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Home > Business and Economics > Business and Management > Management and management techniques > Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card
Strategy:  Winning in the Marketplace:  Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card

          
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About the Book

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this first edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.

Table of Contents:
Part I: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Part II: Core Concepts and Analytical ToolsChapter 2: Analyzing a Company's External EnvironmentChapter 3: Analyzing A Company's Resources and Competitive PositionPart II: Crafting the StrategyChapter 4: Crafting a Strategy: The Quest for Competitive AdvantageChapter 5: Competing in Foreign MarketsChapter 6: Diversification: Managing a Set of BusinessesPart III: Executing the StrategyChapter 7: Building a Capable OrganizationChapter 8: Managing Internal Operations: Five Strategy-Executing ChallengesChapter 9: Corporate Culture and LeadershipPart IV: Cases in Crafting and Executing StrategySection A: Crafting Strategy in Single-Business CompaniesCase 1: Whole Foods MarketCase 2: mGamesCase 3: Sears RoebuckCase 4: WGirl, WBoy CalendarsCase 5: Competition in the Bottled Water IndustryCase 6: Dell Computer in 2003Case 7: Green Mountain Coffee RoastersCase 8: Ocean Spray Cranberries in 2003Case 9: Pacific Cataract and Laser InstituteCase 10: Valassis CommunicationsCase 11: Artemis ImagesCase 12: Callaway Golf Company: Sustaining Advantage in a Changing IndustryCase 13: Microsoft's XBoxCase 14: The U.S. Publishing Industry in 2001 (A)―Industry Dynamics Case 15: The U. S. Publishing Industry in 2001 (B)―eBooks and ePublishing Case 16: Alltrista Corp.'s Entry into the Home Canning Market in HungaryCase 17: Global Market Opportunity in the Olive Oil Industry: The Case of Baser FoodCase 18: The Earth-Moving Equipment IndustrySection B: Crafting Strategy in Diversified CompaniesCase 19: Smucker's Acquisition of Jif and CriscoCase 20: Diageo, PLCCase 21: LVMH's Diversification Strategy in Luxury GoodsSection C: Cases in Executing StrategyCase 22: Robin HoodCase 23: Howard Distribution Company: Turmoil at the TopCase 24: The Transformation of BPCase 25: Maple Leaf Foods: Leading Six Sigma ChangeCase 26: Kmart: Striving for a ComebackCase 27: The Portman Ritz Carlton Shanghai: Asia's Best EmployerCase 28: Continental Airlines: Sustaining the TurnaroundCase 29: Southwest Airlines: Culture, Values, and Operating PracticesSection D: Strategy, Ethics, and Social ResponsibilityCase 30: The Collapse of EnronCase 31: Smithfield Foods: When Growing the Business Damages the EnvironmentCase 32: Whirlpool Financial Corporation and the Sale of Dish Antennas


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Product Details
  • ISBN-13: 9780072918946
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 262 mm
  • No of Pages: 700
  • Spine Width: 34 mm
  • Width: 208 mm
  • ISBN-10: 0072918942
  • Publisher Date: 16 Sep 2003
  • Binding: SA
  • Language: English
  • Returnable: N
  • Weight: 1867 gr


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Strategy:  Winning in the Marketplace:  Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card
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