Now in striking full color, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

Table of Contents:
About the Author Acknowledgments Preface to the Second Edition 1 The Justification for Presenting Data Effectively Learning Objectives What Does Effective Data Presentation Look Like? What Makes Data Presentation Effective? What Do I Need to Develop Effective Data Presentation? How Do I Navigate This Book? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 2 Graphics Learning Objectives Guiding Ideas How Do I Use Images in Effective Ways? How Do I Efficiently Locate High-Quality Images? Where Should Graphs Go? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 3 Text Learning Objectives Guiding Ideas What Is Type? How Do I Tell These Typefaces Apart? What Works for Paper and What Works for Screen? Did You Just Say I Can’t Use Calibri? How Can I Protect Font Choices? How Do Fonts Actually Communicate? What Font Size Should I Use? How Should Lines Be Spaced? How Does Typeface Help Organize Data Presentation? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 4 Color Learning Objectives Guiding Ideas Why Is Color Important to Memory? What Colors Should I Choose? What Should I Watch Out For? How Do I Apply Emphasis Colors? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 5 Arrangement Learning Objectives Guiding Ideas Where Do the Bits and Pieces Go? What Is White Space and How Do I Use It? How Should I Justify Text? How Can I Align Using Typical Software? When Is It Okay to Break the Rules? How Do I Arrange the Sections of the Whole Report? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 6 Making It Easy Learning Objectives Criticism: Trying to Look Slick Criticism: Design Is Expensive Key Points to Remember How Can I Extend This? Where Can I Go for More Information? Appendix A Report Layout Checklist Appendix B Data Visualization Checklist Index