Public Relations NR

Public Relations

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About the Book

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Book Details
ISBN-13: 9780205459537
Publisher: Pearson Education (US)
Binding: Paperback
Height: 232 mm
No of Pages: 624
Series Title: English
Weight: 912 gr
ISBN-10: 0205459536
Publisher Date: 11 May 2005
Edition: 3 Rev ed
Language: English
Returnable: Y
Spine Width: 22 mm
Width: 191 mm
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