Continuing the explorations begun in the first two Produsing Theory volumes, this book investigates some of the tensions generated in the spaces enabled by the confluence of the formerly disparate activities of producing and consuming media. Multiple and varied theories—some still emerging—are invoked in attempts to illuminate the spaces between what previously had been neatly-separated components of media systems. This book is useful in a number of courses such as media culture and theory, introduction to new media, the Internet and the audience, new media theory and research, mass communication theory, emerging media, critical analysis and new media, concepts of new media, new media participants, new media in a democratic society, critical studies in new media, new media and social media, digital media studies, participatory media, media audiences in a digital world, digital cultures and social media, Web culture and new media studies, introduction to new media, new media and society, and more.

Table of Contents:
Contents – Acknowledgments – Rebecca Ann Lind: Produsing Theory in a Digital World: Minding the Gap – Ellen Watts and Andrew Chadwick: “With and between you all”: Celebrity Status, User-Audience Networks, and Representative Claims in Emma Watson’s Feminist Politics – Crystal Abidin: L8r H8r: Commoditized Privacy, Influencer Wars, and Productive Disorder in the Influencer Industry – Michael Potts: Production and Performance of White Anti-Racism in Online Media – Sharon Meraz: Networked Gatekeeping and Networked Framing of #BlackLivesMatter Publics during the 2016 US Presidential Election – James Ngetha Gachau: The Potential of Social Media Groups to Afford Users a Voice – Christina Dunbar-Hester: “Glamorous factories of unpredictable freedom”: Care, Coalition, and Hacking Hacking – Mara Einstein: Religious Influencers: Faith in the World of Marketing – Akane Kanai: Audiences, Affects, Attachments: Theorizing Textual Approaches to Digital Culture – Ehsan Dehghan, Axel Bruns, Peta Mitchell and Brenda Moon: Discourse-Analytical Studies on Social Media Platforms: A Data-Driven Mixed-Methods Approach – Erin L. SpottsWood and Christopher J. Carpenter: The Hyperperception Model: How Observing Others on Social Media Can Affect People in Close Relationships – Marina Krcmar, Drew P. Cingel, Yifan Zhao, and Lauren Taylor: Proposing a Model of Social Media Use and Well-Being – Annette Hill: Audiences Assemble: Becoming an Audience and Produser in Mixed Media Environments – Jaime Banks: Coordination, Continuity, Configuration: Toward a Mattering Framework for Human-Machine Produsing – Robert W. Gehl: Afterword: The Legitimacy of Produsage – Contributors – Index.