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Home > Society and Social Sciences > Politics and government > Political science and theory > Professionalisierung der Politikvermittlung?: Politikvermittlungsexperten im Spannungsfeld von Politik und Massenmedien(German)
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Professionalisierung der Politikvermittlung?: Politikvermittlungsexperten im Spannungsfeld von Politik und Massenmedien(German)

Professionalisierung der Politikvermittlung?: Politikvermittlungsexperten im Spannungsfeld von Politik und Massenmedien(German)

          
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About the Book

Vor dem Hintergrund tiefgreifender Veranderungen im soziokulturellen, politischen und massenmedialen Umfeld politischen Handelns ist die Kommunikations-, Medien- und Vermittlungsabhangigkeit politischer Akteure in den vergangenen Jahren stetig gestiegen. Medien- und publikumsgerechte Verfahren, spezifische Institutionen und professionalisierte Akteure gelten in diesem Zusammenhang als offenkundige Indikatoren "moderner" Politikvermittlung. Schlagworte wie "Amerikanisierung", "Spin Doctors", "Inszenierung" und "Professionalisierung" der Politikvermittlung pragen sowohl die offentliche als auch die wissenschaftliche Diskussion. Welche strukturellen, prozessualen und akteursspezifischen Veranderungen sich hinter diesen Phanomenen verbergen, wird hier offengelegt und kritisch hinterfragt. Im Fokus stehen dabei jene Akteure, die politische und mediale Logiken dauerhaft aneinander koppeln und die die Spannungen zwischen Politikern und Journalisten uberbrucken helfen: Politikvermittlungsexperten.

Table of Contents:
Verzeichnis der Abbildungen.- Verzeichnis der Tabellen.- Vorwort.- 1. Einleitung.- 2. Politik — Massenmedien — Öffentlichkeit.- 2.1 Politik und politische Öffentlichkeit.- 2.2 Politikherstellung, Politikdarstellung und Politikvermittlung im Wandel.- 2.3 Paradigmen politischer Kommunikation — zum Verhältnis von Politik und Massenmedien.- 2.4 „Amerikanisierung“ oder Modernisierung der politischen Kommunikation?.- 3. Politisches Marketing — Politikvermittlung — politische Öffentlichkeitsarbeit.- 3.1 Politisches Marketing und Politikvermittlung.- 3.2 Zum Verhältnis von politischer Öffentlichkeitsarbeit und Journalismus.- 4. Politikvermittlungsexperten in der Arena politischer Öffentlichkeit.- 4.1 Zur Definition und Systematisierung von Politikvermittlungsexperten.- 4.2 Politikvermittlungsexperten unter professionalisierungstheoretischer Perspektive.- 4.3 Interaktionen auf der Vorder- und Hinterbühne politischer Öffentlichkeit.- 4.4 Zusammenfassung: Politikvermittlungsexperten im politisch-medialen Interaktionsraum.- 5. Forschungsdesign und methodisches Vorgehen.- 5.1 Erkenntnisinteresse und Forschungsfragen.- 5.2 Untersuchungsdesign.- 6. Empirische Befunde zu Wahrnehmungen und Selbstwahrnehmungen von Politikvermittlungsexperten.- 6.1 Aufgaben, Ziele, Normen und Rollen von Politikvermittlungsexperten.- 6.2 Das alltägliche Beziehungsgeflecht — zwischen Kooperation und Konflikt.- 6.3 Selbstpositionierungen und Abgrenzungen.- 6.4 Zur Beobachtung und Beeinflussung der öffentlichen Meinung.- 6.5 Strukturen der politischen Kommunikation.- 6.6 „Alles nur Theater“?.- 7. Zusammenfassung und Ausblick.- Anhang 1: Organigramme.- Anhang 2: Interviewleitfaden.- Anhang 3: Interviewpartner.- Anhang 4: Kategoriensystem zur qualitativen Inhaltsanalyse mittelsATLAS.ti.- Anhang 5: Tabellen und Abbildungen.


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Product Details
  • ISBN-13: 9783531140780
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Edition: 2003 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 22 mm
  • Weight: 602 gr
  • ISBN-10: 3531140787
  • Publisher Date: 15 Aug 2003
  • Binding: Paperback
  • Height: 225 mm
  • No of Pages: 428
  • Series Title: German
  • Sub Title: Politikvermittlungsexperten im Spannungsfeld von Politik und Massenmedien
  • Width: 155 mm


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