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Professioneller Teamsport. Die Uses- and Gratifications-Theorie als Grundlage zur konzeptionellen Fundierung des Konsumentennutzens von Diskussionsforen

Professioneller Teamsport. Die Uses- and Gratifications-Theorie als Grundlage zur konzeptionellen Fundierung des Konsumentennutzens von Diskussionsforen

          
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About the Book

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Rostock (Institut für Marketing & Dienstleistungsforschung), Sprache: Deutsch, Abstract: Der professionelle Teamsport generiert durch unterschiedlichste Interessengruppen ein Konsumerlebnis, welches u.a. direkt im Stadion, vor oder nach der Sportveranstaltung, durch Gespräche und Diskussionen über sportrelevante Themen oder durch den medialen Konsum entsteht. Das Sportereignis stellt dabei eine Plattform dar, welche durch das Zusammenkommen und Engagement verschiedenster Interessengruppen, wie bspw. das Sportteam eines Clubs, durch Zuschauer oder durch die Medien, einen Wert für jede Partei schafft. Die vielfältigen Möglichkeiten zur Teilhabe und die Darstellungsformen des Sports haben sich durch die digitalen Medien ausgeweitet und scheinen sukzessiv zu einer "Digitalisierung des Mediensports" zu führen Das Diskussionsforum stellt auch eine Plattform dar, welches einen Beitrag zum Konsumerlebnis leisten kann, indem Sportkonsumenten mit gleichen Interessen und Intensionen mit anderen Menschen in Kontakt treten, sich austauschen und sich über relevante Themen austauschen können. Dabei wird in diesen Foren ein bestimmter Konsumentennutzen generiert, welcher unterschiedlichste Bedürfnisse des Konsumenten befriedigen kann und der durch Konzepte der Medienwirkungsforschung erklärt werden könnte. Ein häufig diskutiertes Konzept zur Beschreibung des Medienkonsums aus der rezipientenorientierten Forschungsperspektive stellt die Uses and Gratifications-Theorie dar, welche den Medienkonsum aus der funktionalen Perspektive erklären soll. Unklarheit besteht dahingehend, ob die Theorie auch zur Erklärung des Konsumentennutzens in einem spezifischen Kontext wie den Diskussionsforen des professionellen Teamsports angewendet werden kann. Forschungsarbeiten der UGT fokussierten sich in der Vergangenheit eher auf traditionelle Massen


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Product Details
  • ISBN-13: 9783656466741
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 77 gr
  • ISBN-10: 3656466742
  • Publisher Date: 14 Aug 2013
  • Height: 210 mm
  • No of Pages: 48
  • Series Title: German
  • Sub Title: Eine kritische Würdigung
  • Width: 148 mm


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Professioneller Teamsport. Die Uses- and Gratifications-Theorie als Grundlage zur konzeptionellen Fundierung des Konsumentennutzens von Diskussionsforen
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Professioneller Teamsport. Die Uses- and Gratifications-Theorie als Grundlage zur konzeptionellen Fundierung des Konsumentennutzens von Diskussionsforen
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