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Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace(English)

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace(English)

          
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About the Book

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Table of Contents:
List of Tables and Figures Preface Acknowledgements List of Contributors INTRODUCTION Creating Value in the New Competitive Landscape; A.Ghobadian, N.O'Reagan, H.Viney, D.Gallear PART I: COMPETING IN THE GLOBAL MARKETPLACE Developing and Managing Strategic Alliances, Building Social Capital and Creating Value; M.A.Hitt, R.D.Ireland & M.Santoro Towards a Theory of Multinational Enterprises and the Civil Society; A.M.Rugman & A.Verbeke PART II: CHANGING INDUSTRY CONFIGURATION Building Versus Acquiring Resources: Analysis and Application to Learning Theory; J.B.Barney & T.W.Tong Better Constructs for Analysis and Management of Firm Competence; P.Knott Intangible Resources and Export Marketing Strategy as Determinants of Export Performance: An Empirical Analysis from the Resource-Based View; A.Rialp-Criado, J.Rialp-Criado, C.N.Axinn & S.Thach Strategic Planning: The Key to Enhanced Performance?; N.O'Regan & A.Ghobadian PART III: ORGANISATIONAL CHANGE Understanding the HR Strategies of the 1990s; C.R.Littler Managing in Times of Change: Avoiding Management Myopia; M.Goodman Understanding Inertia: Developing a Multi-Disciplinary Perspective?; A.Genus PART IV: MANAGING TECHNOLOGICAL CHANGE A Dynamic Resource-Based View of the Interaction Between Technological Resources, Corporate Diversification and Performance; F.J.Forcadell PART V: INNOVATION Developing a Compass to Navigate the Innovation Journey; Z.J.Radnor, H.Noke & T.Rickards Leadership and Innovation: Surfacing Synergies Among Constructs and Theories; E.Wilson-Evered, C.Härtel & M.Neale CONCLUSION Strategic Management: Its Development and Future Directions; H.Thomas Index


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Product Details
  • ISBN-13: 9781349512652
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Edition: 1st ed. 2004
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 331 gr
  • ISBN-10: 1349512656
  • Publisher Date: 19 Dec 2003
  • Binding: Paperback
  • Height: 203 mm
  • No of Pages: 316
  • Series Title: English
  • Sub Title: Achieving Competitive Advantage in the Global Marketplace
  • Width: 127 mm


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