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Strategic Business Management

Strategic Business Management

          
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About the Book

Presenting core theories alongside practical applications, this publication will help students understand how to effectively move an organization toward strategic goals. Author Gary Cokins uses his deep knowledge of the subject matter to deliver an easy-to-follow road map to effective and strategic management through:

  • Establishing the integral links between planning and performance
  • Demonstrating how risk management and performance assessment impact planning
  • Applying business analytics and Big Data in the finance and accounting functions as well as marketing, sales, operations and other functions
  • Evaluating the effectiveness of a strategy map and the balanced scorecard as a management tool
  • Tying budgeting to strategy and measuring the effectiveness of both via ongoing performance

Written in a plain, straight-forward fashion that will allow students to draw immediate value from its content, this book pulls together several topics in an elegant yet sophisticated approach. It uses detailed graphics and diagrams to provide students with a clear understanding of the dynamic intersection between key management and organization leadership topics that management accountants need to master in order to fill a strategic leadership role within their organizations.


About the Author:

Gary Cokins is an internationally recognized expert, speaker and author in advanced cost management and performance improvement systems. He is the founder of Analytics-Based Performance Management LLC. Gary began his career with Deloitte Consulting. Next with KPMG Peat Marwick, Gary was trained on ABC by Robert S. Kaplan and Robin Cooper. Gary headed the National Cost Management Consulting Services for Electronic Data Systems from 1996 to 2012 he was a Principal Consultant with SAS, a global leader in analytics software.


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Product Details
  • ISBN-13: 9781937352356
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 10 mm
  • No of Pages: 178
  • Series Title: English
  • Weight: 453 gr
  • ISBN-10: 1937352358
  • Publisher Date: 15 May 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 10 mm


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