Service Reborn (Paperback) | Released: 17 Aug 2012

Captured here are Po Chung's unique, tested, and often revolutionary ideas on service leadership principles and strategies focused on Asia but in fact transcending locale and industry sectors. He simultaneously offers Western business readers a clear window into Asian business thinking while offering Asian business people his insights on doing business globally. He was among the first to recognize the tectonic shift in many regions of global business from a manufacturing, product-based model to a service, process-based economy. As Po points out, the GDP of many global business hubs now stems primarily from service revenue, not manufacturing income. The heart of Po's message, therefore, has to do with a true game-changer: understanding the service economy in all its forms, then redesigning both business and business education to make the most of that new economy. Around that core concept Po builds a support structure of associated guidelines and principles, including his original perspectives on business habitats, Personal Operating Systems, organizational DNA, dangerous "viruses" to business processes, and a host of other linked concerns. Together, these topics rise to the stature of a new vision for building service businesses, nurturing human capital, and relating with conscience to one's clientele and society.
About the Author: Po Chung is best known as Co-founder of DHL International, Asia Pacific and Chairman Emeritus of DHL Express (Hong Kong) Ltd. He was born in Macau and matriculated from St. Stephen's College, Hong Kong, in 1963. Thereafter, he attended university in the United States, earning his Bachelor of Science degree from California State University, Humboldt. He continued his education in the Stanford Executive Program in 1981 and after he retired he obtained the Master's Degree in Fine Art at the Royal Melbourne Institute of Technology (RMIT University), Australia. In 1972 Po co-founded DHL International Limited, the Hong Kong-based company aligned with DHL Airways Inc. of California (DHL is now owned by Deutsche Post). A Board Member for many prominent companies, Po also devotes enormous time to his community, region, and world. He has served in leadership roles on the Hong Kong Tourism Board, the Ocean Park Hong Kong, the Hong Kong Arts Center, the Hong Kong Trade Development Council, the Hong Kong Management Association, the Hoover Institute (Stanford), and the Hong Kong Institute of Service Leadership & Management (HKI-SLAM). Especially close to his heart and current day-to-day efforts are his two foundations, the Po & Helen Chung Foundation created to promote quality education and educational reform in Hong Kong; and the Creative Initiatives Foundation, which encourages creative efforts on the part of nonprofit organizations and assists them in using proven business practices. As a philanthropist and thought leader, Po has been a shaping influence in Hong Kong's expansion of undergraduate education in its eight major UGC-funded institutions to four years from the previous three-year system. His many civic, academic, and business honors include Who's Who Among American Universities and Colleges, the Award of Business Excellence, Art Patron of the Year for the Hong Kong Artist Guild, Outstanding Overseas Chinese Entrepreneur for the Republic of China, Officer of the Most Excellent Order of the British Empire (OBE), Doctor of Fine Art Honoris Causa, SBS, and Justice of the Peace. He teaches a popular graduate course on Entrepreneurship, Creativity, and Innovation at the University of Hong Kong. In his leisure time, Po vigorously pursues his avocations as a Chinese calligrapher, a painter, a voracious reader, a classical music enthusiast, wine collector, photographer, and avid student of personal development.