Psychology Method Predicts Consumer Behaviors (Paperback) | Released: 06 Mar 2021

In consumer psychological view point, pleasure or displeasure refers to the degree to which the consumer feels good, joyful, happy or satisfied in the situation. Then, another degree to which a consumer feels excited, stimulated, alert or active in the situation. Thus, if the consumer feels the shopping environment is comfortable, joyful, happy or satisfied. The shopping environment, it will have more chance to influence the consumer chooses shopping. Otherwise if, the consumer feels the shopping environment is excited, alert, stimulated or active. The shopping environment will have less chance to influence the consumer chooses shopping. It seems each consumer individual emotion will influence whose consumption behavior as well as store atmosphere environment has close relationship to influence each consumer individual emotion also. Thus, retailers need to concern how to design whose store environment, e.g. what kind of furniture color, style and size; how much area of the store. For example, the store area is either large or middle or small area to let many or small number of consumers to stay in the store at the same time. How to let consumers to enter or leave the store? For example, how to let consumers to feel to leave the store easily when the fire is happening in store, it can make the consumers feel more safe, so who will have more probable to stay in the store to consume. How to display whose products to let consumers feel to touch or see to find any products on the shelves more easily. Choosing what kind of music to let consumers to listen during who are staying to shopping in store, e.g. soft music or none any music ( quiet environment). These different store external feeling factors will influence each consumer individual emotion to feel more comfortable or uncomfortable feeling to decide to spend more long time or short time to stay in the store. Thus, it seems store atmosphere environment can influence consumer individual shopping behavior, so retailers can not neglect how to design store atmosphere environment to let whose customers feel more comfortable and safe to stay in stores.Can model for understanding service encounter evaluation that can synthesize consumer satisfaction, services marketing, and attribution to influence consumption behavior to the retailer? These factors concern on the service industries how to influence consumption behavior, which focus on service encounter satisfaction and service quality to both the importance and the complexity of the issues. First and foremost, customer satisfaction depends directly and most immediately on the management and monitoring of individual service encounters ( Parasuraman, Zeithaml, and Berry 1985; Shostack 1984, 1987; Sollmon et al. 1985).What is the conceptual definition of service encounter? The model of service encounter evaluation relies on Shostack's ( 1985, p.243) definition of the term" service encounter" as " a period of time during which a consumer directly interacts with a service." The author identified all aspects of the service firm with which the consumer may interact, including its personnel, its physical facilities and other tangible elements, during a given period of time.