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Social Television

Social Television

          
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About the Book

SINOSSI DEL LIBRO
Il panorama televisivo è stato rivoluzionato dalla nascita di internet e dall'avvento dei social network. Nel giro di pochi anni questi nuovi strumenti digitali hanno assunto la stessa importanza dei media tradizionali e sono entrati a far parte del sistema televisivo dando origine al fenomeno della social television. La social tv si configura come la crescente convergenza tra social media e televisione, che conduce alla possibilità, per gli spettatori, di interagire con altre persone che contemporaneamente stanno guardando gli stessi programmi televisivi, attraverso l'utilizzo dei social network. Questo ampliamento dell'esperienza televisiva a più media e a più schermi contemporaneamente, trasforma l'atteggiamento del pubblico e la sua percezione del messaggio trasmesso. L'audience non si configura più come passiva davanti alla programmazione, ma come attiva e molto più interessata, rispetto al passato, ad approfondire quanto visto attraverso la condivisione di commenti e contenuti con la rete social.

L'AUTRICE: LISA FERRI
Lisa Ferri è una giovane e ambiziosa Marketing Strategist presso Edizioni &100 Marketing, con una doppia laurea in Cinema, televisione e produzione multimediale e Scienze economiche, il che le ha permesso di sviluppare una solida comprensione della teoria e della pratica del marketing, nonché delle capacità tecniche necessarie per utilizzare le piattaforme digitali in modo efficace.
Specializzata in Digital Marketing, Lisa ha un forte amore per il settore audiovisivo, che le consente di infondere una prospettiva unica e interdisciplinare nei suoi progetti.
Inoltre, Lisa Ferri è autrice di tre opere letterarie: "Production Studies", "Social Television" e "La sala cinematografica". Grazie alla sua passione per il mondo audiovisivo e alla sua formazione accademica, Lisa ha potuto sviluppare un approccio critico e innovativo allo studio della produzione e della distribuzione dei contenuti. Le sue opere sono considerate dei punti di riferimento per coloro che vogliono approfondire la comprensione del settore televisivo e dei nuovi media.

LA CASA EDITRICE: EDIZIONI &100 MARKETING
Distinguiti e diffondi il tuo Personal Branding: il tuo libro, la tua nuova strategia di marketing!

Realizziamo libri di business, curati meticolosamente dalla prima all'ultima pagina, che hanno lo scopo di alimentare positivamente l'immagine professionale dei nostri autori e di fornirgli visibilità, strategie di marketing inuguagliabili, affermazione sul mercato, sviluppo del business, aumento dei clienti.

I nostri servizi nascono per aumentare a 360° il marketing dei nostri clienti e comprendono la realizzazione di bigliettini da visita accattivanti, comprensivi di QR Code e altri contenuti multimediali; la creazione di siti web personalizzati e impattanti; la strutturazione, nonché pubblicazione, di post social, comprensivi di grafica e copy, per tutte le piattaforme social; ci occupiamo della produzione completa di libri di business focalizzati sull'aumento del proprio personal branding. Realizziamo inoltre brochure, locandine, newspaper customizzati e tanto altro ancora...


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Product Details
  • ISBN-13: 9791280486325
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Edizioni &100
  • Height: 216 mm
  • No of Pages: 132
  • Spine Width: 7 mm
  • Weight: 163 gr
  • ISBN-10: 1280486325
  • Publisher Date: 31 Mar 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Strategie di marketing applicate alla televisione
  • Width: 140 mm


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