Learn how to create professional models for advertising on TV and the web. Blending real-world experience and the technical aspects of poly-modeling, this book shows how to ultimately create content in a dynamic, efficient manner.This collection of tips, tricks and techniques will give you the freedom to determine the edge flow and overall mass of your models through this free-form digital sculpting method. The accompanying website offers instructional files that show the models in progressive stages of development. In addition there is a free user forum for interactive feedback and information.

Table of Contents:
1. Introduction- What this book is all about, as well as a brief overview of the authors credentials 2. Modeling Types- We are going to cover all of the modeling options, as some will lend themselves later to the polymodeling process. 3. Polymodeling Basics-Techniques used to add detail to a model, various methods to move sub-object selections with precision. 4. Modifiers-Letting Max do the work for you------Information, as well as a demonstration of how allowing the application to do calculations can often result in a cleaner end product. 5. Derivative modeling and other techniques to speed up your polymodeling workflow--- We are going to cover the method of extracting part of a mesh to build another mesh, using repetitive geometry, and using the info from the last chapter to alter an existing model into something unique. 6. Theory and application--Not a very technical description, we are just going to discuss what works, and why it works, without getting involved in any information that may be confusing. 7. You are in Control-Your mesh shouldn't dictate your final output- We are going to cover some common polymodeling mistakes, and the simple, and not so simple solutions to them. 8. Preparation-Tips to make your projects go smoother- Basic overview of references, applications, blueprints and other aspects that aid in the process. 9. Hard-Edge Modeling- A step by step excercise in hard edge modeling(man made objects). We are going to cover some material that will have the reader producing clean, professional results. 10. Organic/Soft-edge modelling-- Step by step excercise covering important aspects of Organic modeling. We will touch on creating an animation ready mesh. 11. Mixing it up- Crossing boundries between soft and hard edge modelling.---Information about the use of 2 very different modeling disciplines to benefit each other in the creative process. 12. LOD(level of detail) for production - Enough is Enough-- An overview of what is required in a deadline environment. We always want to add more detail, many times deadline dictates what we can actually do. Tricks and tips to get the best results with time limitations. 13. Non modeled Geometric detail-Bump and Displacement mapping-- We are going to cover the growing importance of displacement, and bump maps to add non modeled detail to your models. We will discuss pros and cons of each, and when to use each 1. 14. Scripts, Plug-ins and other additions-- A basic overview of some scripts and tools that make modeling even more user friendly within 3DS Max. 15. Final word