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Pharma Bettlektüre

Pharma Bettlektüre

          
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About the Book

Die Pharmaindustrie Wahrnehmung und Reputation der Pharmaindustrie entsprechen keinesfalls den Beiträgen, die diese Industrie für Lebensqualität, Lebenserwartung, Genesung oder Verbesserung von Gesundheit leistet. Ihre Reputation wird ihr nicht mal im Ansatz gerecht. Wer hat's gemacht? Die Pharmaindustrie selbst! 42 Jahre Pharmaindustrie, mit offenen Augen, in vielen Ländern und aus unterschiedlichen Perspektiven sind in "Pharma Bettlektüre - Erinnerungen für die Zukunft", verarbeitet. Wer sich mit dieser Industrie, ihren Gepflogenheiten, dem Verwöhntsein der handelnden Personen, den Gründen für die Veränderungssperren und ihrer Nicht-Differenzierung auf kurzweilige Art einlassen möchte, ist hier richtig. Selbst im Erscheinungsjahr gibt es noch immer eine Menge Lippenbekenntnisse der Pharmaindustrie, die vom Alltag Lügen gestraft werden. Viele Eintrittskarten sind zu buchen, mit denen sich Pharmaunternehmen differenzieren und im Gesundheitswesen unentbehrlich machen könnten. "Beyond the pill" ist zum Beispiel ein solches, bereits älteres Stichwort, das bis heute darauf wartet, mit Inhalten gefüllt zu werden. Wenn da nicht Bedenkenträger, Veränderungssperren und das Verstecken hinter regulatorischen Hemmnissen so zähe Begleiter wären. Pharma Bettlektüre ist ein Aufruf an die Pharmaindustrie, sich (endlich) aktiv in die Versorgung von Patienten einzubringen.
About the Author: Vor 42 Jahren, im Jahr 1975 war Berufsstart von Hanno Wolfram als Pharmaberater. Mehr als 20 Jahre hat er sich in Deutschland und im europäischen Ausland innerhalb der Pharmaindustrie entwickelt. Als Area Manager Europe ist er ausgeschieden, um sich selbständig zu machen. Als Berater, Trainer, Change Agent oder Echowand für Senior Manager war er tätig. Seine Aufgaben führten ihn in mehr als 25 Länder auf vier Kontinenten. Immer im Zentrum der Pharmaindustrie: Marketing und Vertrieb. Zum Key Account Management in der Pharmaindustrie hat er das erste englischsprachige Fachbuch veröffentlicht: KAM in Pharma 3.0


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Product Details
  • ISBN-13: 9783848222353
  • Publisher: Books on Demand
  • Publisher Imprint: Books on Demand
  • Height: 210 mm
  • No of Pages: 160
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3848222353
  • Publisher Date: 07 Sep 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 217 gr


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