close menu
Bookswagon-24x7 online bookstore
close menu
My Account
The Practice of Survey Research: Theory and Applications(English)

The Practice of Survey Research: Theory and Applications(English)

          
5
4
3
2
1

Available


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Add to Wishlist

About the Book

A comprehensive survey research book that incorporates survey design, implementation, data management, and data analysis, this text is based in sociological research and contains extensive examples throughout.

This book examines the uniqueness of each research topic and the fact that when doing such research, there is a need to make decisions about the many unique situations while trying to answer the research question. Each chapter is framed by addressing the decisions that need to be made depending on the various challenges that may arise as the survey study is developed.



Table of Contents:
Part I: Before the Survey Chapter 1: Introduction to Survey Research What is survey research? How do you know if a survey is good? Surveys about Teachers: Are They Good Teachers? Applications of Survey Research Technology and Survey Research The Ethics of Survey Research Key Decisions about Survey Research: What’s Ahead Part II: Questionnaire Design Chapter 2: Types of Surveys Omnibus Surveys Administration Importance of Proper Training of Interviewers Types of Surveys Chapter 3: The Survey Instrument The Cover Letter The Survey Instrument Appearance, Formatting, and Design Chapter 4: Survey Question Construction Concept Measurement: Traits, Assessments, and Sentiments Complex Concepts Question Development Responses to Questions Measurement Error Chapter 5: Validity and Reliability Reliability Correlation Types of Reliability and Estimation Validity Chapter 6: Pre-testing and Pilot Testing Pre-testing Pilot Testing Pre-test and Pilot Test Limitations Part III: Implementing a Survey Chapter 7: Selecting a Sample: Probability Sampling Sampling Terminology Sampling Theory Probability Sampling Techniques Chapter 8: Non-Probability Sampling and Sampling Hard to Find Populations Convenience Sampling Quota Sampling Purposive Sampling Sampling Hard to Find Populations Chapter 9: Improving Response Rates and Retention Response Rates and Non-response Errors Non-response Bias Attrition in Panel Studies Methods to Increase Participant Contact and Participant Cooperation Chapter 10: Technologies to Develop and Implement Surveys Mail Survey Administration Computer-assisted Interviewing Post-survey Data Entry and Data Cleaning Technology Contracting with a Research Center to Conduct the Survey Chapter 11: Data Collection The Self-administered Cross-sectional Mailed Survey The Self-administered Longitudinal Panel Mailed Survey Interviewer-administered Surveys Self-administered Web Surveys Comparing Survey Types Storage Needs Part IV: Post-Survey Data Management and Analysis Chapter 12: Data Entry Data Entry Documentation Chapter 13: Data Cleaning Simple Cross-sectional Data Cleaning Cosmetic Cleaning Skip Patterns Multiple-response Questions, Other Specify and Open-ended Questions Cleaning for Diagnostics Interviewer Effects/Mode Effects Cleaning Longitudinal Data The Codebook Chapter 14: Data Analysis for a Policy Report Policy Reports Descriptive Statistics Analysis for a Policy Report Summary The Report Write-up Chapter 15: More Advanced Data Analysis Explanatory Research Questions Journal Article Format Regression Analysis Addressing Missing Data OLS Regressions of the Positive Relocation Scale Creating Tables for the Journal Article and Writing-up the Results Chapter 16: Data Archiving Seeking External Funding for Your Survey Project Archiving Original and Final Data Data Format Archiving and Making Data Publicly Available Archives Epilogue Survey Administration checklist Survey Design and Organization Checklist Writing Good Questions Checklist Piloting or Pre-Testing the Survey Checklist Choosing a Sample Checklist Improving Response Rates Checklist


Best Seller

| | See All

Product Details
  • ISBN-13: 9781452235271
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Depth: 13
  • Language: English
  • Returnable: N
  • Spine Width: 17 mm
  • Weight: 650 gr
  • ISBN-10: 1452235279
  • Publisher Date: 08 Jul 2015
  • Binding: Paperback
  • Height: 231 mm
  • No of Pages: 360
  • Series Title: English
  • Sub Title: Theory and Applications
  • Width: 187 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Be The First to Review
The Practice of Survey Research: Theory and Applications(English)
SAGE Publications Inc -
The Practice of Survey Research: Theory and Applications(English)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Practice of Survey Research: Theory and Applications(English)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    | | See All


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA