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Small Business Management: An Entrepreneur's Guidebook

Small Business Management: An Entrepreneur's Guidebook

          
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About the Book

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses. Salient Features Chapters 1 and 2 from the previous edition have been combined to shorten the introduction and allow students to dive right in to the bulk of the text. Chapter 18, Planning for the Future of Family Owned Businesses, from the previous edition has been moved to Chapter 2, Family-Owned Businesses, because of instructors and students interest in this growing area. All chapter opening profiles have been either updated or replaced with new examples of creative small business owners. End-of-chapter cases have been updated to reflect current issues small business owners are facing. Chapter 15 has changed its focus from computer history to "need to know" information on IT systems applications that provide small business owners with a competitive advantage. Microsoft Word and Excel business plan templates previously found on the student CD-Rom have been moved online www.mhhe.com/megginson5e. These templates help students organize and create business plans. Profiles at the beginning of each chapter highlight actual entrepreneurs' experiences to help students focus on the main concepts of each chapter. These are useful examples from the real world that illustrate the "how to" as well as the "how not to" of small business issues. The Workbook for Developing a Successful Business Plan continues to be an innovative feature that provides a discussion of what a business plan is, as well as how to develop one. Chapter summaries are coordinated with the numbered Learning Objectives to provide a basis for better review of the material. Two end of chapter cases analyze, amplify, and apply the material learned by the student. The new and updated version of The New Business Mentor CD by Fast Trac can be packaged with the text, or purchased as a stand alone item. The New Business Mentor is a business assessment and planning tool for aspiring entrepreneurs, and business owners and managers. Choose to have the live mentor guide you through the assessments and planning tools, or explore the Business Mentor on your own. Expert advice from the live mentor and other stories from real entrepreneurs will inspire you to follow your own entrepreneurial dreams. Multiple entry-points throughout the planning process allow the Business Mentor to respond to your immediate needs. PowerWeb. Harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb. PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site! You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.


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Product Details
  • ISBN-13: 9780071244640
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Edition: 5 Rev ed
  • No of Pages: 544
  • Weight: 938.94 gr
  • ISBN-10: 0071244646
  • Publisher Date: 01 Aug 2005
  • Binding: Paperback
  • Height: 254 mm
  • Spine Width: 22 mm
  • Width: 188 mm


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