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Satisfação do cliente em relação às carteiras digitais durante a pandemia de covid-19

Satisfação do cliente em relação às carteiras digitais durante a pandemia de covid-19

          
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About the Book

O objectivo do estudo é examinar a relação e o impacto da percepção da utilidade, da facilidade de utilização, da segurança e privacidade e da qualidade do serviço das carteiras digitais na satisfação do cliente durante o período da pandemia de covid-19 no Nepal. O estudo adoptou uma concepção descritiva e explicativa da investigação. Os dados primários foram a principal fonte para o estudo. O inquérito ao questionário foi aplicado para a recolha de dados primários. Este estudo visou clientes que estavam a utilizar carteiras digitais como unidade de amostra. Foram seleccionados 196 inquiridos dentro do vale de Kathmandu, utilizando uma técnica de amostragem aleatória simples. A média, desvio padrão e variância foram aplicados para o estudo descritivo das variáveis. Foram realizadas correlações e regressão para prever a relação e o impacto entre variáveis independentes e dependentes. Este estudo investigou que a percepção da utilidade, segurança e privacidade e qualidade do serviço estão significativamente associadas e têm impacto na satisfação dos Clientes. Os futuros investigadores podem estudar outra variável independente com grande tamanho de amostra.


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Product Details
  • ISBN-13: 9786205831069
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6205831066
  • Publisher Date: 24 Mar 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 149 gr


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