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Strategien von transnationalen Unternehmen und neue Globalisierungsmuster

Strategien von transnationalen Unternehmen und neue Globalisierungsmuster

          
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About the Book

Die gesamte Bandbreite der Strategien, die Unternehmen heute international verfolgen, prägt tatsächlich den Rahmen der wirtschaftlichen Globalisierung unserer Zeit. Eine Analyse der neuen Trends in der Globalisierung sollte sich stärker auf die Strategien konzentrieren, die mit der Globalisierung von Produktion und Dienstleistungen verbunden sind, und einen neuen Schwerpunkt auf die Arbitrage der "Funktionen" der globalen Wertschöpfungskette legen. Das Aufkommen neuer Geschäftsmodelle und neuer Handelsmuster auf der internationalen Bühne hat zu einer Umstrukturierung des weltweiten Wettbewerbs geführt. Der "traditionelle" Wettbewerb zwischen Unternehmen wird im Kontext der "global integrierten Unternehmen" und der neuen Arbeitsteilung auf der Grundlage der "funktionalen" Spezialisierung durch neue Wettbewerbsformen ersetzt. Dies hat Auswirkungen auf die Unternehmensführung sowie auf die Außenhandelsstatistik und -analyse. Allerdings ist zu beobachten, dass "Reshoring", also die Rückverlagerung von Produktion und anderen Aktivitäten in das Herkunftsland, in letzter Zeit an Bedeutung gewinnt. Die Globalisierung ist das Ergebnis des dynamischen Managements der "global integrierten Unternehmen", und ihr Bild von morgen wird sicherlich anders aussehen als heute.


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Product Details
  • ISBN-13: 9786209708268
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 236
  • Spine Width: 14 mm
  • Width: 152 mm
  • ISBN-10: 6209708269
  • Publisher Date: 09 Mar 2026
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 322 gr


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