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The Power of Purpose: Inspire Teams, Engage Customers, Transform Business

The Power of Purpose: Inspire Teams, Engage Customers, Transform Business

          
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About the Book

The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You?ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial - you?ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you?ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?The Power of Purpose is your secret ingredient."If you are building a business without purpose, not only are you ?missing the point, but you are most likely missing out on the ?journey, the excitement - and the profit - too." ?Sir Richard Branson, Virgin Group"Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate." Paul Polman, Chief Executive, Unilever


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Product Details
  • ISBN-13: 9789353067588
  • Publisher: Pearson Education
  • Binding: Paperback
  • Language: English
  • Width: 253.999492 mm
  • ISBN-10: 9353067588
  • Publisher Date: 07 Jan 2019
  • Height: 46.999906 mm
  • No of Pages: 224

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