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Raumliche Organisationsstrukturen

Raumliche Organisationsstrukturen

          
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About the Book

'Wir konnen alles ausser Hochdeutsch' Diese Werbebotschaft des heutigen Bundeslandes Baden-Wurttemberg hat sicherlich auch die beiden schwabischen Automobilkonstrukteure - Begrunder des weltweit altesten und traditionsreichsten Automobilherstellers Gottlieb Daimler und Carl Benz bei der Grundung der Daimler Benz AG 1926 zugetroffen. Seit dieser Zeit gingen moderne Innovationen und erfolgreiche Visionen nicht nur von dem heute global agierenden Automobilkonzern Daimler Chrysler AG aus. Vielmehr entwickelte sich die deutsche Automobilindustrie zu einer Schlusselindustrie in Europa und im Besonderen in Deutschland. Sie beschaftigte im Jahr 2002 nahezu konstant 763.500 Arbeitskrafte. Dies sind mehr als 12,8 Prozent der deutschen Industrie. Gleichzeitig werden ein Drittel der Forschung und Entwicklungsausgaben und ein Funftel Investitionen von ihr aufgebracht. Im Zeitraum von 1997 bis 2002 waren dies mehr als 65 Mrd. Euro fur die Forschungs- und Entwicklungsausgaben und 49 Mrd. Euro die in Deutschland investiert wurden. Allein im Bereich der Forschung und Entwicklung werden ca. 70.000 Personen beschaftigt. (VDA 2003: 14 ) Die deutsche Automobilindustrie gehort heute zu einer der am starksten exportorientierten Wirtschaftsbereiche der BRD. Somit ist es nicht verwunderlich dass sie durchschnittlich eine Exportquote von rund 70 Prozent jahrlich erreicht. Deshalb wurden in der Vergangenheit, trotz rucklaufiger Absatze Arbeitsplatze gesichert. (VDA 2003: 3) Im Rahmen der Globalisierung haben sich die deutschen Automobilhersteller weitestgehend den veranderten Strukturen angepasst und wurden somit zu sog. 'global playern'. Durch immer schnelleres und intensiveres Zusammenwachsen von Markten und die damit verbundene Verschmelzung von Regionen ist es gerade fur eine Schlusselindustrie wie die deutsche Automobilindustrie notwendig sich zeitnah den neuen Herausforderungen zu stellen und diese zu Bewaltigen um neue Markte zu erschliesse und bestehende zu festige


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Product Details
  • ISBN-13: 9783638325394
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638325393
  • Publisher Date: 01 Jan 2004
  • Binding: Digital (delivered electronically)
  • No of Pages: 12


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