The Road Map to Repeatable Success: Using QFD to Implement Change, breaks new ground in managing business by bringing together various quantitative and qualitative techniques to focus the business on the customer. One of the most difficult challenges of any organization is to not just be successful with a product or service, but to know inside and out what has made that product successful and to repeat that success in existing and new markets. This book shows how Quality Function Deployment (QFD) is central as a prioritization tool for both technical and business operations for a business, and introduces for the first time how various disciplines such as business reengineering, concurrent engineering, systems engineering, Total Quality Management, and statistical methodology can be brought together to make the organization one that not only adapts to change, but thrives on it. This book also shows the ins and outs of using QFD, from its basic operation as a requirement identifier, to its ability to prioritize strategies. The book also gives instruction on facilitation of QFD and management perspectives on how QFD fits into the organization. Finally, the book contains several case studies showing how QFD has helped specific organizations.

Table of Contents:
Working Toward an Integrated Systems Quality Paradigm
Introduction
Competitive Strategies to Enhance Productivity
What Is "Quality" About Quality Function Deployment
QFD-The Road Map to Repeatable Success
Chapter Summary
Repeatable Success MethodTM: A Systems Integration Quality Paradigm
What Is Quality?
The Repeatable Success MethodTM
The Elements of the Repeatable Success MethodTM
QFD Is the Heart of RSMTM
Chapter Summary
What Is QFD?
The Genesis of Quality Function Deployment
QFD-The Fast Lane to Competitiveness
Benefits of Using QFD: "So What and Who Cares?"
QFD Methodology
Common Goals Sought by the QFD Methodologies
Chapter Summary
Building the Core QFD Matrix
The Basis of the Core QFD Matrix
The Core QFD Matrix Overview
Capturing the "Voice of the Customer"
Constructing a Core QFD Matrix
Automating the Completion of the Core QFD Matrix
Chapter Summary
Developing an Integrated Plan from the Core QFD Matrix
The Next Step
The Dam Too Far
Analyzing the Results of the Core QFD Matrix
Translating Prioritized Technical Requirements into an Integrated Plan
The Integrated Plan and the Project Resources
Chapter Summary
The Integrated QFD ApproachTM and Robust Designs
Wholes, Holes, and Parts
The Nine Steps of the Integrated QFD ApproachTM
QFD and Robust Designs
Some Final Comments on the Integrated QFD ApproachTM and Robust Design
Chapter Summary
QFD: The Basis for Systems Engineering and Concurrent Engineering
Synergy and Engineering
Systems Engineering and QFD
Concurrent Engineering and QFD
Summary
Chapter Summary
Process Improvement, Business Re-Engineering, and QFD
QFD for Process Improvement?
What Is a Process
The Steps to Process Improvement
QFD Focuses Process Improvement
Chapter Summary
Management and Participant Perspectives
Understanding the Players and the Agendas
Executive Management Perspective
Management Perspective
Team Perspective
Facilitator Perspective
QFD Is Not an Excuse for Abdication of Management
Chapter Summary
Facilitation Guidance
Putting QFD to Work
Roles and Responsibilities: Planning for Success
Roles and Responsibilities: Selecting the Team
Roles and Responsibilities: Facilitator Skills and Responsibilities
Resolving Conflict
Working Through the QFD Matrix
Additional Facilitation Procedures
Chapter Summary
Developing a QFD Pilot Program
The Need for a Pilot Program
The Advantages of Using a Pilot Program to Introduce QFD
Where to Start
Pitfalls to Avoid in a QFD Pilot Program
After the Pilot Program Is Completed
Chapter Summary
Case Studies and Examples
Application of QFD Produces Results
Die Cut Technologies: QFD and the Small Business
University of Colorado, College of Engineering and Applied Science: Development of an Integrated Teaching Laboratory (ITL)
Aluminum Extrusion Process: Westinghouse Electric Corporation
Using QFD as an Analysis Tool in Environmental Compliance
Martin Marietta Aerospace Group: QFD and Waste Reduction
An Example of RSMTM Application to Environmental Processes
3M Hand-Held Wire Marker: QFD and the New Product
Conclusion
Conclusion
The Right Method at the Right Time
It May Be Better to Try and Fail Than Never to Have Tried at All-But It's Best to Have Tried and Succeeded!
Appendix
Index