About the Book
It's the dawn of a new era in the architectural, engineering, construction, and environmental industries. Gone are the days of clients hiring firms based solely upon their past project experience. Today it is all about the people - and not just the project leaders, but every individual working on a project. So whether you know it or not, you are a brand. It doesn't matter if you are a sole proprietorship or employed by a megafirm. People do business with people, and clients want "branded" professionals working on their projects. Because of this, it is imperative that you build and maintain your reputation, which in turn will help you advance your career, bring in new projects for your firm, and make you irreplaceable. Reputation Design+Build demonstrates just how important it is for every professional to elevate their personal brand, and provides a series of tools that you can use to enhance your reputation and make you a sought-after thought leader. Inside you'll also find a personal marketing plan and gap analysis template to provide a roadmap for elevating your career. Praise for Reputation Design+Build: "Scott Butcher is a really smart guy with many years working as a marketer and manager in the A/E industry. In his book, Reputation Design+Build, he lays out the path anyone can follow . . . . Good reading - I highly recommend it!" - Mark C. Zweig, Founder & CEO, Zweig Group "Take the time to study this book. Make sure your fellow leadership read it also, as it can make you all successful and wealthy in the years ahead." - Ronald D. Worth, CAE, FSMPS, CPSM, CEO, International Association of Assessing Officers "Scott's book is an excellent resource for any A&E professional that wants to up their game and take their career and platform to the next level." - June R. Jewell, CPA, President, AEC Business Solutions "An excellent read for those seeking to understand and leverage the often under-appreciated concept of brand in professional services." - Craig Park, FSMPS, Assoc. AIA, Author of The Architecture of Image: Branding Your Professional Practice "If your intent is to become an industry leader with a powerful personal brand, this book is your ticket. Highly recommended!" - Kelly S. Riggs, President, Business Locker Room "...an interesting and very personal look into what it takes to establish your brand, filled with analogies, anecdotes and personal reflections." - Ernest Burden, Author, Clients' End Game "(This) should be given to every employee at your firm to educate them on the state of our industry and help them develop their personal brand. Follow his recommendations, and you're set up for a successful career." - Julie Luers, FSMPS, VP & Director of Marketing, HGA Architects and Engineers "This book is the A/E/C industry's most comprehensive plan about building your professional brand." - Barbara Shuck, FSMPS, CPSM, 2014-2015 National President, Society for Marketing Professional Services "Don't just read this book. Absorb it. And then act on it." - Brad Thurman, PE, FSMPS, CPSM, Principal & CMO, Wallace Engineering "This book is a must read for anyone in the A/E/C industry!" - Carolyn Ferguson, FSMPS, CPSM, Owner, WinMore Marketing Advisors "Scott's insights on building a reputation are important for people in all phases of their personal and professional lives." - Melissa Lutz, FSMPS, CPSM, Principal, Champlin Architecture "Scott Butcher combines ideas, examples, practical advice and tools in this must-read resource for A/E/C professionals." - Jean Leathers, CPSM, President, Practice Clarity "Scott Butcher not only gets 'it, ' he does personal branding himself, mentors others on it, and shares his wealth of knowledge selflessly. This book is the perfect balance of tried and true, personal experience and tireless research." - Perryn Olsen, CPSM, CCMP, President, Brand Constructors
About the Author: Scott D. Butcher, FSMPS, CPSM is vice president and CMO of JDB Engineering, Inc. and affiliate companies. He has more than two decades of experience in A/E/C marketing, and is a Fellow of the Society for Marketing Professional Services and Certified Professional Services Marketer. An author of thirteen books, Scott is also a regular contributor to industry publications, writes the Marketropolis blog on the Engineering News-Record website, and co-authored the SMPS Foundation book A/E/C Business Development - The Decade Ahead. He's also served as president of the SMPS Foundation, board member of AIA Central PA Chapter, president of Historic York, Inc., and has been involved with numerous community and professional organizations. A regular presenter to professional associations and community groups, Scott resides in York, PA with his wife, Deborah, and their son, Jonathan. Learn more at www.scottbutcher.com and find him on LinkedIn, Facebook, Twitter, or YouTube at scottdbutcher.
