A Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals
Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to post-event evaluation. With a focus on the strategic integration of communication, this textbook equips readers to design and execute impactful events that align with organizational goals. Its unique approach combines the latest research with practical applications, emphasizing digital tools such as artificial intelligence (AI) to meet the demands of today’s dynamic event industry.
Authored by experts with a combined 70 years of experience in event planning, communication, and finance, the book addresses challenges unique to in-house planning for businesses, nonprofits, and individuals. It delves into budgeting, promotions, and logistics while providing step-by-step guidance for both new and seasoned planners. Throughout the book, real-world case studies, innovative insights, and actionable strategies empower readers to create memorable and effective events.
Part of the trusted Wiley Event Management Series, Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals:
- Offers an inclusive framework for strategic communication that addresses every part of the event lifecycle
- Provides innovative approaches to promotions, budgeting, logistics, and post-event reporting.
- Focuses on in-house event planning to reduce external costs and improve organizational autonomy
- Highlights the integration of communication strategies with event objectives to ensure impactful outcomes
- Includes instructor-friendly resources and assignments that are ideal for academic settings
Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is an ideal textbook for undergraduate and graduate courses in event planning, hospitality, and communication, and a valuable reference for professional event planners, nonprofit organizers, and consultants wanting to enhance their strategic communication skills.
Table of Contents:
Preface xvii
List of Illustrations xix
About the Companion Website xxi
Part 1: Pre-Event Analysis
1 Audience Research 3
2 Digital Research 17
3 Event Purposes 27
4 Theories 38
Part 2: Event Communication
5 Pre-Event Promotion 51
6 During Event Communication 65
7 Planning Checklist 76
8 Implementation 92
9 Leading Through Volunteerism 102
10 Budgeting 111
11 Grant Writing and Funding 122
Part 3: Types of Events
12 Corporate and Nonprofit Events 135
13 Festivals, Fairs, & Tourism 148
14 Life-Cycle Events 160
Part 4: Post-Event Analysis
15 Evaluation Research 177
Glossary G- 1
Index I- 1
