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The Principles and Processes of Interactive Design: (Required Reading Range)

The Principles and Processes of Interactive Design: (Required Reading Range)

          
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About the Book

The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.

With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.

Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you’ve learnt into practice in your own interactive designs.

Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.



Table of Contents:

Introduction: What is interactive design?

Chapter 1: Research for Interaction: Understanding the brief
Market research
User research
Visual research
Industry perspective – Eilidh Dickson & Helle Rohde Andersen, CIID
Workshop I: ‘Connected life’

Chapter 2: Design Development: Conceptual thinking
Organizing information, Site maps and task flows
Navigation systems
Designing learnable interfaces
Creating prototypes and wireframes
Storyboarding and animatics
Feedback and user-testing
Industry perspective – Campbell Orme, Moving Brands
Workshop II: ‘The cube’

Chapter 3: Colour and Image: Colour meaning and psychology
Colour in technical detail
Working with colour
Using colour systems
Encoding and decoding images
Preparing images
Using image libraries
Industry perspective – Tim Beard, Bibliotheque Design
Workshop III – ‘Taste after taste’

Chapter 4: Digital Typography: Fundamentals
Classification and selection
Legibility and readability
Using type on television
Using type as image
Using type for information
Type on the web
Using type on small and dedicated devices
Industry perspective – Mathias Jespersen, e-Types
Workshop IV – ‘Semi-precious’

Chapter 5: Grids and Layout: A short history
Principles of composition
What are grids? Screen size and layout
Laying out web content
Fluid, responsive and adaptive design layouts
Television screen layout and standards
Industry perspective – Matt Verity, TrueView
Workshop V: ‘Its all news to me’

Chapter 6: Interactive Formats: Web publishing
An enhanced web experience
Online advertising and banners formats
Mobile and tablet
Games
Dual screens
TV graphics components
Interactive television
Formats without boundaries: experiences and events
Industry perspective – Charles Batho
Workshop VI: ‘One message, many formats’
Chapter 7: Presenting your Ideas: Preparing for a presentation
Digital presentations
Physical presentations
Creating portfolios
Industry perspective – William Lidstone, Razorfish
Workshop VII: ‘Perfect pitch’

Conclusion
Glossary
Bibliography
Useful Resources
Index
Acknowledgements and Credits


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Product Details
  • ISBN-13: 9782940496112
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Fairchild Books
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Width: 210 mm
  • ISBN-10: 2940496110
  • Publisher Date: 30 Jan 2014
  • Binding: Paperback
  • Height: 270 mm
  • No of Pages: 208
  • Series Title: Required Reading Range
  • Weight: 931 gr


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