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The Globalization of Corporate Media Hegemony: (SUNY series in Global Media Studies)

The Globalization of Corporate Media Hegemony: (SUNY series in Global Media Studies)

          
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About the Book

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

Table of Contents:
Acknowledgments I. LEADING MEDIA HEGEMONY IN A TRANSNATIONAL WORLD 1. Globalization, Media Hegemony, and Social Class Lee Artz 2. Informational Technology and Transnational Networks: A World Systems Approach Gerald Sussman 3. Without Ideology? Rethinking Hegemony in the Age of Transnational Media Patrick D. Murphy II. ADJUSTING HEGEMONY IN THE GLOBALIZING NORTH 4. The "Battle in Seattle": U.S. Prestige Press Framing of Resistance to Globalization Tamara Goeddertz and Marwan M. Kraidy 5. High Tech Hegemony: Transforming Canada’s Capital into Silicon Valley North Vincent Mosco and Patricia Mazepa 6. Britain and the Economy of Ignorance Arun Kundnani III. LEADING THE PERIPHERY TO MEDIA HEGEMONY 7. "Sábado Gigante (Giant Saturday)" and the Cultural Homogenization of Spanish-Speaking People Martha I. Chew Sánchez, Janet M. Cramer, and Leonel Prieto 8. Television and Hegemony in Brazil Joseph Straubhaar and Antonio La Pastina 9. Privatization of Radio and Media Hegemony in Turkey Ece Algan IV. CULTURAL VARIATIONS IN GLOBAL MEDIA HEGEMONY 10. Globalization and the Mass Media in Africa Lyombe Eko 11. Media Hegemony and the Commercialization of Television in India: Implications toSocial Class and Development Communication Robbin D. Crabtree and Sheena Malhotra 12. MTV Asia: Localizing the Global Media Stacey K. Sowards 13. Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation Eungjun Min V. POPULAR RESISTANCE TO GLOBAL MEDIA HEGEMONY 14. Responses to Media Globalization in Caribbean Popular Cultures W. F. Santiago-Valles 15. Radical Media and Globalization John Downing Contributors Index


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Product Details
  • ISBN-13: 9780791458228
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Depth: 19
  • Language: English
  • Returnable: N
  • Series Title: SUNY series in Global Media Studies
  • Weight: 421 gr
  • ISBN-10: 0791458229
  • Publisher Date: 28 Aug 2003
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 319
  • Returnable: Y
  • Spine Width: 25 mm
  • Width: 152 mm


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