage of relevant topics throughout
  • The last three chapters are completely updated and revised
  • Financial analysis and analytical techniques are discussed in conjunction
  Features
  
  • More than 5000 problems with solutions
  • Short-cut methods covering each type of question asked in AIEEE
  • Comprehensive practice exercises covering all topics provided at the end of each chapter
  • Problems asked in previous years’ AIEEEs in every chapter, with explanations
  • Smart table that analyses the number of questions asked from various topics in recent AIEEEs
  Features
  Creating a life that matters: Built to Last a lifetime!
  • Lessons from a decade-long research project on lasting success... including personal interviews with over 300 extraordinary individuals.
  • Harvest your successes, failures, strengths, and weaknesses... find your passion, and live it, for the rest of your life!
  • The "prequel" to the worldwide best-seller Built to Last
  Features
  
  • Explains the architecture, instruction and internal resource in 8051 in detail.
  • Provides insight into the use of the RTOS, IPCs, IDE, software building blocks, interrupt handling mechanism, timers for the real time control and synchronization.
  • Lucid explanation of the 8251, 8255, 8237, 8279, 8259, and ADC and DAC peripherals.
  • Describes a number of interfacing circuits, namely, for keys, LCD displays, printers, flash memory, coils, stepper and dc motors, servomotors, optical encoders, process control, robots, power control and DSP systems.
  • Prepares students for applications of 8051 as well as 68HC11, 80x96 and ARM family microcontrollers
  • Contains a large number of examples
  • Summary, definition of key terms, review questions and practice exercises at the end of each chapter.
  Features
  
  • Provides students with a comprehensive foundation in leadership theory.
  • The guidelines help the reader understand the practical implications of leadership theory and research without being prescriptive.
  • Provides students with the opportunity to analyze behavioral processes, identify examples of effective and ineffective behavior, and suggest effective ways to handle the situation that is depicted.
  Features
  
  • Manager's Perspective Throughout. Highly applied and managerial orientation throughout; a decision-making approach is used blended with scholarship.
  • Real Research Feature--These real company vignettes profile a wide range of big and small businesses to some of the world's most recognizable companies including Harley, Avon, and IBM
  • NEW! Harvard Business School Cases. Five Harvard Business School cases have been added to the Fifth Edition.
  • NEW Cases with REAL Data. Several cases have been added containing real data sets. The data sets for these cases are real and obtained in actual surveys conducted by disguised companies.
  • "Project Research" is a real-life project that is used as a running throughout the text.
  Features
  
  • NEW! Use of UML notation for ER diagrams.
  • NEW! New chapter on the relational algebra and relational calculus.
  • NEW! Chapter on fact-finding techniques as a step before where the methodology begins.
  • NEW! Chapter on Access and Oracle DBMSs, illustrating the difference between the two systems. Many of the subsequent chapters discuss how these systems implement the topics being covers.
  • NEW! Chapters on semistructured data, its relationship to XML, and query languages for XML.
  • NEW! Chapter on data warehouse design using dimensionality modeling.
  • NEW! Additional Web resources at www.booksites.net, such as full implementation of the case studies, and lab notes for Access and Oracle.
  • Database design methodology is explicitly divided into three phases: conceptual, logical, and physical. Each phase is described in a separate chapter with an example of the methodology working in practice.
  • Extensive treatment of SQL in three tutorial style chapters.
  • Comprehensive introduction to data warehousing, OLAP, and data mining.
  • Extensive treatment of the Web as an emerging platform for database applications with many code samples for accessing databases from the Web including JDBC, SQLJ, ASP, ISP, and Oracle's PSP.
  Features
  
  • First part of the book dedicates one chapter to each of seven key principles of all distributed systems
  • Second part of the book devoted to real-world distributed case studies
  • Numerous end-of-chapter exercises—Explain how the various principles of distributed systems work in practice.
  • “Big picture” concepts and many technical details presented in a clear and entertaining style as only Tanenbaum and van Steen can do.
  • Excellent coverage of timely, advanced distributed systems topics.
  About the Authors
  Andrew S. Tanenbaum has an S.B. degree from M.LT. and a Ph.D. from the University of California at Berkeley. He is currently a Professor of Computer Science at the Vrije Universiteit in Amsterdam, The Netherlands, where he is head of the Computer Systems Department. Maarten van Steen is currently an associate professor at the Vrije Universiteit, Amsterdam where he teaches operating systems, computer networks, and distributed systems. Dr. van Steen studied Applied Mathematics at Twente University and received a Ph.D. from Leiden University in the field of software design techniques for concurrent systems. Features
  
  • New MATLAB illustrative examples and plots and practice in files.
  • Updated coverage of Cellular Phones, Computer Communications and Digital TV.
  • Study-aid examples and homework problems.
  • Minimum-level mathematics used throughout.
  • Focus on the basic principles of modern communication system design and analysis.
  • Communication system building blocks.
  • Noise performance analysis of communication systems.
  • Case studies of modern communication systems are provided..
  • Discussion of communication system standards.
  • Over 500 problems with selected answers.
  • Pedagogic support-Includes chapter collectives, summaries, lists of key terms, and glossary with entensive references.
  Features
  
  • Prologue: To capture interest immediately, a chapter opening story, or Prologue, is included.
  • Learning Objectives: Based on APA Learning Goals and Outcomes guidelines, each chapter also begins with a fairly detailed Learning Objectives section.
  • Student Voice Questions: Questions at the beginning of each text section are useful in helping students develop their critical thinking and communication skills.
  • Practice Quiz: How Much Do You Know? appears after each major segment of material within the chapter and a longer practice test, Test Yourself, appears at the end of each chapter.
  • Throughout each chapter, when a topic has a relationship to one in another chapter, a symbol is provided, with instructions for the student to look at the related topic.
  • Running Glossary: A running glossary of psychology terms is absolutely necessary, as most students will not even glance at a glossary in the back of the chapter or book.
  • Difficult Terms: For many ESL students some general vocabulary terms are difficult. A lack of vocabulary is a big stumbling block for these students, and in this text, these more difficult vocabulary terms are defined at the bottom of the page on which they first appear.
  • Other features of each chapter are special sections covering interesting topics related to the chapter material, especially topics of diversity and cultural interest.
  • At the end of every chapter, a section called Applying Psychology to Everyday Life takes something from the chapter and relates it to the real world.
  • Chapter Summary: A detailed Chapter Summary, organized by the inclusion of the learning objective questions in the appropriate sections
  About the Authors
  Sandy Ciccarelli received her Ph.D. from George Peabody College of Vanderbilt University, Nashville, Tennessee in developmental psychology. She is a member of Division 2 of the APA. Ciccarelli has been teaching introductory psychology for over 20 years. Her research interests include language and intelligence development in children and adolescents. She has authored numerous ancillary materials for introductory psychology texts, including the supplements to accompany the 6th through 9th editions of Coon, and the 4th through 6th editions of Feldman. Glenn Meyer is a professor at Trinity University. He has been teaching introductory psychology for over 20 years. His research interests include physiological and cognitive approaches to perception, color vision, human computer interaction and cognitive neuroscience. Meyer has numerous academic publications and has authored several ancillary materials for undergraduate psychology textbooks. He is the supplements coordinator for the Ciccarelli text—authoring much of the ancillary content and overseeing the development of the materials to ensure consistency in quality. Features
  
  • Fully updated for Windows 2003, Windows XP, and .NET
  • Goes beyond Win32 and now discusses Win64, one of the first books to discuss this increasingly important technology
  • One of the few books on Windows to focus on systems programming, as opposed to GUI programming
  • Contains plentiful examples and sample exercises
  Features
  
  • NEW—Chapter 6: Considering Objects—Significantly expands the coverage of object-oriented development, a programming perspective being implemented by many companies.
  • NEW—Chapter 14: The Future of Software Engineering—Discussion of the importance of technology transfer and the role of the decision-making in software engineering.
  • NEW—Term Project—This hands-on project weaves the concepts of the book into a tangible example.
  About the Authors
  Shari Lawrence Pfleeger is the president of Systems/Software, Inc., A consultancy specializing in software engineering and technology and she frequently teaches graduate and honors courses in the University of Maryland’s Computer Science Department. Pfleeger is well known for her work in empirical studies of software engineering and has published numerous books and papers on the subject. The Journal of Systems and Software has repeatedly named Pfleeger one of the world’s top software engineering researchers. Currently, she is an associate editor of the IEEE Transactions on Software Engineering, and a member of the editorial board of Prentice Hall’s Software Quality Institute series.Features
  
  • Digital storage oscilloscope and the digital spectrum analyzer explained in greater detail.
  • Complete revision of discussions of transducers and data acquisition with special mention of most current transducers
  • New fiber optic measurements fully explained
  • Computer oriented measurement systems included
  • Special section on teaching and learning aids
  Features
  
  • NEW - Greater discussion of customer value management approach and tools.
  • NEW - Recommendations for crafting persuasive value propositions.
  • NEW - Analysis of the role of brands in business markets.
  • Principles and best practices of business market management viewed from an international—rather than purely American—perspective.
  Features
  
  • Now covers all popular HDLs (hardware descrioption languages) -- Verilog as well as ABEL and VHDL.
  • HDL coverage is integrated through the chapters, but in separate sections and subsections so that instructors can elect to cover none, one, some, or all of the HDLs.
  • Introduces students more quickly to HDL-based design, but to still gives a very strong sense of the physical circuits that result from HDL-based designs.
  • Much-reduced emphasis on SSI and MSI devices (part numbers), but still gives strong coverage to important digital-circuit building-blocks such as muxes, decoders, adders, registers, counters, etc. Continued emphasis on fundamentals, such as the difference between serial and parallel carries in a cascaded group counter, how to cascade decoders and the like, and all about adders and lookahead.
  • Multi-chip design examples are redone in terms of VHDL and Verilog programs, instead of interconnected MSI chips and glue logic.
  • 50% new exercises
  Features
  
  • NEW - added a new chapter on adaptive filters
  • NEW - substantially modified and updated the chapter on multirate digital signal processing
  • NEW - substantially modified and updated the chapter on sampling and reconstruction of signals
  • NEW - new material added on the Discrete Cosine Transform
  Features
  
  • Contains new coverage on program proofs using axiomatic semantics.
  • Additional material on parsing routine included in the discussion of recursive descent parsing.
  • Coverage of advanced object-oriented topics and languages like C#, Java, JavaScript, Perl, PHP, XHTML, XSLT, and JSP.
  • Discussion of functional programming, including the ML language.
  • Historical boxes, and interviews with James Gosling, Larry Wall, Alan Cooper, Bjarne Stroustrup, and others that set the material into context.
  • A companion website that includes lab projects, quizzes, and language references.
  Features
  
  • Balanced topic coverage—Includes not only traditional topics such as personality, motivation, and leadership; but also cutting-edge issues such as emotions, trust, work-life balance, workplace spirituality, and knowledge management.
  • Integration of globalization, diversity, and ethics—Interweaves these discussions throughout the text rather than presenting them in stand-alone chapters.
  • Discussion of values.
  • Coverage of emotions.
  • Information on employee recognition programs—Considers the nature of employee recognition programs; linking recognition programs and reinforcement theory; and employee recognition programs in practice.
  • Updated and revised—Research, examples, and topic coverage—e.g., globalization and workforce diversity; work-life balance; behavioral decision making; team-effectiveness model; ethics in negotiation; and employee responses to organizational politics.
  • Provides students with the latest thinking and trends in the field of OB
  Features
  
  • Master the basics of VoIP (Voice over IP) implementation, management and troubleshooting
  • Prepare for the CVOICE 642-432 exam as you earn your CCVP certification
  • Learn from additional content that challenges readers on the harder aspects of this technology, and goes beyond the Cisco curriculum materials with real-world implementation examples
  Features
  
  • NEW - Lengthy applications have been added to most chapters - these applications were formerly in an end chapter. Now they are integrated into the core chapter to make the book more applied.
  • NEW - More applications added—Wavelets, dynamical systems, and the Leslie Population model.
  • NEW - Stronger emphasis on linear transformations and Geometry.
  • Stronger, clearer presentation of Eigenvalues and Eigenvectors.
  • Robust Website available—Includes additional text material, data sets for problems, additional applications, computer interactive exercises, and links to interesting history and faculty sites.
  Features
  
  • Combinational logic circuit design covered in detail.
  • Different types of flip-flops and their conversion from one to the other is explained.
  • Utility of the ASM charts in designing the control unit of digit system is emphasized.
  • Chapter Objectives, Summary, and Key Terms are provided in each chapter.
  • Simple and lucid style of writing.
  • Rich in pedagogy with large number of illustrations.
  Features
  
  • The overarching organization of the text is designed to conceptually link a firm's actions to its value as determined in the securities markets. Each major decision area is presented in terms of both risk and return factors and the potential impact on the owner's wealth. Focus on Value, at the end of each chapter, reinforces the link between the financial manager's actions and share value.
  • Across the Disciplines opens every chapter with a discussion of the intersection of the finance topics covered in the chapter with the concerns of other major business disciplines.
  • A diverse set of pedagogical aids, using real-world examples and exercises, foster students' comprehension of both theory and practice.
  Features
  
  • Focuses on the physical aspects of the mathematical concepts necessary to describe the vibration phenomena.
  • Provides many example applications, including typical problems faced by practicing engineers.
  • MATLAB… has been introduced where appropriate to take advantage of this industry-standard software for necessary calculations.
  • Mass and stiffness matrices are now defined alongside the discussion of normal mode vibrations, free vibrations, forced vibrations, absorbers, and dampers (Ch. 5).
  • FORTRAN computations have been replaced by MATLAB. FORTRAN plotting has been replaced by MATLAB plotting.
  • Introduction to Finite Element Methods (Ch. 10) now does computations completely in MATLAB. The section on generalized force proportional to displacement has been substantially expanded by detailed computation of rotating helicopter blades.
  • Problem sets have been added throughout.
  Features
  
  • NEW - Knock offs—Illustrates several methods for replacing ready made designs, i.e., rub-off, trace-off (using muslin, paper, or cellophane), use of measurements, following the grainlines, separating the garment along stitch lines, and tracing the cloth pattern shapes to paper.
  • NEW - Fitting corrections—Includes fitting corrections for the basic patterns. Explains how to modify the bodice to fit the different sizes of bust cups.
  • NEW - A unique section on patternmaking for bias-cut garments—Illustrates a procedure that guides the patternmaker in adjusting design patterns to offset stretch; integrated into chapters covering cowls and bias-cut dresses.
  • NEW - Revised drafting instructions and standard measurement charts—Provides a revised procedure for drafting the front and back bodice and the sleeve to reflect the measurements of the newer model forms
  • NEW - Constructed support for strapless designs—Expands upon discussion and includes an additional strapless foundation.
  • NEW - Bias-cut dresses—Emphasizes bias-cut dresses that cling to the figure, as influenced by Madeline Vionnett.
  • NEW - Advanced design projects—Adds one or two advanced designs to selected chapters.
  • A practical introduction to patternmaking—Opens the book with discussions on the workroom, the model form and measuring techniques, and how to draft the basic pattern set.
  • Complete coverage of the three steps of design patterns: dart manipulation, added fullness, and contouring.
  • Chapter projects—Includes a fashion sketch for each project with an analysis of the design, and focuses on pattern plot and manipulation for developing the patterns.
  Features
  
  • Comprehensive coverage of projections and sections of solids
  • Orthographic projections with explanations of how the three views are projected to obtain a three dimensional view
  • Dimensioning of drawing is comprehensively explained
  • A chapter on the use of AutoCAD for engineering drawing
  • Solved examples and problems for practice with solutions to the difficult ones
  Features
  
  • Worked Out Examples & Solved Problems
  • New! Challenging Problems Expand the Range of Homework Problems
  • New! Integrated Online Homework with OneKey which includes PH Grade Assist
  Features
  
  • Uniquely focuses on material deemed important by practitioners as typified by the Data Management Association (DAMA).
  • Topics are reinforced with principles from other IS courses, such as Systems Analysis and Design and Networking.
  Features
  
  • Much more than an Atlas - Combining more than 140 clear, detailed maps with fascinating information, the Longman School Atlas provides both a regional and thematic approach to world and Indian geography. State-of-art digital maps cover landscape, industry, land use, population, climate, and environmental issues. Accompanied by photographs, each with a descriptive text, and annotated diagrams designed to explain complex facts.
  • Linking places with themes - Major geographical themes are treated at global, continental, and regional levels to enable students to make comparisons between places and understand the unique features of each region in the world.
  • A fact-filled geographical resource - An exciting representation of how the world works, this atlas covers the Solar System, Earth's structure and geology, its climate, natural resources, population, trade, economy, tourism, communication, religion, and languages with relevant explanations. The illustrated country factfiles give brief profiles of all the world's countries - including information on their economy, and people, and society.
  • Easy access to information - Fully cross-referenced index containing over 6,000 entries, enabling users to quickly find the place they are looking for.
  Features
  
  • NEW–Earlier presentation of classes and objects (now in Chapter 3 - was in Chapter 8)–This coverage is also then integrated throughout the book in both examples and exercises, fully familiariziung students with the concept and get them thinking about objects everywhere.
  • NEW–Fully updated to Java’s J2SE 5.0 with coverage on all-new language features such as generics, scanner class, formatter class, autoboxing, etc.
  • NEW–Chapters on recursion and searching and sorting.
  • NEW–Several major new integrated case studies throughout the text reinforce fundamentals.
  • NEW-Time class (3 sections of Ch. 8).
  • NEW–Employee class (Ch. 9 & 10).
  • NEW–Gradebook class (Ch. 3-5 & 7).
  • NEW—DeitelMessenger instant messaging application (Ch. 24).
  • NEW–Two multi-tier Web apps - online survey and a guest book (Ch. 27).
  • NEW—Optional new streamlined OOD/UML case study on an ATM system (Chapters 1-8 and 10) that teaches the fundamentals of software engineering and OOD with the UML and replaces the outdated and overly long elevator case study.
  • NEW–Optional GUI and graphics track (Chapters 3 - 12) with additional coverage on GUI and graphics in later chapters.
  • NEW—Applets coverage was moved from Ch. 3 out to Ch. 20.
  • NEW–Text now includes a dependency chart to aid professors in working out a syllabus and an appendix on navigating the API documentation for students new to the material.
  • NEW—All new interior design that’s cleaner and easier to read.
  • Innovative Pedagogy–The DEITEL® signature Live-Code Approach presents each new concept in the context of a complete, working program, immediately followed by one or more windows showing the program's input/output dialog.
  • Syntax Coloring–Enhances the Live-Code Approach in full- color DEITEL® books; addressed through shading in one- and two-color DEITEL® books.
  • CD-ROM with every text.
  Features
  
  • NEW—Approximately 15% NEW problems.
  • Project problems that involve realistic structural systems
  • Over 100 photographs dispersed throughout the book
  • Expanded Chapter 1 on loadings—Includes a more detailed discussion of loadings.
  • A simple analysis of shear wall loadings.
  • Enhanced use of the computer program STRAN—Includes the construction of shear and moment diagrams for frames.
  • Expanded coverage of the matrix stiffness method.
  • Uses STRAN, or any other suitable structural analysis program, as a means to check the solutions of the problems.
  • Exceptional illustrations, photographs, and design elements.
  • Procedures for Analysis included in most sections of the text, along with example problems illustrating the procedures.
  • Realistic engineering situations—Clearly illustrated to show the necessary geometric relations and loads.
  Features
  
  • Accurate, well-researched and examination-oriented material
  • Selective groupings of information from which current affairs questions are most likely to be asked
  • Order form for an absolutely free supplement
  • A supplement that extends the longevity and usefulness of this digest by providing information on the Union Budget 2007-08, the Railway Budget 2007-08, and the Economic Survey 2006-07, along with covering all the relevant and latest information on the Indian economy, Indian polity and current affairs
  Features
  
  • NEW Updated material throughout Addresses industry trends and technological advances such as the explosive growth of mobile telephones, satellite services, and the wireless Internet.
  • NEW New information on wireless standards Includes expanded coverage of Wi-Fi and WiMax protocols.
  • Balanced coverage of technology and standards Provides a comprehensive guide to specific wireless standards, reflecting their importance in defining both available products and the direction of future research.
  • Comprehensive introduction to technology and architecture Reviews the components that characterize and differentiate wireless communication and networking, including frequency band, signal encoding technique, error correction technique, and network architecture.
  • Discussion of network types Examines the various types of wireless networks, such as satellite, cellular, fixed wireless access, and wireless LANs, including IEEE 802.11 and Bluetooth.
  • Review of current applications Discusses thekey technologies and applications that have been developed from wireless infrastructures, especially mobile IP and wireless Web access.
  • Topical, broad-based coverage Offers an extensive discussion of spread spectrum and satellite communications, fixed wireless access technology, and IEEE 802.16 standards.
  • Outstanding pedagogy Features chapter-ending problems, review questions, suggestions for further reading, and lists of relevant Web sites. The second edition also includes an extensive glossary, list of frequently used acronyms, and a bibliography.
  Features
  Unique Features:
  • Student friendly. Written in a lecture mode and conversational style. Classroom simulative.
  • Case study-centric and analysis oriented. A practical business-oriented analysis keeping in mind the real-world financial practices of blue-chip corporates.
  • Enriched by my own industry experience, independent thinking and research on the subject resulting in providing a practitioner’s perspective and making the text thoroughly enjoyable.
  • Thorough discussion on Conceptual Framework of Financial Statements and contemporary issues such as Generally Accepted Accounting Principles (GAAPs), Valuation of Assets Under Finance Lease, Intangible Assets, Amortisation and Asset Impairment.
  • Accounting Standards interwoven with the text throughout the book, in a non-technical language to the extent possible, instead of bundling them in a separate chapter with the objective of making their understanding more and more contextual and enjoyable.
  • Thorough coverage of Significant Accounting Policies and Notes to Accounts, Auditors’ Report, Directors’ Report, Corporate Governance Report, Management Discussion and Analysis Report, Quality of Earnings, Window Dressing, and Information from Sources Other Than Corporate Annual Reports.
  • A systematic, organised and integrated reading and understanding of financial statements and reports through the case of Nestle India Ltd., based on its external annual financial reporting, integrated with the text throughout the book.
  • A model developed for a strategic analysis and interpretation of the annual report comprising an integration of financial, qualitative and quantitative information with the objective of giving recommendations to the management on strategic issues emanating out of analysis and suggesting more transparency in financial reporting.
  • Nestle’s full annual report analysed as per the said model in Chapter 21. Special emphasis laid on contemporary financial issues such as Segment Reporting, Related Party Disclosures, Earnings Per Share, Impairment Loss, Accounting for Taxes on Income and Contingency Provision, and analysed threadbare.
  • Innovative analytical techniques like Per Employee Analysis and Per Equity Share Analysis introduced.
  • Detailed discussion on Global Financial Reporting.
  • Coverage of Emerging Dimensions in Financial Reporting, that is, Value Reporting™ comprising Intangible Asset Scorecard, Human Resource Accounting, Value-added Statement, Brand Valuation, Balance Sheet Including Intangible Assets, Economic Value-Added (EVA®) Statement, Enterprise Value and Current-cost-adjusted Financial Statements.
  Outstanding Pedagogical Features: The outstanding pedagogical features in the book have been designed to chart a clear and well-targeted route map for students’ understanding and knowledge enhancement. These features are:
  • Chapter Openers
  Chapter Objectives
  • Bird’s Eye View Box
  • Website Resource Box
  • Publication Resource Box
  • Before You Move Further, Stop... Box
  • Research in Financial Reporting
  • Examples of Leading Companies in the Running Text
  • Icons with Illustrations
  • Chapter Illustrations
  • Case Studies
  • Corporate Financial Practices
  • Corporate Window Dressing/Creative Financial Practices
  • Exhibits
  • Computational/Numerical Illustrations
  • Analytical Illustrations
  • Integrated Project
  • Keywords
  • References
  • Chapter-end Exercises
  • Case Studies
  • Integrated Group Projects
  • Computational/Numerical Exercises
  • Analytical Exercises
  • WAC (Written Analysis and Communication) Exercises
  • MOC (Managerial Oral Communication) Exercises
  • Capitaline Plus/CMIE Prowess Data Features
    
    • Indian context in text and cases
    • 20 case studies covering problem situations in all areas of logistics mix
    • Strategic, tactical, control, and operational issues raised in cases
    • Separate chapters on technologies used in logistics operations and government policies and regulatory framework for the logistics industry in India.
    Features
    
    • Basic concepts explained in a very lucid and simple way so that even a beginner has no difficulty in grasping the fundamental concepts
    • Fully worked-out solutions to a large number of problems
    • Problems categorized into various types and working rules for solving them provided
    • Practice exercises covering all the topics in each chapter provided at the end.
    • A smart table in the beginning to inform the student on the number of questions asked from various topics in IIT(Screening), AIEEE(CBSE), CEE(Delhi) and UPSEAT
    • Most of the problems asked at different competitive examinations worked out
    • Ten Model Test Papers based on different competitive examinations provided at the end to facilitate students to understanding the pattern and the type of questions asked in different examinations.
    Features
    
    • Systems in Sync summarize, illustrate, and explain the interrelationship of all body systems.
    • Homeostatic Imbalance icons and end-of-chapter At the Clinic sections address the needs of career-oriented, one-semester anatomy and physiology students.
    • Focus on Careers sections use interviews with working professionals to show how anatomy and physiology is important in a wide range of allied health careers.
    Student CD-ROM Four colour
    Features
    
    • New section on the role of IT and risk management for each supply-chain driver
    • Quantitative exercises at the end of each chapter
    • Extensive use of Excel to illustrate all solution methodologies for network design, demand and supply planning, inventory and transportation management
    • Text supported by Indian case studies and caselets
    • Concepts explained with the help of Indian examples, where required
    • Key supply-chain matrices added to the discussion of drivers of supply-chain performers.
    Features
    
    • Forceful discussion on the theory of constraint that explains how to identify and manage bottlenecks, with case studies.
    • Fresh managerial practice examples on lean systems with poka-yoke methods, the Five-S concept, and value-stream mapp Paperbacking.
    • Introduction of six ‘managerial challenge’ cases with accompanying video footage.
    About the Authors
    Lee J. Krajewski, University of Notre Dame. Larry P. Ritzman, Professor Emeritus at the Ohio State University and Boston College. Manoj K. Malhotra, University of South Carolina. Features
    
    • New chapter on emotions and moods
    • New sections ‘Job satisfaction and workplace deviance’ and ‘What causes job satisfaction’?
    • New material on equity and justice theory
    • Updated with recent research – both Indian and Asian
    • Text supported by Indian examples
    • Indian examples in OB in ‘News and International OB’
    • Specific organizational applications, Indian and Asian
    • Ethics and issues at work in an Indian perspective
    • Indian cases and caselets
    • Topics like call centres in India, recruitment and selection- changing trends, outsourcing in Asia and India, and restructuring of Indian organizations - challenges and response, included
    About the Authors
    Steven P. Robbins Ph.D. University of Arizona Professional Experience Academic Positions: Professor, San Diego State University, Southern Illinois University at Edwardsville, University of Baltimore, Concordia University in Montreal, and University of Nebraska at Omaha. Research: Research interests have focused on conflict, power, and politics in organizations, behavioral decision making, and the development of effective interpersonal skills. Books Published: World's best-selling author of textbooks in both management and organizational behavior. His books are used at more than a thousand U.S. colleges and universities, have been translated into 16 languages, and have adapted editions for Canada, Australia, South Africa, and India. Timothy A. Judge Ph.D. University of Illinois at Urbana-Champaign Professional Experience Academic Positions: Matherly-McKethan Eminent Scholar in Management, Warrington College of Business Administration, University of Florida, Stanley M. Howe Professor in Leadership, Henry B. Tippie College of Business, University of Iowa, Associate Professor (with tenure), Department of Human Resource Studies, School of Industrial and Labor Relations, Cornell University, Lecturer, Charles University, Czech Republic, and Comenius University, Slovakia, Instructor, Industrial/Organizational Psychology, Department of Psychology, University of Illinois at Urbana-Champaign. Research: Dr. Judge’s research interests are in the areas of personality and individual differences, leadership and influence behaviors, internal and external staffing, and job attitudes. Recipient of three gold medals and national scholarships, Dr Seema Sanghi completed her M.A. in Psychology in 1984 and thereafter Ph.D in Psychology from University of Rajasthan. Dr Sanghi’s research has been in the field of job values, job satisfaction, personal adjustment, need pattern, ethical issues, motivational climate, motivational complexity, managerial style, competency model, competency mapping, trans-cultural managerial competencies, personality assessment, cross-cultural issues and women management. She has handled international research projects in collaboration with B-Schools in U.K. She has contributed more than 80 articles and research papers in magazines and Journals of national and international repute. Her book Towards Personal Excellence after success in US & UK was translated into Chinese. Another book – Handbook of Competency Mapping is also very well received. Her latest book (edited) is Institutional Governance. Features
    
    • Theme examples of existing systems—Contained in each chapter.
    • Multiple-input, Multiple-Output (MIMO) —Provides the first text that treats MIMO and space-time coding techniques at an introductory level.
    Features
    
    • This book brings scholarly research into the course, which can be demonstrated via the scholarly and practitioner-oriented bibliographic sources from a broad set of disciplines including auditing, cognitive psychology, communication, education, human performance, human resources management, industrial and organizational psychology, information systems, international business, management, marketing, organizational behavior, public administration, social psychology, sociology, and strategy.
    • The author integrates discussion of Performance Management within the broader organizational context including strategic considerations
    • The author includes topics not typically covered in performance appraisal books including team performance management (Chapter 11), the link between performance management and organization- and unit-level goals and strategies (Chapters 1 and 3), the link between performance management and employee development (Chapter 8), the link between performance management and coaching and feedback (Chapter 9), the link between performance and rewards (Chapter 10), and legal issues (Chapter 10).
    • Over 30 integrative cases address the design and implementation of various aspects of performance management systems in a diverse set of organizations and industries.
    Features
    
    • Includes many new examples and functions.
    • Introduces important new design patterns for effective object-oriented development.
    • Thinking in objects—Helps students learn how to think in terms of object-oriented technologies, so they can understand the design of object-oriented applications before they start to code.
    • Up-to-date coverage of Internet, database, and enterprise applications for object technology—Includes detailed chapters on the application of object technology in real-world business environments.
    • Updated chapter on objects, XML and Web services—Explains how to use object technology to build applications that utilize increasingly widespread XML technologies and leverage the important Web services paradigm.
    • Author is an expert object-oriented trainer and teacher—Author Matt Weisfeld has personally taught thousands of programmers the fundamentals of object technology using the materials in this book.
    • Downloadable examples and code samples—All code examples can be downloaded from the book's companion Web site.
    Features
    
    • The core concepts are discussed in three steps: 1) first model and understand the process and its flows, 2) then study causal relationships between process structure and certain performance metrics, and 3) formulate implications for managerial actions by filtering out managerial levers ("process drivers") and their impact on process performance.
    • The objective of this book is to show managers can control process structure and process drivers to achieve desired business process performance.
    • Uses a process view as the unifying paradigm to focus on the essence of operations.
    About the Authors
    Ravi Anupindi, Sunil Chopra, Sudhakar D. Deshmukh, Jan A. Van Miegham and Eitan Zemel are at Kellog Graduate School of Management in Northwestern University.Features
    
    • The book is written from the perspective of the firm competing in international markets.
    • Focus on SMEs as global market players.
    • Focus on SMEs as subsuppliers on the global market.
    • Value chain approach.
    • Covers hot topics like Internet marketing and use of Internet in global market research.
    Features
    
    • Expanded coverage on asset-backed securities.
    • Cover commercial mortgage-backed securities; collateralized debt obligations; and credit derivatives.
    • Excerpts from weekly trade publications—As a component of end-of-chapter questions.
    • Latest analytical techniques for valuing complex bond structures
    • Discussion of interest rate derivative instruments. Portfolio strategies employing interest rate derivatives.
    Features
    
    • Client-side technology is covered including HTML, XHTML, CSS, JavaScript, Java applets and XML.
    • Server-side technology is covered including ASP.NET using C#, Perl/CGI, PHP, Java servlets and JSP.
    • A chapter on Web access to relational databases using MySQL with Perl, PHP, and Java servlets.
    • A Brief Introduction to Java Appendix is included for C++ programmers.
    Features
    
    • NEW - Coverage of oxidation-reduction reactions.
    • NEW - Updated and reorganized material throughout—Includes recent literature references.
    • NEW - Web-based problems.
    • NEW - Problems using software for molecular orbital calculations.
    • Excellent, balanced coverage of core principles and theory.
    • Integration of symmetry arguments throughout—Emphasizes symmetry more than other inorganic texts.
    • Many problems at the end of each chapter—Including some from the recent literature.
    • Worked examples in most chapters.
    • Exercises in most chapters.
    • Strong molecular symmetry/group theory coverage.
    • Strong molecular-orbital approach.
    • Special topic coverage—e.g., organometallic, solid-state chemistry, bioinorganic, and environmental inorganic.
    Features
    
    • Provides an updated and comprehensive study of direct tax laws including tax planning.
    • Highlights prospective amendments, using the icon A.Y 2008-2009.
    • Uses flow charts and tables for conceptual clarity.
    • Presents latest judicial milestones in Landmark Judgements.
    • Includes numerous examples illustrating specific points of law in a simple manner.
    • The Examination Review section contains solved problems from various professional examinations.
    • Exhaustive practicals provide a thorough overview of laws discussed in various chapters.
    • Includes analytical judicial pronouncements to promote deep understanding of tax laws.
    • Is invaluable as a reference for professionals.
    About the Authors
    B.B. Lal is a former reader at the Department of Commerce, PGDAV College, University of Delhi. He has over 40 years of teaching experience in income- tax law and has taught the subject at the University of Delhi, South Campus, the Institute of Companies Secretaries of India (New Delhi), and the Northern Regional Council of the Institute of Chartered Accountants of India. N. Vashisht is an alumnus of the University of Delhi and a Fellow of the Institute of Chartered Accountants of India. He has over 15 years of experience in Indian and international taxation. Features
    
    • Clear and simple language which keeps the Indian readership in mind.
    • Over 200 additional solved problems and solutions to exercises provided.
    • Rearranged text that conforms to the syllabi requirements of Indian universities.
    • Currency (dollar) converted to rupees for better understanding
    Features
    
    • Integration of strategic HR and the HR scorecard - Integration in every chapter Provides specific, actionable explanations and illustrations showing how to measure HR's effectiveness and overall value creation strategy.
    • Know your employment law - Contained in each chapter. Emphasizes managers' need for a solid knowledge of employment law, and the legal implications HR related decision have.
    • Ethics, justice and fair treatment in HR management chapter - Explains the meanings of ethics and fair treatment at work, and how HR managers can support the twin goals of improving ethical behavior and fair treatment in their companies.
    Features
    
    • Nearly 1,400 practice questions.
      
    • Unique in featuring a robust section on both LR and DI.
      
    • Includes a full chapter on DS (Data Sufficiency).
      
    • Three levels of practice questions¬¬—foundation, moderate and advanced—that help students develop skills like visualization of variables, time management, stress handling and mental imaging.
      
    • A unique feature, called Flaw Detector, that helps students avoid the “that’s-an-obvious- answer” approach.
      
    • Five bench-marking tests provided for self-evaluation.
      
    • Analysis and solution of the last six years’ CAT exam questions.
    Features
    
    • Simple to understand and easy to retain.
    • Flow charts and tables sharpen understanding.
    • Graded and point-wise examples to bridge the gap between theory and practice.
    • Self-explanatory approach in numerical problems.
    • Numerous examples to illustrate intricate points of law.
    • Carefully worked-out Practical Problems at the end of each chapter.
    • Graded and comprehensive trial exercises at the end of each chapter.
    • Problems from professional examinations, solved in accordance with latest law provisions, included in the Examination Review section at the end of the book.
    About the Authors
    B. B. Lal is former reader at the Department of Commerce, PGDAV College, University of Delhi. He has over 40 years of teaching experience in income-tax law and has taught the subject at the University of Delhi, Institute of Company Secretaries of India (New Delhi) and the Northern Regional Council of the Institute of Chartered Accountants of India. N. Vashisht is an alumnus of the University of Delhi and a fellow of the Institute of Chartered Accountants of India. He has over fifteen years of experience in Indian and international taxation N. Vashisht is an alumnus of the University of Delhi and a Fellow of the Institute of Chartered Accountants of India. He has over 15 years of experience in Indian and international taxation. Features
    Accurate, well researched and examination oriented, this bestseller will help you master the subject of “general knowledge” for various competitive examinations.
    • Based on the current trends in general knowledge questions set by the UPSC, SSC, Banking Services, Railway Recruitment Boards, and central and state recruitment bodies.
      
    • Includes ample practice exercises for each subject area and a comprehensive question bank for practice.
      
    • Up-to-date national and international “Current Affairs” section.
    Features
    
    • A comprehensive tutorial to the C# programming language, for programmers who are new to C# and to object-oriented programming
    • Uses the Deitel's signature "live code" style, where every programming concept is explored in the context of a complete working program, not a code fragment
    • Covers everything from C# fundamentals to advanced .NET topics
    About the Authors
    Harvey M. Deitel and Paul J. Deitel are the founders of Deitel & Associates, Inc., the internationally recognized programming languages content-creation and corporate training organization. Together with their colleagues at Deitel & Associates, Inc., they have written many international best-selling programming languages textbooks and professional books that millions of people worldwide have used to master C, C++, Java™, C#, XML, Visual Basic®, Perl, Python, and Internet and Web programming.Features
    
    • More than 16 million licenses of Crystal Reports have been shipped to date
    • Includes up to date information on the newest features to be added to Release 2, including dynamic and cascading parameters and advanced Microsoft Office integration
    • Authors are Business Objects insiders with unique perspecitve on real-world implementation of Crystal Reports
    Features
    
    • Learn to develop embedded systems using the Linux operating system
    • Provides the broadest coverage of topics that a developer needs to understand in order to be successful developing with embedded Linux.
    • Special emphasis placed on the Busybox package, which is rapidly emerging as a popular replacement for traditional Linux utilities in an embedded environment.
    Features
    
    • Strictly aligned to the prescribed syllabus
    • More than 4,500 problems for practice
    • Topical breakup of questions in every
    • Original questions from the last five years’ exams included
    Features
    An indispensable guide to mastering General Knowledge for
    • UPSC Civil Services.
    • Combined Defence Services (CDS) and National Defence Academy (NDA).
    • Railway Recruitment Boards and Special Class railway Apprentices
    • Indian Forest Services.
    • Engineering Services. Bank Probationary Officers.
    • LIC, GIC, AAOs, RBI Grade ‘A’ and ‘B’, other Administrative Officers examinations.
    • MBA, MCA, BCA, BBA entrance tests.
    • State Civil Services and other competitive examinations.
    Features
    
    • NEW - Uses OpenGL as the supporting software—An appendix explains how to obtain it (free downloads) and how to install it on a wide variety of platforms.
    • NEW - Uses C++ as the underlying programming language—Introduces useful classes for graphics, but does not force a rigid object-oriented posture.
    • NEW - Earlier and more in-depth treatment of 3D graphics and the underlying mathematics.
    • NEW - Updates all content to reflect the advances in the field.
    • NEW - Extensive case studies at the end of each chapter.
    • NEW - A clearer flow of ideas from first principles to the techniques of graphics—Develops the underlying mathematics from first principles.
    • NEW - A powerful Scene Design Language (SDL) is introduced and described; C++ code for the SDL interpreter is available on the book's web site.
    • NEW - An Appendix on the PostScript language shows how this powerful page layout language operates.
    • Carefully lays out the links between a concept, underlying mathematics, program coding, and the result—e.g., the use of vectors in graphics, the underlying theory of transformations, the mathematics of perspective projections, etc.
    • An abundance of state-of-the-art worked examples—Relates them to things students frequently see on the Internet.
    • Numerous practice exercises (approx. 30 per chapter).
    Features
    
    • Managerial orientation—Includes Managerial Issues sections featured in the final section of every chapter.
    • Finance-marketing interdisciplinary approach—Relates to Accounting, Information Systems, Human Resources Management, Psychology, and the legal field.
    • Integrated systems—Emphasizes those systems that support the enterprise and supply chain management.
    • Extensive pedagogy—Includes Chapter Outlines, Learning Objectives, Opening Vignettes, Application Cases, Insights and Additions, Exhibits, Review Questions, Marginal Glossary and Key Terms, Chapter Summaries, and end-of-chapter exercises.
    Features
    How companies that earn "share of heart" and not just share of wallet are leading the greatest transformation in capitalism since Adam Smith
    • See how world-class companies like Whole Foods, IKEA, and Costco are writing the new rules of capitalism.
    • Discover why today's most socially-responsible companies are blowing away the S&P 500 averages, year after year!
    • Learn from powerful examples to deliver the emotional, experiential, and social value your stakeholders demand.
    About the Authors
    Rajendra S. Sisodia, professor of marketing and founding director of the Center for Marketing Technology at Bentley College. He has a Ph.D. in marketing and business policy from Columbia University. David B. Wolfe, an internationally recognized customer behavior expert in middle-age and older markets. Dr. Jagdish N. Sheth is a world-recognized authority on global competition, strategic thinking, and customer relationship management. Dr. Sheth is Charles H. Kellstadt Chair of Marketing Strategy in the Goizueta Business School at Emory University. He has served as a distinguished faculty member at the University of Southern California, the University of Illinois, Columbia University, and the Massachusetts Institute of Technology. Dr. Sheth has published more than two dozen books and hundreds of research papers in different areas of marketing and business strategy; many are considered classics in their fields. His books include The Rule of Three: Surviving and Thriving in Competitive Markets and Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (both co-authored with Rajendra S. Sisodia). With Banwari Mittal, he co-authored ValueSpace: Winning the Battle for Market Leadership. He also co-authored Clients for Life with Andrew Sobel. His latest book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Wharton School Publishing), was co-authored with Rajendra Sisodia and David Wolfe.Features
    
    • Heads Up section at the beginning of each chapter illustrates why students need to know about the upcoming chapter and how this knowledge will help them in their future careers.
    • Digital Portfolio section in the text and on the Companion Web Site shows students how to build a digital portfolio that demonstrates their business and software skills to future employers.
    • Business Process Emphasis. Shows students how firms need to change their processes and management behavior in order to reap the benefits of new systems and technologies.
    Features
    
    • Contains a wealth of worked examples, demonstrating theory in practice
    • Hundreds of end-of-chapter problems test knowledge and allow students to practice solving problems
    • Highlighted key equations, summaries of formulae and key terms and concepts aid the student in locating most important information and is useful for revision.
    • SI units used throughout.
    Features
    
    • The text offers complete coverage of cutting-edge techniques and concepts including Bioinformatics, Proteomics, and Genomics, as well as detailed information on agricultural, medical, forensic, and regulatory issues that impact the biotechnology industry.
    • Complete chapters are dedicated to Ethics in Biotechnology, Bioremediation, Aquatic Biotechnology, and Regulatory Biotechnology.
    • In addition, ethics is incorporated throughout the text.
    • Career Profile Boxes in each chapter introduce students to different career paths in the biotechnology industry and provide detailed information on job functions, salaries, and guidance for preparing to enter the workforce.
    • You Decide Boxes in each chapter stimulate ethical discussion by giving students questions and information relating to the social and ethical implications of biotechnology and regulations.
    • Tools of the Trade Boxes provide details on modern techniques and methods related to each chapter's content and the biotech industry.
    Features
    
    • Excellent description of the history of bank regulation and Basel II. (a) Provides history of bank regulations and highlights reasons for its importance (b) Gives students perspective on changing regulations (c) Keeps students knowledge current for application in the work environment.
    • Copulas are explained in a relatively unsophisticated way that readers can understand. This brings the student to an understanding of how to quantify how two or more variables depend on each other in a way that is tangible and memorable. Copulas by way of a previous understanding of correlations, distributions, and factor models.
    • Discussion of operational risk, model risk, liquidity risk, economic capital and RAROC.
    Features
    
    • Can be used in any course in which students make presentations.
    • Concise and easy to read.
    • Full of clear, practical useable tools and techniques.
    • Up-to-date, cutting-edge concepts.
    • Great reference guide to keep of both students' and professionals' desks.
    Features
    
    • Clear - The format of the text makes it easy to read and to skim. The tone is direct, matter-of-fact, and nontheoretical.
    • Concise - The book summarizes results and models culled from thousands of pages of text and research. The author omitted bulky examples, cases, footnotes, and exercises.
    • Practical - This book includes only information that professionals will find useful.
    Features
    
    • Will be the first complete, up-to-date book on Java EE 5. Sun is timing final release of EE 5 to coincide with our pub date.
    • Java EE 5 now provides tools for SOA and Web 2.0 application development.
    • Troublesome boiler point code from previous versions is gone making Java EE 5 easier to use than ever.
    About the Authors
    Eric Jendrock leads Sun's Java EE Tutorial and Java WSIT Tutorial teams. Jennifer Ball has documented JavaServer Faces technology, the Java2D API, deploytool, and JAXB. Debbie Carson documents the Java EE, Java SE, and Java WSIT platforms. Ian Evans documents the Java EE and Java Web Services platforms, and edits Java EE platform specifications. Scott Fordin has written numerous articles and Sun guidebooks on Java, XML, and web service technologies. Kim Haase documents the Java EE platform and Java Web Services, including Java Message Service (JMS), Java API for XML Registries (JAXR), and the SAAJ. Features
    
    • A curtain raiser on various MBA entrance examinations in the beginning of the book to guide the students.
      
    • More that 5000 solved problems to develop problem solving skills.
      
    • Plenty of short cut methods covering each and every kind of questions asked in competitive exams. Every short cut method explained with the help of illustrative examples.
      
    • Model Test Papers based on different MBA entrance examinations provided at the end.
      
    • Practice exercises covering all the topics in each chapter provided at the end for self-assessment.,br>
    • Large number of problems asked in competitive exams included in every chapter with explanatory answers.
    Features
    
    • In appropriate chapters, we have added a discussion on the question geographic factors in international business.
    • Examples of geographic variables discussed are country location, location of population and population segments within countries, size of countries, natural resources and barriers, climate, and country size.
    • Highlights for students the importance of considering geography in making business decisions.
    • We use a point-counterpoint style to highlight the diversity of perspective that managers use to make sense of vital issues in international business.
    About the Authors
    John D. Daniels, the Samuel N. Friedland Chair of Executive Management at the University of Miami, received his Ph.D. at the University of Michigan. His dissertation won first place in the award com¬petition of the Academy of International Business. Since then he has been an active researcher. He was formerly director of the Center for International Business Education and Research (C1BER) at Indiana University and holder of the E. Claiborne Robins Distinguished Chair at the University of Richmond. Lee H. Radebaugh, is the KPMG Professor and Associate Director of the MBA Program at Brigham Young University. He received his MBA and doctorate from Indiana University. He taught at the Pennsylvania State University from 1972 to 1980. He also has been a visiting professor at Escuela de Administracion de Negocios para Graduados (ESAN), a graduate business school in Lima, Peru. In 1985, Professor Radebaugh was the James Cusator Wards visiting professor at Glasgow University, Scotland. His other books include International Accounting and Multinational Enterprises (John Wiley and Sons, 4th Edition) with S.J. Gray; Introduction to Business: International Dimensions (South-Western Publishing Company) with John D. Daniels; and seven books on Canada-U.S. trade and investment relations, with Earl Fry as co-editor. Daniel P. Sullivan, an Associate Professor of Management at the Alfred Lerner College of Business of the University of Delaware, received his Ph.D. from the University of South Carolina. He researches a range of topics, including Globalization and Business, International Management, Global Strategy, Competitive Analysis, and Corporate Governance. His work on these topics has been published in leading scholarly journals, including the Journal of International Business Studies, Management International Review, Law and Society Review, and Academy of Management Journal. In addition, he has served on the editorial boards of Journal of International Business Studies and Management International Review. Features
    
    • Beyond the Headlines: As Social Psychologists See It” takes real-life news events and examines them from the field of social psychology. This feature illustrates how the topics can be app Paperbacklied to many aspects of human behavior. These have all been rewritten for this edition.
    • Ideas to Take with You," at the end of every chapter, highlight important concepts that impact students daily lives.
    • "Connections tables” at the end of every chapter help explain the relationship between certain topics within the field of social psychology. “Critical Thinking” questions follow the “Connections” tables.
    • “Key Points” at the end of every major section help students understand what they have read and key terms in bold help students look for definitions .Chapter summaries, called “Summary and Review of Key Points” help students assess what they have read.
    Features
    
    • Covering the many types and forms of change, and the many issues and problems that surround change.
    • The integrating theme of organizational design and change issues is illustrated by one company example.
    • Ethical Dimension — This feature allow students, individually or in groups, to debate the ethical dilemmas that confront managers during the process of organizational design and change.
    Features
    
    • Creating value for customers in order to capture value from customers in return.
    • Building and managing strong, value-creating brands.
    • Managing return on marketing to recapture value.
    • Harnessing new marketing technologies.
    • Marketing in a socially responsible way around the globe.
    Features
    
    • Unique workbook pedagogy with hands-on exercises, programming projects, and a free Web-based training module.
    • Teaches all Oracle PL/SQL skills you need -- using hands-on, real-world labs, exercises and projects.
    • Based on authors' successful instruction experience at Columbia University School of Continuing Education.
    Features
    
    • Students observe and learn how management theory can be applied to actual individual manager’s dilemmas. This real world connection helps students realize that there are a number of responses to any one dilemma they will likely encounter in their own professional lives.
    • NEW- Continuing Case: Concluding each of the six parts in the book, you’ll find a continuing comprehensive case that follows the challenges managers face at Starbucks.
    Features
    
    
    • More than 3,500 MCQs
    • Strictly according to the most recent syllabus
    • Based on previous years' original question papers
    • Special focus on the GK section
    • Web supplements available
    Features
    
    • Modern, balanced coverage combines a focus on long-run issues with analysis of short-run concerns, like business cycle fluctuations and stabilization policy.
    • Real-world applications connect theory to practice and a rich variety of examples illustrate key economic concepts at work.
    • Reliance on a set of core beconomic ideas is perfect for those looking for broad real-world applicability.
    • Learning tools for students aid comprehension and application.
    Features
    
    • Shows developers 50 specific, practical ways to improve their C# programming skills.
    • Helps developers avoid the common pitfalls that others have had to learn the hard way.
    • Part of Scott Meyers' Effective Software Development Series, in the proven format of Effective C++ and Effective Java.
    Features
    
    
    • Up-to-date treatment of Web security discusses the two most important Web security standards—SSL/TLS and SET.
    
    
    • Unified presentation of intruders and viruses shows students the distinct threats and similarities of hackers and viruses, in order to promote a greater understanding of both topics.
    
    
    • Coverage of both PGP and S/MIME for electronic mail security familiarizes students with the two most important approaches to e-mail security, enabling them to gain an understanding of both schemes at a detailed technical level.
    
    
    • Treatment of firewalls explores this integral part of any network security capability.
    
    
    • Concise overview of cryptography, authentication, and digital signatures gives students a solid yet concise look at the fundamental algorithms and techniques underlying network security.
    
    
    • Chapter-end homework problems introduce students to new concepts and techniques, and reinforce material in the text with more than 100 problems.
    
    
    • Optional research projects guide students, via a series of assignments, through researching a particular topic on the Internet and writing a report.
    Features
    
    
    • This text provides five chapters covering the many types and forms of change, and the many issues and problems that surround change.
    • Integrated theme of Design & Change — The integrating theme of organizational design and change issues is illustrated by one company example, Amazon.com particularly those that relate to the theme of new information technology.
    • Practicing Organizational Theory — These class tested experiential exercises are designed to give students hands-on experience doing organizational theory. Each exercise takes about 20 minutes of class time. The instructor’s manual supports faculty in using these exercises in the classroom.
    • Ethical Dimension — Thisfeature allows students, individually or in groups, to debate the ethical dilemmas that confront managers during the process of organizational design and change.
    • End of text Cases — The cases at the end of the text were specifically created to generate class discussions. Used in conjunction with the book's chapters they enrich students’ understanding of organizational theory concepts. Detailed, author written instructor notes available in the Instructor Manual guide you in using the materials in your classroom.
    Features
    
    • NEW Chapter Opening Vignettes are all updated and highlight titans of retailing.
    • Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
    • NEW Cases! 30 shorter cases, as well as 8 comprehensive cases. Every case is based on real companies and real situations. Among the popular companies featured in the cases are Abercrombie's Ruehl No. 925, Albertson's, Amazon.com, Bed Bath & Beyond, Ben & Jerry's, eBay, Home Depot, Limited Brands, Neiman Marcus, Netflix, Sony, Starbucks, Stop & Shop, Subway, and Trader Joe's.
    Features
    
    • NEW - "Holistic marketing" coverage- Explores the emerging concept that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.
    • NEW - Modular Organization- Kotler and Keller focused on preserving the strengths and core topics, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into seven parts of related material, a more modular approach, instructors have greater flexibility.
    Features
    Expanded coverage of the Advanced Encryption Standard (AES) is offered.
    • NEW-New material includes coverage of Public Key Infrastructure (PKI), distributed denial of service (DDoS), and common criteria for information technology security, which is a standard for trusted computer systems.
    • NEW-Programming assignments found at the end of each chapter can be programmed in any language.
    • NEW-A new set of laboratory exercises has been added to the instructor package, adding a new dimension to what can be offered to the instructor.
    Features
    
    • A curtain-raiser on various competitive examinations is presented in the beginning of the book
    • More than 5000 solved problems are included
    • Each chapter contains concise definitions and explanations of fundamental principles, further augmented with illustrative examples
    • Numerous short-cut methods are included for nearly all types of questions asked in competitive examinations
    • Model test papers based on different competitive examinations provided
    • Practice exercises covering all the topics in each chapter provided at the end for self-assessment
    • A large number of problems asked in competitive examinations included in every chapter with explanatory answers
    Features
    
    • This book includes not only traditional topics such as personality, motivation and leadership; but also cutting-edge issues such as emotions, trust, negotiation, and knowledge management.
    • The topics of globalization and cross-cultural differences, diversity, and ethics are integrated throughout. Rather than being presented in stand-alone chapters, these topics have been woven into the context of relevant issues.
    • There is a strong focus on making sure that readers see the link between OB theories, research, and implications for practice. It's about using theory to better explain and predict the behavior of people in organizations.
    Features
    
    • NEW - In-depth discussion of molecular biology of hormone receptors and the molecular basis for numerous endocrine disorders (diseases).
    • NEW - Examination of several recently discovered hormones.
    • NEW - New figures.
    • Author's expertise—Harnesses the author's extensive research in the field of melanotropins and vertebrate pigmentation, particularly in relationship to the control of melanocyte stimulating hormone secretion and the mechanisms of action of the melanotropins.
    • Each chapter is consistently organized to provide information on the following aspects of endocrine physiology—(1) Introduction and Historical Perspective; (2) Origin; (3) Biosynthesis; (4) Chemistry; (5) Secretion; (6) Circulation and Metabolism; (7) Physiological Roles; (8) Mechanisms of Action; (9) Pathophysiology; (10) Comparative Endocrinology.
    • Up-to-date coverage of the following topics:
    • Thyroid hormone action. Reviews the latest model and includes recent data on the developmental biology of catecholamine biosynthesis within adrenal chromaffin tissue and sympathetic neurons.
    • Genetic and congenital defects. Insight provided into those that affect normal growth and development of the human reproductive systems.
    • Neuropeptides. Explores the emerging understanding of the importance of neuropeptides to endocrine system function.
    • New discoveries in the areas of endorphins, brain peptides, gases as novel neurohormones, etc.
    • Emphasizes that both a hormones method of delivery and its source are of great physiological significance.
    • Special reference to the roles of chemical messengers in the control of homeostatic systems—In the overall discussion of homeostasis.
    • Coverage of the most recent surgical and histological techniques—As well as the more classical methodologies.
    • Emphasis on the evidence supporting the neurovascular hypothesis in discussion of the role of the endocrine hypothalamus.
    • Traces the evolution of hormone structure—In relation to the comparative endocrinology of neurohypophysial hormones.
    Features
    
    • Over 5000 MCQs
    • Based on the current trends of GK questions set by various central and state recruitment bodies
    • More than 1500 MCQs on science and technology
    • Topic-wise arrangement of questions
    • Different types of MCQs, such as assertion-reasoning(AR), match-the-column, and figures/maps-based problems, dealt with in separate groupings
    • Web support available
    Features
    
    
    • More than 2,500 practice questions
    • Strictly based on the syllabus and recent trends
    • 2007 question paper and 3 previous years' question papers included
    • Practical tips on how to prepare for the exam
    • Comprehensive coverage of all topics
    • Web support available
    Features
    
    • Keeps readers up-to-date with ever changing PC hardware standards and technologies.
    • This classic has outlasted its competition and now stands alone as the de facto PC hardware reference.
    • No other book offers information this well researched, assembled and put into context.
    Features
    
    
    • Based on the current trends in general knowledge questions set by the UPSC, SSC, Banking Services, Railway Recruitment Boards, and central and state recruitment bodies
    • Includes ample practice exercises for each subject area and a comprehensive question bank for practice
    • 1,000 Multiple Choice Questions. Many new questions added.
    • Up-to-date national and international "Current Affairs" section.
    Features
    
    
    • For courses in Business Communication and Business Writing.
    
    
    • Sample documents with annotated comments is offered extensively throughout the book, these provide wide selection of high quality, real company sample letters, memos, e-mails, and instant messages collected by the authors in their consulting work, occasionally accompanied by a 3-step writing-process graphic for students to use as models.
    
    
    • NEW: Increased coverage of listening and teams-Expands the coverage of listening by more than 50%, and presents the latest information on listening skills, including the tendency to prejudge, cultural and language barriers, and short-term memorization techniques that boost retention and reduce misinterpretation.
    
    
    • Peak Performance Grammar and Mechanics tool-Allows students to take pretests, follow-up tests, and advanced tests for skill improvement in mechanics and specific parts of speech.
    
    
    Features
    
    • A central theme of economic reforms and the performance of the Indian economy since 1991, with each chapter written by specialists in the area
    • Wide coverage and a critical and in-depth analysis of the developments in all major sub-sectors of the Indian economy (1991 – 2008)
    • An objective assessment of the reforms, presenting the positive as well as negative aspects of the developments
    • Designed as an entry-level reader, geared toward UG and PG courses in economics
    Features
    
    
    • Signature Live Code™ Approach which Enables students to confirm that programs run as expected.
    
    
    • Use of UML™ 2 industry-standard graphical language for modeling object-oriented systems.
    
    
    • Contains an extensive OOD/UML 2 case study on developing an automated teller machine (ATM).
    Features
    
    • Book caters to the needs of persons appearing for job interviews, UPSC, as well as campus-placement interviews.
    • New kinds of interviews, such as videoconference interview and telephonic interview have been incorporated.
    • Frequently asked questions and their answers have been provided for the benefit of the reader.
    • One whole chapter is dedicated to guide the reader to prepare for group discussion.
    • Examples of résumés and tips for writing effective résumé are given.
    Features
    
    • Well laid out and beautifully illustrated Primer introduces the learners to the world of numbers.
    • Notes for the teacher in the pre-primary level and class 1 act as guidelines and provide support while teaching. From class 2 onwards, these act as tips for the teachers and students alike on related topics.
    • Let us revise revisits the concept/concepts already learnt.
    • Try this! activities break the monotony of exercises and test application.
    • Remember lays stress upon the concept learnt.
    • Interesting facts engage the students with extra information about the topic.
    • Solved examples help in assimilation and retention of new topics.
    • Exercises help to build confidence in the subject through ample practice questions.
    • Worksheets and Model Test Papers at the end of the book are provided for recapitulation and self-evaluation.
    Features
    
    • Well laid out and beautifully illustrated Primer introduces the learners to the world of numbers.
    • Notes for the teacher in the pre-primary level and class 1 act as guidelines and provide support while teaching. From class 2 onwards, these act as tips for the teachers and students alike on related topics.
    • Let us revise revisits the concept/concepts already learnt.
    • Try this! activities break the monotony of exercises and test application.
    • Remember lays stress upon the concept learnt.
    • Interesting facts engage the students with extra information n about the topic.
    • Solved examples help in assimilation and retention of new topics.
    • Exercises help to build confidence in the subject through ample practice questions.
    • Worksheets and Model Test Papers at the end of the book are provided for recapitulation and self-evaluation.
    Features
    
    • This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising.
    • This text places a unique and special emphasis on developing a successful business idea early in the process.
    • Helps students understand the importance of carefully following the entrepreneurial process, especially in the early stages of their new venture.
    Features
    
    • Updated for JavaServer Faces 1.2 and Java EE 5.
    • Features the expertise of Expert Group Member David Geary and the unique insights of Cay Horstmann, the best-selling author of Core Java.
    About the Authors
    David Geary, who worked at Sun Microsystems from 1994 through 1997, was a member of the JSF 1.0 Expert Group. He is president of Clarity Training Inc., a training and consulting company focusing on server-side Java technology, and is the author of eight books on Java technology, including the best-selling Graphic Java™ 2 series, Advanced JavaServer Pages, and Google™ Web Toolkit Solutions (all from Prentice Hall). David was also a member of the JSTL Expert Group, was the Second Apache Struts committer, and wrote questions for Sun's Web Developer Certification Exam. David is a regular speaker on the popular No Fluff Just Stuff tour and is a JavaOne Rock Star, by virtue of his Shale Presentation with Craig McClanahan in 2005. Cay S. Horstmann is a professor of computer science at San Jose State University. He has served as vice president and chief technology officer of Preview Systems Inc., and as a consultant on C++, Java, and Internet programming for major corporations, universities, and organizations. Cay is also the author of the classic Core Java™ books.Features
    
    • Covers the new features of ASP.NET 3.5, including ASP.NET Ajax and LINQ.
    • Hundreds of code samples that demonstrate nearly every aspect of the ASP.NET 3.5 Framework.
    • Written by ASP.NET MVP and Microsoft Software Legend Stephen Walther.
    • Based on the author's experience providing ASP.NET training and consulting for companies and organizations across the US.
    Features
    
    
    • Each chapter contains concise definitions of fundamental principles, examples that explain concepts and structured application of those concepts to solve problems.
    • Short cuts and tricks to help students in solving maximum number of questions in minimum possible time and lesser steps.
    • Each chapter contains questions based on format as per the latest IIT-JEE paper
    • All question-types covered such as 'Straight Objective Type Questions', 'Multiple Correct Answer Type Questions', 'Fill in the Blanks', 'Column Matching', 'Linked Comprehension Type Questions',' Assertion-Reasoning Type Questions'.
    • Self-assessment exercises with graded difficulty level and hints to solutions in each chapter.
    • Useful for both the screening and main examinations
    • Original papers of previous years are fully solved.
    • Challenging Model Test Papers for self-assessment
    Features
    
    • Updated Branding Briefs and academic references. Over half the 100-plus branding briefs and other examples within the text have been replaced with more current material
    • Update original as well as introduce additional new cases. To provide broader, more relevant coverage, three new cases have been added to the Best Practices in Branding casebook–GE, American Express, and iPod
    • Provide better presentation of text material and stronger supplementary support.
    Features
    
    Maximize effectiveness and ensure accountability for every dime you spend on marketing!
    • The definitive guide to the state-of-the-art in marketing metrics.
    
    
    • Create a marketing metrics dashboard that shows you exactly where you stand and where you're headed.
    
    
    • Covers promotions, advertising, distribution, customer perceptions, market share, pricing, margins, product portfolios, salesforce and channel effectiveness, and much more.
    About the Authors
    
    Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Professor Farris’ research has produced award-winning articles on retail power and measurement of advertising effects. He has published many marketing articles in publications such as the Harvard Business Review, Journal of Marketing, Journal of Retailing, and Marketing Science. Farris is currently working on methods for integrating and improving marketing metrics. He is author or co-author of several books, including Advertising Budgeting: A Report from the Field. Farris’ consulting clients range from Procter & Gamble, to Apple and IBM. Before moving to Virginia, he taught marketing at the Harvard Business School and also has worked in product management for Unilever, Germany and account management for the LINTAS advertising agency. He is a current and past board member for several U.S and international companies. Neil T. Bendle is a Ph.D. student in marketing at the Carlson School of Management, University of Minnesota. He holds an MBA from Darden, and has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management. Bendle was responsible for measuring the success of marketing campaigns for the UK’s Labour Party. Phillip E. Pfeifer, Alumni Research Professor of Business Administration at The Darden Graduate Business School, currently specializes in interactive marketing. He has published a popular MBA textbook and over 25 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting. Pfeifer was recognized in 2004 as the Darden School’s faculty leader in external case sales. His teaching has won student awards and been recognized in Business Week’s Guide to the Best Business Schools. His recent clients include Circuit City, Procter & Gamble, and CarMax. David J. Reibstein is the William Stewart Woodside Professor and Professor of Marketing at the Wharton School. His research focuses on marketing metrics and their link to financial consequences, competitive marketing strategy, market segmentation, brand choice, and product line breadth. He has been published in every major marketing journal and has authored or co-authored numerous books. He served as the Executive Director of the Marketing Sciences Institute, and co-founded Wharton’s CMO Summit. Reibstein architected and teaches the Wharton Executive Education course on marketing metrics. He consults with leading businesses, including GE, Shell Oil, HP, Novartis, Johnson & Johnson, Merck, and Major League Baseball. He has served as Vice Dean and Director of Wharton’s Graduate Division, as visiting professor at Stanford and INSEAD, and as faculty member at Harvard. Reibstein was the co-founder of Shopzilla, one of the first product search engines, and serves on several corporate boards.Features
    
    • Presents a broad introduction to fluid and turbulence physics and computational modelling techniques.
    • Incorporates an advanced applications section.
    • Uses easy-to-programme computer algorithms for the PC.
    • Includes a substantial review of the latest turbulence modelling techniques.
    • Features the predominant commercial CFD codes: PHEONICS, FLUENT, FLOW3D and STARCD.
    • SI units used throughout.
    Features
    
    • NEW – MyLogicLab
    • Enhanced pedagogy–M.C. Escher part-openers and new "Visual Logic" feature visually explain complex logic concepts; "Overview" boxes summarize material for students; Marginal glossaries define terms as students read.
    • Helps students enhance their comprehension.
    • Ease of access—Improves overall structure of textual material for a more coherent flow, and thoroughly rewrites expository passages that have proved to be difficult to students in the past, with clearer transition, tighter prose, and the elimination of unnecessary qualifications throughout, all without reducing the authoritative accuracy and completeness which the text is known for.
    • Enables students to more easily grasp and master logical principles and techniques.
    • Real-life examples of lively arguments and explanations—Covers many topics drawn from current controversies—e.g., testing in schools, the uses of animals in medicine, euthanasia, the death penalty, school vouchers.
    • Helps students apply logical principles to their everyday lives and understand their real-world significance.
    • Separate presentation of classical syllogistic logic and modern symbolic logic—Incorporates the explanation and application of the most fundamental principles of logical inference and modern symbolic techniques.
    • Gives instructors flexibility in teaching and makes clearer distinctions for students.
    Features
    The updated edition of the official self-study test preparation guide for the CCIE Routing and Switching written exam v3.0
    • CCIE Routing and Switching exam is the most popular CCIE exam track, representing almost 80% of all CCIEs
    • The new edition aligns with all the topics covered in the CCIE Routing and Switching written exam as updated in June 2007
    • More challenging exam questions match the difficulty of the actual exam
    About the Authors
    
    Wendell Odom has been in the networking industry since 1981. He currently teaches QoS, MPLS, and CCNA courses for Skyline Advanced Technology Services. Wendell also has worked as a network engineer, consultant, and systems engineer, and as an instructor and course developer. He is the author of all prior editions of CCNA Exam Certification Guide as well as Cisco QOS Exam Certification Guide , Second Edition, Computer Networking First-Step , CCIE Routing and Switching Official Exam Certification Guide , Second Edition, and CCNA Video Mentor, all from Cisco Press. Rus Healy, CCIE No. 15025, wrote Chapter 20, “IP Version 6,” and made updates, large and small, to most other chapters in updating the book for the Cisco CCIE Routing and Switching version 3.0 blueprint. He has worked on several Cisco Press projects, including the second edition of this book, as a technical reviewer. Rus is a principal SE with Annese & Associates, the largest Cisco Upstate New York Silver partner. He was instrumental in guiding Annese to Cisco Silver partnership and their three Cisco Advanced Specializations (Wireless LAN, Security, and Unified Communications). In addition to the CCIE Routing and Switching certification, Rus holds Cisco CCDP and CCVP certifications, several Cisco Qualified Specialist certifications in Unified Communications, and the Cisco Technology Solution Specialist (TSS) designation in Unified Communications. Along with his wife, Nancy, and children, Gwen and Trevor, Rus lives in the Finger Lakes region of New York. He and his family enjoy camping, boating, skiing, bicycling, and many other family activities. Rus is also an avid amateur radio contest operator, particularly using Morse Code. He was a member of the U.S. team in the 2002 World Radio Team Championship in Helsinki, Finland. Rus is also active in the Ontario County, New York chapter of Habitat for Humanity and in St Mary’s Church in Honeoye, New York.Features
    
    
    • Extensive coverage of object-oriented development, a programming perspective being implemented by many companies.
    
    
    • Discussion of key issues in software engineering: risk management, technology transfer, and the role of decision-making in software engineering.
    
    
    • Integrated treatment of concepts such as reuse, risk management, and quality engineering - Embeds discussion of these topics in the software engineering activities that are affected by them, instead of treating them as separate issues.
    
    
    • Discussion of measurement issues as an integral part of software engineering strategy, rather than as a separate discipline.
    
    
    • Examination of legal and ethical issues in software engineering - Poses thought-provoking questions at the end of each chapter.
    About the Authors
    
    Shari Lawrence Pfleeger (Ph.D., Information Technology and Engineering, George Mason University; M.S., Planning, The Pennsylvania State University; M.A., Mathematics, The Pennsylvania State University; B.A., Mathematics with high honors, Harpur College, Binghamton, NY) is a senior researcher at RAND’s Arlington, VA office where she helps organizations and government agencies understand whether and how information technology supports their mission and goals. Dr. Pfleeger began her career as a mathematician and then a software developer and maintainer for real-time, business-critical software systems. From 1982 to 2002, Dr. Pfleeger was president of Systems/Software, Inc., a consultancy specializing in software engineering and technology. From 1997 to 2000, she was also a visiting professor at the University of Maryland's computer science department. In the past, she was founder and director of Howard University's Center for Research in Evaluating Software Technology (CREST), and was a visiting scientist at the City University (London) Centre for Software Reliability, principal scientist at MITRE Corporation's Software Engineering Center, and manager of the measurement program at the Contel Technology Center (named by the Software Engineering Institute as one of the best such programs in the country). Dr. Pfleeger is well-known for her work in software quality, software assurance, and empirical studies of software engineering; she is particularly known for her multi-disciplinary approach to solving information technology problems. She is also well-known for her publications, many of which are required reading in software engineering curricula, including "Software Engineering: Theory and Practice" (3rd edition, with Joanne Atlee, 2005, Prentice Hall), "Security in Computing" (3rd edition, with Charles P. Pfleeger, 2003, Prentice Hall), "Solid Software" (2001, with Les Hatton and Charles Howell, Prentice Hall), and "Software Metrics: A Rigorous and Practical Approach" (2nd edition, with Norman Fention, 1996, Boyd and Fraser Publishers). Dr. Pfleeger is book review editor for IEEE Security and Privacy. For several years, she was the associate editor-in-chief of IEEE Software, where she edited the Quality Time column, and then associate editor of IEEE Transactions on Software Engineering. From 1998 to 2002, she was a member of the editorial board of Prentice Hall's Software Quality Institute series. She is a senior member of IEEE, the IEEE Computer Society, and the Association for Computing Machinery. Joanne M. Atlee is an Associate Professor in the School of Computer Science at the University of Waterloo. Her research program focuses on software modeling, documentation, and analysis, with a particular emphasis on what she calls practical formalisms: specification and design notations that are practitioner-friendly but have a precise semantics suitable for automated analysis. More recently, she has been working on configurable model-driven development, whereby modeling notations, analysis tools, and code generators can be configured via semantics parameters. Atlee was the founding Director of Waterloo’s Software Engineering degree program. She served on the Steering Committee for the Computing Curricula Software Engineering volume, co-sponsored by IEEE-CS and ACM. She is the vice chair of the International Federation for Information Processing (IFIP) Working Group 2.9 on software requirements engineering. Atlee was the program-committee chair for the International Conference on Requirements Engineering in 2005 (RE'05), and will be co-chair of the program committee for the International Conference on Software Engineering in 2009 (ICSE'09). She is a co-author with Shari Lawrence Pfleeger on the textbook "Software Engineering - Theory and Practice."Features
    
    • A single text that contains all the material necessary for a business ethics course built around the case method.
    • The book opens with two comprehensive chapters on theory; the remainder of the text is case-based, organized around the major topic areas of business ethics.
    Features
    
    • The only text that reflects the multimedia emphasis of real-world business communication
    • Real-World Examples: The text is packed with examples and illustrations from real business practice and actual organizations
    • The career-planning Prologue features advice on creating employment portfolios and using this course as a way to create work samples to show potential employers
    • The text now has more emphasis on strategic and managerial communication with slightly less focus on tactical, transactional communication
    Features
    
    • Improved S.A.L. Updated and expanded Self-Assessment Library (S.A.L.) with 25 additional tests
    • Updated Sections New and revised Opening Vignette, OB in the News, Ethical Dilemma, Point/Counterpoint, and Myth or Science? sections in each chapter
    • NEW! Experiential Exercises Hand-on, in-class exercises added to each chapter to highlight a key concept discussed in the chapter
    • NEW! Think and Do Exercises Think and do questions added to test the ability of students to apply concepts and theories to real-life situations
    • NEW! Global Emphasis International OB highlights and a Global Implications section added to each chapter to enlighten students on international OB practice
    • Case Incidents Based on articles from popular business press, the Case Incidents reinforce the chapter concepts through real-world application
    • Indian Cases Case incidents on Indian organizations and personalities, including detailed cases on Indian Railways and M. K. Gandhi
    Features
    
    • More than 5000 problems with solutions
    • Short-cut methods covering each type of question asked in the AIEEE
    • Comprehensive practice exercises covering all topics are provided at the end of each chapter
    • Problems asked in previous years’ AIEEEs are provided every chapter with explanations
    • Smart table that analyses the number of questions asked from various topics in recent AIEEEs
    Features
    
    
    • Information on the Union Budget 2008–09, the Railway Budget 2008–09, and the Economic Survey 2007–08.
    
    
    • An up-to-date, comprehensive, and scientifically prepared collection of contemporary events that will be of immense help to students preparing for various competitive exams coming up in 2008.
    
    
    • The distinctive features of the book—an interactive structure, its easy-tounderstand approach, and alignment with the latest patterns of various examination bodies—make it a must-buy for all aspirants.
    Features
    
    
    • NEW - More than twice as many pages of tips and tricks as the First Edition.
    • NEW - Completely new chapter on specialized digital filters.
    • NEW - Two new chapters on quadrature signals, with 3D drawings not found in other texts.
    • Intuitive, down-to-earth, and rich in well-chosen numerical examples-Written in a style that students have praised for its exceptional clarity and accessibility.
    • Practical focus-Stresses the practical aspects of signal processing, avoiding unnecessary mathematical coverage that is hard for beginners to digest.
    Features
    
    
    • Provides a broad survey of designing, implementing, managing, maintaining, training, and refining the user interface of interactive systems.
    
    
    • Includes practical techniques and guidelines for effective interface designs.
    
    
    • Provides informative introductions to development methodologies, evaluation techniques, and user-interface building tools.
    
    
    • Written by Ben Shneiderman, a leader in the field of HCI and Founding Director (1983-2000) of the Human-Computer Interaction Laboratory (HCIL) at the University of Maryland at College Park. Co-authored by Catherine Plaisant, Associate Research Scientist and Associate Director of HCIL.
    Features
    
    
    • New examples and problem sets
    • An updated section on building blocks that provides various rules of English grammar and word lists
    • Over 8,000 multiple-choice questions for practice
    • Scientifically designed and structured time-bound exercises called Speed Maximizer Sectors (SMSs) to boost preparation level
    • Vocabulary and English-usage tests, reading comprehension tests and composite tests
    • More than 50 solved full-length test papers
    Features
    
    • A unified framework based on Law of One Price
    • Pedagogical features include Common Mistakes boxes, step-by step examples, and Concept Check
    • Focus on modern research and modern practice
    • Excellent instructors¡¦ and students¡¦ support package in the form of solutions
    • manual, instructors¡¦ manual, PowerPoint presentations, MyFinanceLab, and a study guide
    About the Authors
    
    Jonathan Berk, Professor of Finance, Haas School of Business, University of California, Berkeley. Peter DeMarzo, Mizuho Financial Group Professor of Finance, Stanford Graduate School of Business, Stanford University, StanfordFeatures
    
    • The entire syllabus is strategically planned around 25 days.
    • Weekly tests and cumulative tests add precision to your preparation.
    • Comprehensive and holistic revision of complete syllabus.
    • Each exercise generates skills for solving problems in the shortest possible time; thus building confidence, speed and accuracy.
    • Based on an in-depth analysis of the recent trends of the AIEEE
    Features
    
    • The entire syllabus is strategically planned around 25 days.
    • Weekly tests and cumulative tests add precision to your preparation.
    • Comprehensive and holistic revision of complete syllabus.
    • Each exercise generates skills for solving problems in the shortest possible time; thus building confidence, speed and accuracy.
    • Based on an in-depth analysis of the recent trends of the AIEEE
      Features
      
      • The entire syllabus is strategically planned around 25 s.
      • Weekly tests and cumulative tests add precision to your preparation.
      • Comprehensive and holistic revision of complete syllabus.
      • Each exercise generates skills for solving problems in the shortest possible time; thus building confidence, speed and accuracy.
      • Based on an in-depth analysis of the recent trends of the AIEEE
      Features
      
      • Review exercises in each chapter
      • Model questions and answers for self-development
      • Practical tips included
      • Chapter-wise questionnaires at the end
      Features
      
      • NEW - A chapter on Electronic Marketing.
      • NEW - Expanded internet support—Features a website with support for both students and instructors. With Teaching Notes in the Instructor's Manual.
      • NEW - More Cases—With Teaching Notes in the Instructor's Manual.
      • NEW - New Video Cases.
      • NEW - Additional real-life industry examples—Drawn from the authors' own experiences.
      • NEW - Additional boxed Marketing Highlights.
      • NEW - 3 types of chapter-end questions and exercises—Now includes Discussion, Experiential, AND Internet-Related exercises.
      • NEW - Lists of key terms and complete glossary—Key marketing/hospitality terms are listed at the end of each chapter, and a complete end-of-text glossary defines all terms.
      • NEW - Internet links related to chapter material are referenced throughout the book—Identified by an “e” in the margin.
      • Comprehensive and flexible—Enables instructors to easily use all 19 chapters or choose the ones that best fit their course. The Instructor's Manual provides sample outlines for using different chapters.
      • An integrative approach—Explains the role of marketing in the hospitality operation—focusing on the how and why of everyone's role in marketing.
      • An international focus—Examples interwoven throughout show how domestic companies are expanding overseas, while their home markets are being invaded by international companies.
      • Coverage of often slighted key topics—e.g., internal marketing; “building customer satisfaction through quality”; destination marketing; public relations.
      • Chapter-opening mini-case studies—Describes an actual company situation which can be resolved through an understanding of the chapter's content.
      • Vivid full-color photographs and illustrations—Of hospitality businesses and advertisements.
      • Chapter Objectives.
      • Chapter Reviews.
      
      
      Table of Contents:
      
      1. Introduction: Marketing for Hospitality and Tourism.
      2. Service Characteristics of Hospitality and Tourism Marketing.
      3. The Role of Marketing in Strategic Planning.
      4. The Marketing Environment.
      5. Marketing Information Systems and Marketing Research.
      6. Consumer Markets and Consumer Buying Behavior.
      7. Organizational Buyer Behavior of Group Market.
      8. Market Segmentation, Targeting, and Positioning.
      9. Designing and Managing Products.
      10. Internal Marketing.
      11. Building Customer Loyalty through Quality.
      12. Pricing Products: Pricing Considerations, Approaches, and Strategy.
      13. Distribution Channels.
      14. Promoting Products: Communication and Promotion Policy and Advertising.
      15. Promoting Products: Public Relations and Sales Promotion.
      16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing.
      17. Professional Sales.
      18. Destination Marketing.
      19. Next Year's Marketing Plan.