close menu
Bookswagon-24x7 online bookstore
close menu
My Account
Seeing is Believing

Seeing is Believing

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

"Seeing is Believing: An Introduction to Visual Communication" uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

Table of Contents:
Introduction: Image and Imagination Image Imagination The Visual and the Psyche Images and Visual Recall The Function of Art Images and Intertextuality An Experiment Chapter 1: Seeing is Believing Seeing Believing The Social Aspects of the Visual The Visual and Personal Identity Box: The Seashell Tattoos Social Identity and the Image Seeing Isn't Believing Dreams Cognition and Visual Images Hemispheres of the Brain Aesthetics A Primer on Communication Theory Aristotle on Imitation Box: Theories of Morality Ethics and the Image Box: Checklist on Ethics and the Media Visual Persuasion Jean Beaudrillard on Advertising and Persuasion Conclusions Applications Chapter 2: How We See Learning to See Signs, Symbols and Semiotics What Signs Are What Signs Can Do Facial Expressions as Signs Box: Computer Assisted Smiling Codes Clotaire Rapaille on Culture Codes Metaphors and Metonymies Box: What Is "Frenchness?" Condensation and Displacement The Image Stuart Hall and Representation The Power of Images: 9/11 Optical and Haptical Ways of Seeing Conclusions Applications Chapter 3: Elements of Visual Communication Basic Elements Box: Visualizing the Sacred Proportion Color Box: Checklist for Analyzing Print Advertisements Philosophical Speculations on Color The Enigma of Color Attributes of Color Conclusions Applications Chapter 4: Typography and Graphic Design: Tools of Visual Communication Typography Typefaces Basic Classifications Box: A Brief Glossary on Type Maximizing the Impact of Type Box: Checklist of Typography General Principles of Design Design Examples Two Versions of a Page The Talmud Design and Control Supergraphics Conclusions Applications Chapter 5: Photograph: The Captured Moment The Photograph Digital Photography Box: Digital Photography and Oil Painting Genres in Photography The Image-Freezing Machine vs. the Death of Photography The Power of Landscapes Photojournalism Photodocumentaries Commercial Photography The Problem of Objectivity Variables in Photography Evidence and Glamorization The Pose: Figure and Ground Technical Aspects of the Photograph Advertising Photography and Oil Painting The Image and Capitalism The Photograph and Narcissism Conclusions Applications Chapter 6: Film: The Moving Image Motion Pictures Film in Society and Society in Film Conventions in Film Editing Shots and Shot Relationships Montage Color in Film Sound Special Visual Effects Postmodernism's Impact on Film The Power of the Film Image The Nature of Drama Conclusions Box: Analyzing Films, Television Programs, and Other Narrative Texts Applications Chapter 7: Television: The Ever-Changing Mosaic The Television Image The Television Screen Television Versus Movie Screens Box: New Television Screens and the Agony of Choice Talking Heads Television Genres The Commercial Analyzing the Commercial Box: Checklist for Analyzing Television Commercials Television News Televised Hearings Music Videos Video Artists Zapping or Channel Surfing TiVo and Video Recording Devices Conclusions Applications Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form The Comic Strip Reading the Comics The Power of the Comic Strip Box: Japanese Comics The Comic Strip as a Teaching Tool Graphic Novels The Cartoon Visual Humor in Cartoons Animated Cartoons The Impact of Comics and Cartoons Box: Cartoons are Powerful Conclusions Applications Chapter 9: Computers and Graphics: Wonders from the Image-Maker Computers and Graphics The Nature of the Computer Computer Graphics Software Special Effects Infographics Video Games E-mail, Social Media, and the Internet Box: Emoticons Demographics of Internet Use Computer Animation Box: The Power of Computer-Generated Images Conclusions Applications


Best Sellers



Product Details
  • ISBN-13: 9780071314619
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Edition: Revised edition
  • ISBN-10: 007131461X
  • Publisher Date: 01 May 2011
  • Binding: Paperback
  • Language: English


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Seeing is Believing
McGraw-Hill Education - Europe -
Seeing is Believing
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Seeing is Believing

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA