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Sunday Times Creating Success: E-Business Essentia

Sunday Times Creating Success: E-Business Essentia

          
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About the Book

Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers. E-Business Essentials provides you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Reliable, accessible advice is given on a range of topics including understanding the Internet; creating your Web site; making money online; customer service online; choosing the right search engine; building your e-brand. Whether you are a Net novice or a veteran, this practical guide will provide the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.About Author: Matt Haig is a director of Peppermint PR, a successful Internet PR and marketing consultancy..A leading proponent of the merits of e-marketing, Matt is a frequent speaker and writer on all aspects of online business activities.


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Product Details
  • ISBN-13: 9788175541825
  • Publisher: Kogan Page Limited
  • Binding: Paperback
  • Language: English
  • ISBN-10: 8175541822
  • Publisher Date: 2005
  • Edition: 01

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