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Principles And Techniques Of Business

Principles And Techniques Of Business

          
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About the Book

The book begins right from scratch--which means that right from the setting up of a business to handling its growth, expansion or failure to increasing the multifaceted scope to the ethical responsibility management, every step in the process has been detailed extensively, tracing its root to the very basics of business foundations. Emphasis has been placed upon studying the forms of businesses, ownership the components, the economic environments tasks of management, and the relationships of businesses with competitors, governments and the general public.
The principles underlying business decision-making (psychology, economic theory, organizations theory, and others), the newer approaches involved, and the current trends and developments in the field, have all been stressed upon. Case-studies, which concentrate upon different aspects and dimension of a business enterprise, such as financial, personnel or brand management, have been included providing the readers a practical approach to business studies.
About Author :
C.P. Mahajan, an outstanding marketing manager and business expert, obtained his MBA and Ph.D. degrees from USA. Having about twenty years of professional standing, he has worked with many famous business organizations in India and abroad. He has organized many national seminars on marketing and business management and participated in many international and national conferences.
He has contributed many articles to professional journals of repute and has authored two outstanding books on business management. He is the recipient of a number of prestigious awards and fellowships at national and international level. He is a honorary member in the advisory board of many professional education institutions.
Contents :
Preface
Business Competencies
Business promotion
Business Consulting
Financial management
Business Ethics
Theories of Business
Developing Entrepreneurial Skills
Business Coordination
Performance Management
Crisis Management
Bibliography
Index


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Product Details
  • ISBN-13: 9788183761413
  • Publisher: ABD Publishers
  • Publisher Imprint: ABD Publishers
  • Edition: 1
  • ISBN-10: 8183761410
  • Publisher Date: 2008
  • Binding: Hardcover
  • Language: English


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