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Smart Big Data Management

Smart Big Data Management

          
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About the Book

English summary: All over the world, the amount of data grows relentlessly. Big Data is no longer high on the agendas of tech-executives alone. More and more, businesses are tapping into the potential of Big Data alongside customer processes, especially with regard to the creation of new customers, but also with regard to the profitability of existing customers and risk management. Experience has shown that the realization of this potential is dependent on an effective and efficient, even smart, system of Big Data Management. Against this background, renowned scholars, leading executives, and executive consultants discuss the newest developments in the area of Smart Big Data Management and the advantageous implication for research and practice. The authors of the edited work highlight the strategies, business models, usage scenarios, and success factors. The book addresses managers, consultants, business leaders, members of corporate boards as well as undergraduate and graduate students, who are interested in the challenges and economic potential of Smart Big Data Management. For scholars it offers numerous starting points for further research and it offers professionals a fundamental overview of the central issues and selected solutions which can be answered in this context. German description: Weltweit wachsen die Datenmengen unaufhorlich. Big Data ist schon langst nicht mehr nur bei Tech-Executives ganz oben auf der Agenda. Mehr und mehr Unternehmen machen sich die Potenziale von Big Data entlang des Kundenprozesses insbesondere im Rahmen der Neukundengewinnung, der Bestandskundenprofitabilisierung und des Risikomanagements zu nutze. Erfahrungen zeigen, dass es zur Potenzialrealisierung auf ein effektives und effizientes - eben ein smartes - Big Data Management ankommt. Renommierte Wissenschaftler, erfahrene Fuhrungskrafte und Unternehmensberater diskutieren vor diesem Hintergrund die jungsten Entwicklungen auf dem Gebiet des Smart Big Data Management und die sich daraus ergebenden Implikationen fur Forschung und Praxis. Besonderes Augenmerk legen die Autoren des Herausgeberwerks auf die Beschreibung von Strategien, Geschaftsmodellen, Anwendungsszenarien und Erfolgsfaktoren. Das Buch richtet sich an Manager, Unternehmensberater, Geschaftsfuhrer und Vorstande in Unternehmen, sowie an Studierende und Dozenten, die sich mit den Herausforderungen und okonomischen Potenzialen von Smart Big Data Management beschaftigen. Wissenschaftlern bietet es zahlreiche Ansatzpunkte fur weiterfuhrende Forschung. Interessierten Professionals vermittelt es einen fundierten Uberblick uber die zentralen Fragen und ausgewahlte Losungsansatze, die es in diesem Kontext zu beantworten gilt.
About the Author: Prof. Dr. Frank Keuper ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Konvergenzmanagement und Strategisches Management an der Steinbeis-Hochschule Berlin. Weiterhin ist er Direktor des Steinbeis Center of Strategic Management. Dietmar Schmidt ist Geschaftsfuhrer der mexxon consulting GmbH & Co. KG und der mexxon GmbH mit dem Schwerpunkt Data Management. Dr. Marc Schomann ist Leiter des Kompetenzzentrums fur Excellence in Management und Verwaltung am Steinbeis Center of Strategic Management und Geschaftsfuhrer der Trimetis Consulting GmbH.


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Product Details
  • ISBN-13: 9783832537685
  • Publisher: Logos Verlag Berlin
  • Binding: Hardback
  • Height: 240 mm
  • No of Pages: 450
  • Series Title: English
  • Weight: 700 gr
  • ISBN-10: 3832537686
  • Publisher Date: 30 Aug 2014
  • Edition: Bilingual edition
  • Language: English
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 169 mm


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