This book was designed to help level the playing field for non-Marketers of all types and to disrupt the B2B Professional Marketing Services sector, including Sales and Marketing Operations-related software authors. It gives greater clarity and awareness about Marketing to both start-ups and existing B2B business - whatever the B2B sector. It is a wake-up call as some 'areas of Marketing' of B2B Business need to be addressed and brought to account. Marketing can be seen by many as a Black Art. With the 20+ true stories and 30+ best practice checklists inside (put together from a 30+ year as Marketing agency owner (from 700+ campaigns for 200+ Enterprise Software clients), I have written the book to help those mystified by Marketing - to grasp the discipline in the correct way and use the roadmaps to generate positive, tangible results - while also avoiding many of the pitfalls. It gives 'end user B2B businesses' the tools and insight on how to identify and correctly segment primary target markets or ICPs (Ideal Client Profile) and guide you to achieving sales lead generation correctly and to a high-quality standard. This is imperative for B2B Sales teams to function successfully, for the sake of the whole organisation. The additional knowledge you will gain is transferrable across any B2B sector. Who this book is for! A must read for anyone in B2B (Business to Business) Sales/and or Marketing and any other B2B client-facing role, from the most junior of colleagues working 'in the trenches', right up to and including the C-Suite. Business owners especially - who may not always have the time they need to dedicate to Marketing and related Commercial activities - will benefit greatly as this book will both highlight and solve many challenges around Sales and Marketing. Whether you are already UK based or are considering establishing a new UK sales territory, accelerate your insight of 'UK plc' - especially the UK's Manufacturing sectors (including Aerospace & Defence, Automotive, Life Sciences and all other Process, component and discrete sub-sectors). The insight provided will help Business Marketing Students not only support the securing of jobs in industry, but also gives potential to advance their careers by two to three years. Stop wasting TIME and significant budgets. Start to eliminate B2B Sales & Marketing challenges. This book contains many of the inside tracks of the B2B Marketing industry and questions some Marketing Thought Leadership that has added risk to vendors not running Demand and Lead generation campaigns as successfully as they could have been. This book helps you to: - Understand what has gone on before in the history of the B2B Marketing sector over the last 30+ years and what Thought Leaders have been avoiding advising you all this time, Decipher new Marketing terminology released on a regular basis - so you can, Successfully navigate through the confusion generated by latest technological solutions, and Smooth out demand and lead generation related dilemmas that may have been holding your business back from its true potential for years! What this book can do for you! Fast-track current and future B2B Marketing strategies by 2+ years, Give more realistic and smarter alignment between Sales & Marketing through correct delivery of High-Quality Sales leads, Advance your career by several years within B2B Marketing and related client-facing disciplines, Reduce Costs and increase Sales Revenues, turbocharging margins for easier business growth planning, and Provide the tools to create a series of best practice, tried and tested roadmaps from 700+ previous Demand and Lead Generation campaigns to be more robust against future misleading Thought leadership and re-invention.