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Strategic Management: Text and Cases with OLC with Premium Content Card

Strategic Management: Text and Cases with OLC with Premium Content Card

          
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About the Book

Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today’s student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table of Contents:
TextPart One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantageChapter 2: Analyzing the External Environment of the FirmChapter 3: Analyzing the Internal Environment of the FirmChapter 4: Recognizing a Firm’s Intellectual AssetsPart Two: Strategic FormulationChapter 5: Business-Level Strategy: Creating and Sustaining Competitive AdvantageChapter 6: Corporate-Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creative Value in Global MarketsChapter 8: Digital Business Strategy: Leveraging Internet and e-Business CapabilitiesPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organizational DesignsChapter 11: Strategic Leadership: Creating a Learning Environment and an Ethical OrganizationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipChapter 13: Recognizing Opportunities and Creating New VenturesPart Four: Case AnalysisChapter 14: Analyzing Strategic Management CasesCases1.Adolph Coors in the Brewing Industry (Classic Harvard Case)2. American Red Cross to 2002 (A) (New)3.American Red Cross, 2002-2004 (B) (New)4.Atari and Infogrames Entertainment SA (New)5.Ben & Jerry’s Homemade, Inc.: Passing the Torch6.The Best-Laid Incentive Plans (Harvard Mini Case)7.Carly Fiorina: The Reinvention of Hewlett-Packard8.Challenges Brewing at Breckenridge Brewery9.Chiquita’s Global Turnaround (New)10.Crown Cork and Seal in 1989 (Classic Harvard Case)11.Dippin’ Dots Ice Cream (New)12.eBay: King of the Online Auction Industry13.Edward Marshall Boehm14.Ford Motor Company in 2004: Entering a Second Century of Existence (New)15.FreshDirect (New)16.General Motors (New)17.Go Global – or No? (Harvard Mini Case)18.Green Mountain Coffee Roasters (New for 2004)19.Growing for Broke (Harvard Mini Case)20.Heineken (New)21.Jay’s Foods LLC22.JetBlue Airways: Is “High Touch Service” the Key Driver for JetBlue’s Future Success? (New)23.Johnson & Johnson (New)24.The Lincoln Electric Company, 198925.McDonald’s(New)26.Microsoft’s Battle for the Living Room: The Trojan Horse – the Xbox (New)27.Nokia’s Strategic Intent for the 21st Century (New)28.Outback Steakhouse Goes International29.Panera Bread Company: A Case Study (New)30.Pixar Animation Studios (New)31.Procter & Gamble (New)32.Robin Hood33.Samsung Electronics (New)34.Schoolhouse Lane Estates (New)35.Segway: A New Dimension in Human Transportation (New)36.The Skeleton in the Corporate Closet (Harvard Mini Case)37.Southwest Airlines: How Much Can “LUV” Do? (New)38.Starbucks Corporation: Competing in the Global Market (New)39.Toys `R Us Moving into 2004 (New)40.Trouble in Paradise (Harvard Mini Case)41.Wal-Mart’s Strategy for the 21st Century: Sustaining Dominance (New)42.World Wrestling Entertainment (New)43.Yahoo! (New)44.Yum! Brands, Pizza Hut, and KFC (New)


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Product Details
  • ISBN-13: 9780073136172
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 264 mm
  • Returnable: N
  • Weight: 1898 gr
  • ISBN-10: 0073136174
  • Publisher Date: 16 Feb 2005
  • Binding: Hardback
  • Language: English
  • Spine Width: 37 mm
  • Width: 203 mm


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