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Quo vadis Public Relations?: Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen(German)

Quo vadis Public Relations?: Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen(German)

          
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About the Book

Die gezielte Anwendung von Forschungsergebnissen auf Problemstellungen der Kommunikationspraxis, und gleichzeitig die daraus resultierende Forderung neuer wissenschaftlicher Erkenntnisse, ist das Anliegen des vorliegenden Bandes. Die Beitrage namhafter Autoren aus der deutschen und internationalen PR-Forschung und der Kommunikationspraxis bundeln die aktuelle Fachdiskussion und liefern Anregungen fur erfolgreiches Kommunikationsmanagement.

Table of Contents:
I. Theoretische Perspektiven auf das Verhältnis von Journalismus und PR.- Zur Ausdifferenzierung des Mediensystems am Beispiel von Journalismus und Public Relations.- Illusionsexperten. Die gesellschaftlichen Eliten und die Verschleierung der Macht.- 62 — Die Folgen einer Zahl. Ein systemtheoretischer Blick auf die Beziehungen von Journalismus und Public Relations.- PR und Journalismus in der Aufinerksamkeits-Ökonomie.- Produkt-PR und Journalismus. Annäherung an eine verschwiegene Win-Win-Situation.- Öffentlichkeitsarbeit und Journalismus. Anmerkungen zu einem geschlechtlich codierten Verhältnis.- Der Januskopf der Publizistik. Zur Einheit von vierter und fünfter Gewalt.- II. Prozesse der Informationsverarbeitung im Mediensystem — Empirische Analysen.- PR und Nachrichtenagenturen. Missing Link in der kommunikationswissenschaftlichen Forschung.- Der Einfluss der Pressemitteilungen der Bundesparteien auf die Berichterstattung im Bundestagswahlkampf 2002.- Determinierungsforschung zwischen PR-„Erfolg“ und PR-„Einfluss“. Zum Potential des Framing-Ansatzes für die Untersuchung der Weiterverarbeitung von Polit-PR durch den Journalismus.- III. Qualitätssicherung und Erfolgskontrolle von PR-Prozessen.- Auf der Suche nach Qualität Einige Gedanken und einige Dreiecke.- Building Quality into Client-Consultancy Relationships. Lessons from Service Quality Management.- Online-PR auf dem Prüfstand: Vorbereitende Überlegungen zur Evaluation von Websites. Eine rezeptionsanalytische Perspektive.- Issues Negotiation: Is it Characterised by Control Mutuality, Trust, Commitment and Satisfaction?.- IV. Transnationale Information und Kommunikation.- Digitalisierung, Globalisierung: Harmonisierung? Über Chancen und Risiken der Gestaltung internationalerKommunikationsprozesse unter den Bedingungen der Digitalisierung.- Professionalization of Political Communication: A Necessity or a Danger?.- Kommunikationsraum Europa? Die Kommunikationsstrategie zur EU-Osterweiterung und die Konstitution einer europäischen Öffentlichkeit.- Communication Management across Europe. A Developing Research Field.- Literatur.- Abstracts.- Autorinnen und Autoren.- Authors.- Vita Barbara Baerns.


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Product Details
  • ISBN-13: 9783531140346
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Edition: 2004 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 480 gr
  • ISBN-10: 3531140345
  • Publisher Date: 16 Feb 2004
  • Binding: Paperback
  • Height: 240 mm
  • No of Pages: 296
  • Series Title: German
  • Sub Title: Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen
  • Width: 170 mm


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Quo vadis Public Relations?: Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen(German)
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