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Strategy Moves: 14 complete attack and defence strategies for competitive advantage(English)

Strategy Moves: 14 complete attack and defence strategies for competitive advantage(English)

          
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About the Book

"This book will be a winner as Vasconcellos offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination."Philip Kotler"This book is great. There's no better analogy for marketing than warfare...a superb job in outlining the many strategic choices involved in fighting an effective marketing war."Al Ries (author of Positioning and Marketing Warfare) In business as in war, you can be small but win. You can be large and lose. Nothing is written except the rules of success and failure. Following these rules is the key to many a victory. Knowing how to interpret the business landscape and move strategically. Whether to attack or defend. When to enter the field and when to withdraw. How to isolate, outflank or encircle your opponents. Explaining these rules and how to use them is the purpose of one book, Strategy Moves. Strategy Moves equips you with the complete set of strategic options at you disposal. Fourteen essential moves; eight defense and six attack, to help you start beating your opponents and making real progress towards victory in the market. From successful defense at the battle of Rorke's Drift to the successful Japanese assault on global car markets, the lessons of conflict and competition are drawn together to help you to pick the right strategic battles, make the right strategic moves and coordinate them decisively in the market. With Strategy Moves, you will never be short of a winning business strategy.

Table of Contents:
Table of Contents   I.                   PREFACE II.                INTRODUCTION III.             WHY BUSINESSES WIN OR LOSE IV.              ATTACK MOVES - Introduction - Guerrilla - By-pass - Flanking attack - Frontal attack - Undifferentiated circle - Differentiated circle - Summary   V.                 DEFENSE MOVES - Introduction - Signalling - Creating entry barriers (fixed and mobile) - Global service - Pre-emptive strike - Block the entry - Counterattack - Hold the ground - Withdrawal - Conclusion   VI.              IMPLEMENTATION - WHEN VII.           ORGANISATIONAL ALLIANCES VIII.        MULTI-MOVES - THE JAPANESE CAR INDUSTRY IX.              CONCLUSION  


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Product Details
  • ISBN-13: 9780273701675
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Financial Times Prentice Hall
  • Edition: 1
  • Language: English
  • Returnable: N
  • Spine Width: 21 mm
  • Weight: 600 gr
  • ISBN-10: 0273701673
  • Publisher Date: 19 May 2005
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 224
  • Series Title: English
  • Sub Title: 14 complete attack and defence strategies for competitive advantage
  • Width: 157 mm


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