Start-Up Success: The Entrepreneur's Guide to Starting a New Business Venture is an invaluable introduction to the practical realities of the start-up process. The book is written by an expert on the subject, Steven K. Gold, who is both a successful serial entrepreneur and investor. The book is easy-to-read, yet extremely informative. It begins with an overview of the various entrepreneurial personalities, and then goes on to cover a wide range of valuable content, from the identification and evaluation of a new business idea, to team building, working with an attorney, creating a business plan, understanding cash flow, securing investment, and much more. As the author notes, "Start-Up Success presents a whirlwind tour of the entire journey, focusing on the Big Picture items and useful details that are so vital to success. The book will put you on the right path, save you time and money every step of the way, and make you a smarter entrepreneur." For these reasons, the book is an excellent investment for anyone contemplating starting a new business or running a young company.
