Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. Significant updates throughout the third edition capture the evolution of sport communication: A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication Learning aids-including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises-provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities. In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.

Table of Contents:
Part I. Introducing Sport Communication Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities Growth and Magnitude of the Sport Industry Television Contracts and Growth in Sport Franchise Values Segmentation of the Sport Industry Role of Communication in the Sport Industry Study of Sport Management Study of Sport Communication Preparing for a Career in Sport Communication Chapter Wrap-Up Chapter 2. Careers in Sport Communication Careers in Management Careers in Media Careers in Support Services Careers in Entertainment Other Career Opportunities Increasing Your Marketability Through Ancillary Activities Your Keys to Entering the Field Chapter Wrap-Up Chapter 3. History and Growth of Sport Communication Early Eras of Sport Journalism Golden Age of Sport Perspective Period Transition Years Pioneering Visions: Pete Rozelle and Roone Arledge Contemporary Sport Communication and Digital Sport Communication Chapter Wrap-Up Part II. Examining the Strategic Sport Communication Model (SSCM) Chapter 4. Sport Communication and the SSCM Definition of Sport Communication Theoretical Framework of Sport Communication Elements of Sport Communication Popular Theories in Sport Communication Strategic Sport Communication Model Chapter Wrap-Up Chapter 5. Personal Sport Communication Forms of Personal Communication in Sport Interpersonal Sport Communication Elements of the Interpersonal Sport Communication Process Nonverbal Communication in Sport Verbal Communication in Sport Effective Interpersonal Sport Communication: Skill Development Chapter Wrap-Up Chapter 6. Organizational and Leadership Communication in Sport Organizational Sport Communication Three Organizational Features That Affect Communication Forms of Communication in Sport Organizations Leadership Communication in Sport Chapter Wrap-Up Chapter 7. Sport Mass Media: Convergence and Shifting Roles Twenty-First-Century Media Convergence and Corporate Consolidation Sport Publishing and Print Sport Communication Newspaper Sport Coverage Wire Services and Technological Advancements Web Sport Media Sport Magazines Sport Books Electronic and Visual Communication Chapter Wrap-Up Chapter 8. Digital, Mobile, and Social Media in Sport Digital Sport Media: Interactivity and the Internet Internet Usage in Sport Model for Online Sport Communication Digital Sport Media and Communication Channels Chapter Wrap-Up Chapter 9. Integrated Marketing Communication in Sport Characteristics of the Sport Product Advertising Sponsorship Use of Athletes as Endorsers Digital Media Use of Data Analytics in IMC Chapter Wrap-Up Chapter 10. Public Relations and Crisis Communication in Sport Historical Perspectives and Trends in Public Relations Effective Public Relations Media Relations Digital Public Relations Tools Community Relations Communication During a Crisis Chapter Wrap-Up Chapter 11. Sport Communication Research Practical Research in the Media Industry Data, Technology, and Social Media Academic Research in Sport Communication Chapter Wrap-Up Part III. Addressing Issues in Sport Communication Chapter 12. Sociological Aspects of Sport Communication Race and Ethnicity Mutual Influence of Sociocultural Issues and Sport Gender and Sport Media Nationalism and Sport Media Current Sociological Issues Affecting Sport Media Chapter Wrap-Up Chapter 13. Legal Issues in Sport Communication Barbara Osborne, JD Constitutional Law Tension: Freedom of the Press Versus Privacy Rights Constitutional Rights: Freedom of Speech Rapidly Evolving Right of Publicity Copyright and Trademark Gender Issues in Sport Media Chapter Wrap-Up