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Produktentwicklung für den Kunden

Produktentwicklung für den Kunden

          
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About the Book

Das heutige Marktumfeld ist im stetigen Wandel. Um Marktanteile sichern und ausbauen zu können, müssen Produkte hohe Qualität und Nutzen bieten, um sich von Wettbewerbern abzuheben. Doch dies birgt auch Risiken. Der Erfolg neuer Produkte ist oft unsicher, zudem müssen sich Produkte schnell amortisieren. Daher muss eine Balance gefunden werden, um zwar Innovationen mit echtem Mehrwert zu entwickeln, jedoch Flops und die damit einhergehenden Verluste zu vermeiden. Die vorliegende Arbeit untersucht, inwiefern eine kundenorientierte Produktentwicklung mit Hilfe der Qualitätsmethoden QFD, FMEA und TRIZ unterstützt werden kann, um die gewünschte Qualität zu gewährleisten und gleichzeitig Risiken der Entwicklung zu reduzieren. Dazu wird zunächst definiert, was Kundenanforderungen sind und wie sie ermittelt und gewichtet werden können. Dann wird analysiert, an welcher Stelle des Entwicklungsprozesses die ausgewählten Methoden sinnvoll einsetzbar sind. Abschließend soll herausgearbeitet werden, welche Auswirkungen sie auf eine Verbesserung der Erfüllung der Kundenanforderungen haben und ob es positive Wechselwirkungen zwischen ihnen gibt.
About the Author: Dipl.-Ing. (FH) Hendrik Aschendorf, geb. 1974 in Wernigerode, entschied sich nach seiner Ausbildung zum Kfz-Meister, seine fachlichen Qualifikationen durch ein Studium des Maschinenbaus, Fachrichtung Konstruktion & Entwicklung, weiter auszubauen. Dieses schloss er 2006 an der Ostfalia-Hochschule für angewandte Wissenschaften in Braunschweig/Wolfenbüttel erfolgreich ab. Im Anschluss absolvierte der Autor im Januar 2013 erfolgreich sein Fernstudium der Betriebswirtschaftslehre an der Privaten Fachhochschule Göttingen mit dem akademischen Grad Diplom-Betriebswirt (FH). Bereits während des Maschinenbaustudiums setzte er sich intensiv mit verschiedenen Qualitätsmethoden auseinander und erweiterte sein Fachwissen schließlich um betriebswirtschaftliche Dimensionen mit seinen Schwerpunkten Industrielles Management und Prozess- und Qualitätsmanagement. Zudem sammelte der Autor umfassende praktische Erfahrungen im Bereich der Automobilkonstruktion, aber auch im vertrieblichen Bereich des Automotive-Umfelds. Aus diesem interdisziplinären Interesse heraus werden in der vorliegenden Arbeit sowohl die Hersteller- als auch die Kundenperspektive wissenschaftlich betrachtet.


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Product Details
  • ISBN-13: 9783955492168
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 178 mm
  • ISBN-10: 3955492168
  • Publisher Date: 15 Apr 2013
  • Height: 254 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 149 gr


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