About the Book
Adopting a refreshingly broad focus, this new text from strategy authority Harry Costin was written with more than management students in mind. Encompassing important strategy issues and techniques common to all corners of business - and all areas of college study - the book is excellent as the main text in the MBA strategy course required by most business programmes, as well as a supplement to general management courses. Features: * The text begins with an introductory section focusing on the classics of non-management strategy, enabling students to grasp the concept of strategy. * Developing strategy as a non-exclusive business concept, the text is an excellent resource for business and non-business students alike. * An entire section devoted to strategy 'tools' is an excellent tool in itself for team based strategy formulation. * The text's unique flexibility makes it easily adaptable to courses with a diverse student body. * Extremely reader-friendly, the text incorporates Costin's signature journalistic writing style.
Book Details
ISBN-13: 9780030179839
Publisher: Harcourt Brace College Publishers
Publisher Imprint: Harcourt Brace College Publishers
Height: 235 mm
No of Pages: 352
Series Title: English
Weight: 599.28 gr
ISBN-10: 0030179831
Publisher Date: 01 Dec 1997
Binding: Paperback
Language: English
Returnable: Y
Spine Width: 18 mm
Width: 164 mm
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