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Die Preismodell-Revolution: Wie die Pricing-Gestaltung ändern wird, wie wir online und offline verkaufen und kaufen

Die Preismodell-Revolution: Wie die Pricing-Gestaltung ändern wird, wie wir online und offline verkaufen und kaufen

          
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About the Book

Ein prägnanter und verständlicher Entwurf für die Preisgestaltung der Produkte und Dienstleistungen Ihres Unternehmens! In seinem Buch liefert der weltbekannte Pricing-Experte Danilo Zatta einen grundlegenden und fesselnden Leitfaden für den Aufbau eines dauerhaften Wettbewerbsvorteils mit den richtigen Preismodellen. In diesem Buch lernen Sie, wie Sie die besten Ansätze zur Monetarisierung Ihrer Produkte identifizieren und denjenigen Ansatz umsetzen, der für Ihr Unternehmen am sinnvollsten ist. Von Freemium über Abonnements und Pay-per-Use bis hin zu Neuropricing - der Autor erörtert alle verfügbaren Optionen und zeigt Ihnen, wie Sie sich entscheiden sollten. Obwohl das Buch evidenzbasiert ist, vermeidet es eine zu große akademische Perspektive und bietet Ihnen stattdessen konkrete, praktische Anleitungen, die Sie sofort anwenden können, um mehr Umsatz zu erzielen. Sie lernen zum Beispiel: - wie Sie eine intelligente und innovative Preisgestaltung zu einem Kernbestandteil Ihres nächsten Produktangebots machen; - welche Faktoren Sie bei der Entscheidung für ein neues Preismodell für Ihre beliebtesten Produkte berücksichtigen müssen. Das Buch ist eine unverzichtbare Lektüre für Führungskräfte, Manager, Unternehmer und Leiter von Vertriebsteams und gehört in das Bücherregal jedes Geschäftsführers, der mehr über eines der grundlegenden Themen erfahren möchte, die den Umsatz und die Rentabilität von Unternehmen heutzutage bestimmen.

Table of Contents:
Vorwort 13 Teil I Die Preismodell- Revolution 1 Monetarisierung als Priorität 17 Teil II Neue Monetarisierungsansätze 2 Pay-per-Use/-per-Wash/-per-Mile/ 31 3 Abo- Pricing 53 4 Outcome- based Pricing 71 5 Psychologisches Pricing 91 6 Dynamic Pricing 111 7 KI- basiertes Pricing 131 8 Freemium 145 9 Wohlwollendes Pricing 161 10 Partizipatives Pricing 175 11 Neuropricing 193 Teil III Wie Unternehmen gewinnen 12 Erfolg mit neuen Preismodellen 211 Anmerkungen 223 Danksagung 233 Über den Autor 235 Stichwortverzeichnis 237


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Product Details
  • ISBN-13: 9783527511433
  • Publisher: Wiley-VCH Verlag GmbH
  • Publisher Imprint: Blackwell Verlag GmbH
  • Height: 216 mm
  • No of Pages: 256
  • Spine Width: 25 mm
  • Weight: 454 gr
  • ISBN-10: 3527511431
  • Publisher Date: 09 Aug 2023
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Sub Title: Wie die Pricing-Gestaltung ändern wird, wie wir online und offline verkaufen und kaufen
  • Width: 140 mm


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Die Preismodell-Revolution: Wie die Pricing-Gestaltung ändern wird, wie wir online und offline verkaufen und kaufen
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